Last Updated 2020 Sept 14   9:30 pm
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SENECA COLLEGE,  TORONTO 
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CAP 506 - Career Launching and Portfolio Planning
2020  Sept-Dec online
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Subject Description
(from ...senecacollege.ca/cgi-bin/subject?s1=CAP506)
"This hybrid course reviews the essentials of Marketing and transferable skills acquired during the three year program. Students develop professional portfolios that include examples of course work. Career strategies include research, networking, job search, interview skills, support systems and professional development plans. Profiles of employers and successful graduates provide "real world" case studies."
Basically, we discuss specific things to do to help you figure out what kind of job  you want, and strategies to get that job. WTGR
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Learning Outcomes
(from ...senecacollege.ca/cgi-bin/subject?s1=CAP506)
1. "Identify personal career related skills and related artifacts (such as an updated resume, sample cover letter, certificates, testimonials, examples of best school work, a business card) for development and production of a professional portfolio and e-portfolio"
 
https://www.youtube.com/watch?v=M9oE515A7wU Short video explaining the SWOT approach to analysing your strengths and weaknesses job hunting
..
1. First of all, we are going to help you figure out what your good at, and how you can communicate that 

Think about it in terms of a personal SWOT list

Strengths - stuff you are good at
Weaknesses - things you need to improve
Opportunities - things coming along that would be good to know about
Threats - problems that would hamper job hunting

LinkedIn Profile - Assignment Part 1
 .../CAP506/CAP506-Assignment-LinkedIn.htm

2. "Compile resources related to career strategies and professional development in the marketing field to add to professional portfolio and e-portfolio."
https://www.youtube.com/watch?v=Eeeb7wHtpMA&list=UUAtk_NQTEd9jP4hEI6lPUHA& Industry Associations

5 min 12 sec

 ...
2. Where to get information
There are three main categories of information
 ...internationalbusiness/countryinfo.htm
  • government
  • associations
  • corporate
Assignment 2 (9 Sources)
 ....CAP506-Assignment-Info-sources.htm
3. "Attend (online) career related workshops and research and use sources of employment information and networking to understand the current job market." 3.
Association - events and activities

Networking - former students of witiger LinkedIn Group
(titled Witiger's Linking Group")
 linkedin.com/groups/8660401/...

witiger linkedin.com/in/w-tim-g-richardson-...

4. "Develop a personal database of information related to employers and successful graduates in order to identify professional role models." 4. "...successful graduates"
former students of witiger Facebook Group
 facebook.com/home.php?sk=group_170425813017968
5. "Working as a team member, participants will create a "profile" of a successful graduate. Artifacts produced by students will include: a profile project plan with storyboard, an interview of a graduate, a shooting (photos and/or video) schedule, time-lines and budget, and the completed "product" - a multimedia Power Point presentation." 5. LinkedIn Profile Assignment Part 2


Modes of Evaluation (The Assignments)
(from ...senecacollege.ca/cgi-bin/subject?s1=CAP506)
 
 
Evaluation / Assignment
LinkedIn Profile Part 1 Sept 10%
Occupational Research Assignment
- 9 Sources of Information
20%
Information Interview
- preparing for Interview Questions 10%
... list of questions ...CAP506/interviewquestions.htm
- entrepreneur self-assessment 10%
......BDC questions ...-entrepreneurial-potential
20%
Resume & Cover Letter 20%
e-Portfolio
- including LinkedIn Profile Part 2
30%
Total 100%
Video describing how you need to set up a new YouTube account identifying yourself by name (just first name + course name) so when you make comments on the course videos, we can know who you are and you can get the proper marks for class participations / contribution

You can also earn class participation marks right from the first day by replying to this video with a comment or question !

When you make comments on videos you can earn marks by
making a comment about the video
making a comment in reply to another student's comment
or
earn extra marks by making your comment in the form of a "reply video"

..
 

