SENECA COLLEGE,  TORONTO  taught by  Prof. Tim Richardson and Prof. David Strickland

MRK 460 - Global Marketing and Business   WEEK by WEEK DETAILED LECTURE NOTES    2022 Sept - Oct - Nov - Dec

FUNDAMENTAL understanding of what we are doing here

• The WRITTEN REPORT is for me to know that you learned something in the course about international business and marketing and can apply those concepts to a real company
• The VIDEO is so that you can share what you learned with the other students in the class (peer to peer learning) , and instead of just knowing about the "application" of what you learned to one company, you can learn how it applies so several companies - through viewing the different videos done by all the other groups

Understanding what the deliverables are
Just finished a conversation with a group that was slightly confused
They  created a Powerpoint which they were going to use for their final group presentation video
Basically each person did a video of them talking about each powerpoint slide, then combined those videos to one big video – which is, in a
sense, their whole group presentation / video
- THAT is the video you send to me – you do NOT need to send to me each powerpoint
- Just imagine all group members are standing in front of the class, each, one by one talking about their part, and you have a video of all of them
together
- Which therefore allows the students to watch it and learn about the main point you learned about the company  you did
- So, the video to accompany your written report is NOT about everything in the written report – it is just a few things each group member speak
about, that were interesting and useful that they learned
- So

• person 1 might talk about the company and some ethical thing,
• person 2 might discuss the company and how they used a cool viral video,
• person 3 might discuss how the weather and geographic environment effected the company business,
• person 4 might discuss how the currency exchange rate (the economic environment) effected positively or negatively their overseas business

- So… all these 4 video segments get combined into one single video and you send that video to me by email, and then I put it up on my
YouyTube channel – to educate next term’s new students in the class
- Also – when you put your names on the first part of the combined video you do NOT need to put in your last name or your student number –
cause remember it is going on YouTube – just put in people’s first name only
- When you send me the email with this accompanying video, THAT is when you spell out each group members name so I know who was in the
group

To understand this in simple terms, just imagine the original way we did things before covid
1 you do a final group project – everybody in the group writes some part – you combine all parts into one long word.doc……you print out this
word.doc – attach all the pages together and (normally, before Covid) you hand it in to me in person
1B you combine all parts into one long word.doc ………you then email that to me
2 you do a presentation to class so the students can learn from what you did – but, because of Covid, we do not have an attended class, so
instead you make a video…of what you WOULD HAVE DONE in a presentation
2B then you email that video to me

3 then you are finished…you graduate
….and get a job
 …and 5 years later you email me to say you are successful, and I invite you to come back and be a guest lecturer to the new students
 … and you do a great job
 …and I retire
 …..and you take over and become a Professor and have a fulfilling happy life
     …The End.

 

Nov 28th a student emailed to ask  "how long should the report be"

Here is my detailed answer  witiger.com/senecacollege/MRK460/MRK460-what-to-do.htm did Nov 29 Section SCC did Nov 30 Section SAA

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	I WEEK by WEEK TOPIC SCHEDULE  I WEEK by WEEK DETAILED LECTURE NOTES I CLASS PARTICIPATION  I ASSIGNMENTS and Project
	I MAIN 460.htm PAGE  I TEXTBOOK I TEST and EXAMS I TIPSI INT'L BIZ SHORTCUTS  I CONTACT INFO  I GRADING and EVALUATION   I  Misc.I

 
 

Tue Noon Section SCC	Fall 2022 - Sept	Fall 2022 - Oct	Fall 2022 - Nov	Fall 2022 - Dec
12:35 noon - 3:15pm Seneca@York Campus SEQ Building room S2152	Sept 6 Tue first class Sept 13 Sept 20 Sept 27  Sept 27 Video Assignment explained	Oct 4 Oct 11 Oct 18 Oct 25 Oct 28 Video Assignment DUE  Study Week Oct 24 - Oct 28	Nov 1 Nov 8 Nov 15 Mov 22 Final Project - what goes into it	Nov 29 Dec 6 last class Dec 9 Project Due Dec 14 Fall Term Ends Dec 16 grades due by profs 5pm Dec 21 grades available to students

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Wed Morning Section SAA	Fall 2022 - Sept	Fall 2022 - Oct	Fall 2022 - Nov	Fall 2022 - Dec
10:45 am - 1:25 pm Seneca@York Campus SEQ Building room S2148	Sept 7 Tue first class Sept 14 Sept 21 Sept 28  Sept 28 Video Assignment explained	Oct 5 Oct 12 Oct 25 Oct 28 Video Assignment DUE  Study Week Oct 24 - Oct 28	Nov 2 Nov 9 Nov 16 Mov 23 Final Project - what goes into it	Nov 30 Dec 7 last class Dec 9 Project Due Dec 14 Fall Term Ends Dec 16 grades due by profs 5pm Dec 21 grades available to students

