Group Assignment - video - Weather (Climate Change), Ethics, Pandemic, Covid19 |
Video
The Basics |
You are required to produce a video (which can be uploaded to YouTube) discussing a situation related to some Global Marketing circumstance. | ||
2015 2016 2017 |
In
2015, 2016, 2017 this video was about an ethical situation that would effect
a company involved in Global Business and Marketing.
2015
Foxconn in China, employee suicides https://youtu.be/2GA-It2XBGY
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2018 2019 |
In
2018 - 2019 students became more interested in climate change, so students
were welcome to do an
2018
Supply chain interuption effecting fast food https://youtu.be/a6HYLKyimzM
when you record your video, make sure the microphone is close enough to pick up the voices of the speakers, and make sure there is not a lot of distracting noise in the background If you are worried that people might not hear your voice, or understand your accent, please use subtitles |
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2020 |
In
2020 the impact of Covid19 was severe, and students were welcome to do
an
examples
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2021 2022 |
In
2021 and 2022, students can do their assignment on how ethics, or weather
or a pandemic
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Video
The Basics |
You are required to produce a video (which can be uploaded to YouTube) discussing a situation related to some Global Marketing circumstance |
Feb
2022 |
Each year, students "do
a video" on a topic effecting a company in international business
2022 Feb 24th, Russia invaded Ukraine. At this time of updating the MRK460 webpage the war is still intense, and we are beginning to find out how this war is effectingt business of many types, and in many places around the world. For May-June 2022 you can
do a video discussing how
or
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Video
What: |
-
basically, think of how the 4P's would be effected by extreme weather or
climate change or COVID or the war in Ukraine (eg sunflower oil, wheat
for bread)
It would be ideal if you made the video fit the circumstances of your final group project - for example if you were doing the food company Maple Leaf you could talk about weather problems in places where Maple Leaf is sourcing their vegetables.
It would be best if you pick a specific "event" or situation rather than being too general |
How | Have
each person in the group look for a story you can discuss. Then meet and
discuss each situation and pick the best one to make a video.
"Best"
means a story you can find info about.
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Process |
- keep in mind if it is too long, people do not watch the whole video |
Video
Assignment - for ALL sections
details ...MRK460/assignmentMRK460-2021.htm (done in Jan-Apr 2022 and May-Aug 2022) |
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Prof. Richardson
describing the ethics assignment
(the video to the left was done in 2012 but applies to 2021 and 2022)
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cc