1 min 8 secs
If you have a complicated question, just send me an email with your phone number, and I will call you . https://www.youtube.com/watch?v=1UQpwAUgKsI
2 min 19 sec
Contingency planning and Covid-19
Do not worry about acquiring every resource possible, ..situations change, and you have to Improvise, Adapt and Overcome
Most important is thinking clearly - Triple C - be Calm Cool and Collected
...divide the problem into parts
- and other tips provided
 https://apps.senecacollege.ca/ssos/findOutline.do?schoolCode=77&termCode=20183&subjectCode=CAP506

..
Sept
Oct
Nov
Nov / Dec
intro video
discusses job hunting with a 
Marketing Orientation"

reminder of the 3 Orientations
click to view YouTube video
2 min 39 sec
o Product Orientation
o Sales Orientation
o Marketing Orientation

4pP's - 6E's VIDEO
(from 2010 ! ) 10 min 44 sec
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4P's web page
quick review
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and
6E's web page
 o economic 
 o technological 
 o political/legal - regulatory 
 o social-cultural 
 o competitive 
 o geographic

"10 fingers" of 
business and marketing
you should wtch this as a quick review
2 min 41 sec
watch video comment for participation marks

Quorum - vocabulary

Read The Newspaper
 
sources of info
3 types

1 government info
- Diplomatic posts
- Embassies
- Consulates
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2 associations
watch this
d
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3 corporate webpages
example rbc.com
d
example shopify.com

- corporate webpages
http://www.youtube.com/watch?v=wQko-o2Siq8
5 min 12 sec.
s

http://www.youtube.com/watch?v=G8nU3W_xO00
"go to the street"
List your company on the stock market..why a company does an IPO - 
 

Shopify interview on CTV 2016
ks

LinkedIn post on Shopify
s



http://www.linkedin.com/pub/prof-tim-richardson/15/72a/774
Assignment 1 your LinkedIn profile, 
Part 1
Before you can think about what things to do in CAP506 it has to be in the context of some overall 
Goal and Objectives
PERSONAL G.O.P.S.T.

  o Goals 
  o Objectives
  o Plans 
  o Strategies
  o Tactics

GOPST for a student
https://www.youtube.com/watch?v=Ge6ht2Bj42Y
1 min 18 sec
watch video comment for participation marks
 

Measureable Objectives Video
click for video
6 min 32 secs
watch video comment for participation marks
 
 
 associations

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story about industry associations
video explaining how WTGR used an industry association to get marketing leads in Japan
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Assignment 3
students report on associations they have found and discuss key useful points


http://www.linkedin.com/pub/prof-tim-richardson/15/72a/774
submitted LinkedIn Printout, Stage 1

Assignment 2
 

 Assignment - Sources of Information

http://www.linkedin.com/pub/prof-tim-richardson/15/72a/774
all sections told to add
- industry associations
- volunteer activities to their profile

Mentorship

Mentorship by Daniela R.
https://www.youtube.com/watch?v=9R4fvT0wJoI
1 min 59 Sec
uploaded 2020 June 24th

Leadership
youtube.com/watch?v=l-nqEnQ3P1c&feature=youtu.be
by Kassandra, Student
CAP506 MMS 2019Nov

Success requires 
Fortitude and perseverance
https://www.youtube.com/watch?v=l98heJ7X1LI
Video 3 min 43 sec
Survival of the Fittest 
Survival of the most Adaptable
for June 18, view on your own and make comments on the video.

Personal
Branding
Social Media

follow witiger on twitter
some tweets will be about CAP506

Social media networking
see our Facebook group for former students of witiger
closed group

LinkedIn scams
tripwire.com/-common
-linkedin-scams/

online collaborating tools
MSoft Teams
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Interviewing
diT
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Questions
1st we established that "practice" and "preparation" makes a difference

What  are your best skills
Why do you want to ...
Tell me something ..
.. practice..
List of common interview questions - generated by students in the class in 2019
did partly June 25th

Typical Interview Questions
contributions from other students
https://youtu.be/4VqypXDVw2U
by Kim, Carlos, Farnaz, Gustavo, Students in CAP506 MMS 2019Nov

Doing interviews online
- Skype

Job application tracking systems

privacy issues associated with answering interview questions and providing personal info
"Success leaves clues"
Tony Robbins
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Success depends on what you think "Success" means
- Different people have different interpretations of a quality of life 
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Marks ! ! 
nuh stress yaself monWhat goes around comes around
The Hon. Robert Nestor Marley

rant about the focus of marks
4 min 11 sec
2012 rant on marks
listen to my comments about SEO skills at 1:02
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https://www.youtube.com/watch?v=wX8ahQMeJAc
2 min 40 sec
2018 "More than marks"

Success depends on what you think "Success" means
- Different people have different interpretations of a quality of life 

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Industry Associations
Take Home Assignment (2019) on Associations Details
 
Motivating Millennials
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Who are Millennials?