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Wed Afternoon Section SBB	Fall 2022 - Sept	Fall 2022 - Oct	Fall 2022 - Nov	Fall 2022 - Dec
3:20 pm - 6:00 pm Seneca@York Campus DB Building room DB3079	Sept 7 Tue first class Sept 14 Sept 21 Sept 28  Sept 28 Video Assignment explained	Oct 5 Oct 12 Oct 20 Oct 25 Oct 28 Video Assignment DUE  Study Week Oct 24 - Oct 28	Nov 2 Nov 9 Nov 16 Mov 23 Final Project - what goes into it	Nov 30 Dec 7 last class Dec 9 Project Due Dec 14 Fall Term Ends Dec 16 grades due by profs 5pm Dec 21 grades available to students

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Fri Early Morning Section SDD	Fall 2022 - Sept	Fall 2022 - Oct	Fall 2022 - Nov	Fall 2022 - Dec
08:55 am - 11:35 Seneca@York Campus Virtual ONLINE	Sept 9 Fri first class Sept 16 Sept 23 Sept 30  Sept 30 Video Assignment explained	Oct 7 Oct 14 Oct 22 Oct 27  Oct 25 Oct 28 Video Assignment DUE  Study Week Oct 24 - Oct 28	Nov 4 Nov 11 Nov 18 Nov 25 Final Project - what goes into it	Dec 2 Dec 9 last class Dec 9 Project Due Dec 14 Fall Term Ends Dec 16 grades due by profs 5pm Dec 21 grades available to students

.Academic Year Dates 2021-2022  https://inside.senecacollege.ca/registrar/2022-23.pdf
Academic Year Dates 2022-2023  https://inside.senecacollege.ca/registrar/2022-23.pdf
 

Learning Outcomes Expanded detailed version

Zoom login link https://senecacollege-ca.zoom.us/
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2022 Sept May 5th - 9th  WEEK 1

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2022 May . first class Tue noon 12:35 - 3:15pm Class SCC  Wed morn 10:45 - 1:25pm Class SAA Wed aft  3:20 - 6:00 pm Classs SBB Fri morn 08:55 - 11:35 Class SDD

uploaded "first 3 classes summary" video 2022 June 10th at https://youtu.be/k8p3A5IKHtM This video would also be a good intro to the first three classes of the May-Aug version of this course Class Participation Before we begin discussing the topics, understand that a big part of marks for this course is "class participation / contribution",  . When you make a comment, type in to the comment your first name, and class section (you do not need to put in your last name or student number) Here is a video explanation, by screen capture video, of how to make comments on the YouTube videos. You can earn marks from the first week by making comments need help right away? Email w cell number, i will call you back .

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2022 May 11th, 15th . first class Tue noon 12:35 - 3:15pm Class SCC  Wed morn 10:45 - 1:25pm Class SAA Wed aft  3:20 - 6:00 pm Classs SBB Fri morn 08:55 - 11:35 Class SDD

.  intro to www.witiger.com I was sick for the "IntroClass" 2022 Jan 13th. But, as a "back up plan" I made this 9 min video to show you what we would have covered if we had a "normal" start.  https://youtu.be/xzTXeElwomw It can be similarly useful in Sept  2022 So, watch the video, then go to the site  (witiger.com/senecacollege/MRK460.htm) and click on and read / view the content indicated, and if you make any comments on the videos, it counts for class participation right away. .

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for all 4 sections, look at these videos on your own time

"landing page" for the 10 videos about the course made in March 2020

"landing page" for the 5 videos I did 2021 April 10th discussing "what goes in" to your final group project report

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first class

. First Class - Do we have a Quorum? importance of vocabulary did Wed Sept 14th Class SAA did Wed Sept 14th Class SBB did Fri Sept 16th Class DD SOPs did Wed Sept 14th Class SAA did Wed Sept 14th Class SBB did Fri Sept 16th Class DD business slang, "go to the street", re: IPOs Shopify   SitRep Go/no GO,  Takeaways,  Fri Sept 9th Class SDD Brought to the table, Tapdancing "tyranny of quarterly earnings" ...

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first class Wed 2:25pm - 5:05 pm Thu 10:45-1:25pm Fri 1:30 - 4:10 pm Read The  Newspaper reading the newspapers   not in the textbook .

Read The Newspaper id Read The Newspaper Part 1 did Tue Sept 6th Class SCC did Wed Sept 14th Class SAA did Wed Sept 14th Class SBB did Fri Sept 16th Class DD Read The Newspaper Part 2 getting rich on the stock market did Wed Sept 14th Class SAA did Wed Sept 14th Class SBB did Fri Sept 16th Class DD Read The Newspaper Part 3 learn an Industry Sector did Wed Sept 14th Class SAA did Wed Sept 14th Class SBB did Fri Sept 16th Class DD Read The Newspaper Part 4 Business magazines are important ...