The challenge of understanding, and motivating, Millennials
Micah Tyler video

Millennial Job Interview
2 min 50 sec

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https://www.youtube.com/watch?v=UviJ4fHNopE
9 min 17 sec
Millennials World Wide
from the Thursday Section
China, Egypt, India, Vietnam, Philippines, Somalia, Portugal, Iraq, Israel, Latvia, Venezuela, Mauritius, Barbados, Guatemala, Jamaica, Guyana, Ukraine, Russia
 

https://www.youtube.com/watch?v=zd1HwY2rf9c&feature=youtu.be
Millennials World Wide
from the Friday Section
Israel, Canada, India, China

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https://www.youtube.com/watch?v=ff3ZybHZj5U&feature=youtu.be
Millennials in China
from James Alofs, MBA (York)
a
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1 min 34 sec
Millennials discussing 
Millennials at Seneca in terms of motivating employees, Part 2
added 2020 June 24

 


Personal Branding

Personal Branding Assignment

What does it mean when you have to analyze something
- watch this video for tips
http://www.youtube.com/watch?v=VLjsOgVaA3Y
r

product orientation 
sales orientation 
marketing orientation
- do not make your cover letter / resume a "product orientation"
http://www.youtube.com/watch?v=ntX9xeDgDo8
f
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Entrepreneurship and Small Business
98% of all business is small business


and Small Business
Self assessment tools online
 owww.bdc.ca
self-assessment quiz online
(do this online)

Assignment 1 your LinkedIn profile, 
Part 2
 
 
 

-  - -  -  -  -  -  -  -  - -  - 

Contingency Planning

- explained example in class
- important to have details worked out in advance

 

Tue AM Section
10:45 - 11:35
Sept 15
Sept 22
Sept 29
Oct 6
Oct 13
Oct 20
Oct 27 break week
Nov 3
Nov 10
Nov 17.
Nov 17
Nov 24
Dec 1
Dec 8 last class
Tue PM Section
12:35 - 1:25pm
Sept 15
Sept 22
Sept 29
Oct 6
Oct 13
Oct 20
Oct 27 break week
Nov 3
Nov 10
Nov 17
Nov 17
Nov 24
Dec 1
Dec 8 last class

 
http://www.youtube.com/watch?v=bcuw9bMYgHY http://www.youtube.com/watch?v=8tXadb6IsKI http://www.youtube.com/watch?v=Zh_3o1npTEg http://www.youtube.com/watch?v=k1w28eG3jyA http://www.youtube.com/watch?v=xRrPMWWENhM http://www.youtube.com/watch?v=TI8JxwBvnII http://www.youtube.com/watch?v=wCxYyI_iWj0
Read The Newspaper
Part 1
Read The Newspaper
Part 2
getting rich on the stock market
Read The Newspaper
Part 3
learn an
Industry Sector
Read The Newspaper
Part 4
Business magazines
are important
Earning
Class
Participation
Marks
- basics
Class
Participation
- how you earn the highest marks
Class
Participation
- how they are calculated
- the numbers
..
http://www.youtube.com/watch?v=LxguksrUZfk http://www.youtube.com/watch?v=B7e9WSnC0Tk http://www.youtube.com/watch?v=ybZbld2gyLI http://www.youtube.com/watch?v=bsPyhq52IwU
Group Work
- what the Report should look like
- binding, pages, table of contents
Group Work / Reports Part 2
The importance of using "Mature Language" in your writing
Group Work / Reports Part 3
important considerations
Group Work / Reports Part 4
Coordinating the submission
Communication w group members

 
 
 

misc resources
sulibreezy Hate School/Love Education

e-commerce
Benefits and Limitations
of e-commerce
diT
Personal Risk
0 Personal risk
registration with the Canadian Embassy
d
 

The challenge of understanding, and motivating, Millenials
Micah Tyler video
 

Millenial Job Interview
2 min 50 sec

Why the saving of time is an integral part of business and marketing

43 secs


video on how to register a business
9 min 22 sec
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.. .,,,,

witiger.com
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