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Grizzly Bear Stories .. . The need for developing compelling story telling skills and narratives to allow you to be "convincing" when explaining things in business and marketing, and life.

The idea is that you would "collect" stories over the course of your life and use these when you need to communicate something important. Part 1  watch the video and make comments did Tue Sept 6th Class SCC did Wed Sept 14th Class SAA did Wed Sept 14th Class SBB did Fri Sept 16th Class DD Part 2  Teaching and Learning using "Grizzly Bear Stories" watch the video and make comments  did Tue Sept 6th Class SCC did Wed Sept 14th Class SAA did Wed Sept 14th Class SBB did Fri Sept 16th Class DD told the story about budo in Nippon from bullying leading to.. Tue Sept 13th SCC

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Introduction for Basics of Int'l Biz specific to Canada watch on your own time

audio is good, video sux,  video summary of the course

Difference between Global Marketing and International Marketing

NLIN

2022 Sept 12th-16th  WEEK 2

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

.ONLINE E LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook onli

What is Global Marketing . - mkt dvlpmt vs mkt penetration witiger.com/../4opportunities.htm - 4Ps have to change

watch on your own time Very interesting intro to the  MRK460 course, and the 6Es w  scenes from the prof's house in watch on your own time ...

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What is Global Marketing . types of opportunities The Ansoff Matrix (review from MRK106)

o Market Penetration - see to existing o Market Development - sell to new     - Telus     - Rogers (Fido)     - Bell Mobility o Product Development o Diversification - relates to "why" companies do int'l biz Steve Jobs / Apple ...

did Tue Sept 13th, Nov 15th, Class SCC did Wed Sept 14th, Nov 16th Class SAA did Wed Sept 14th Class SBB did Fri Sept 16th Class DD

Why "DO" Int'l Business Why Export .

WHY EXPORT  witiger.com/internationalbusiness/whyexport.htm   o Why Companies Grow                     (Grizzly Bear story about children 13/14) for Tue Sept 20th Class SCC did Wed Sept 21st Class SAA did Wed Sept 21st Class SBB did Fri Sept 23rd Class DD    o Why Companies get involved in International Business    o Reactive Reasons, Proactive Reasons for exporting The main purpose of business is to make money for the people who own the business. All other objectives are secondary to achieving this goal  - it may sound heartless, but it is the essence of capitalism. Why Companies get involved in International Business did Tue Sept 20th Class SCC did Wed Sept 21st Class SAA did Wed Sept 21st Class SBB did Fri    Sept 23rd Class DD There are 4 major operating objectives that may cause companies to develop International Business    1  To expand sales    2  To acquire resources    3  To diversify sources of sales     4  To diversify sources of supplies

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Why "DO" Int'l Business Reactive Reasons .

Reactive reasons for going international include    o Market    o Competitive Environment    o Political Environment    o Economic Environment    o chance occurrence

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Why "DO" Int'l Business Proactive Reasons .

Proactive reasons for going international include Expanding sales by strategically seeking out advantages      launch an offensive into a new market before competitor does (eg. like Pepsi into Russia, before Coke) power and prestige economic Environment      lower costs of labour, production and energy political environment      less stringent rules and regulations effecting pollution and labour      incentives

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Review importance of 6Es and 4Ps 5 min 8 sec This video talks about the 6 Environments in the context of knowing them, so you can  avoid an unrecoverable mistake every section should watch this and make a comment (to prove you watched it) important to understand the concept of an "unrecoverable mistake" so that you mske your best efforts to avoid this

.  2 min 41 sec  "What is Marketing"  The 10 fingers of Business and marketing  4Ps and 6Es did Fri Sept 9th Class SDD did Tue Sept 13th Class SCC .. The 10 fingers of Business and marketing on WTGR's LinkedIn account https://www.linkedin.com/posts/ w-tim-g-richardson-77472a15 _the-10-fingers-of-marketing-and-business- activity-6698473997409120257-kGVd .. 6 Environments  (Business) did Sept 9th SDD Tue Sept 13th SCC Political / Regulations Economic Social / Cultural Technology Geography / Weather Competition possibly the most important  did Sept 9th SDD 4P's  (Marketing) did Sept 9th SDD Tue Sept 13th SCC Product Price Promotion Place .

.What we have done in the first 2 classes and what we will do in the 3rd week youtube.com/watch?v=6ezGMiEyfR0
Video explaining what we are doing  did do Feb 2nd, 3rd, 4th 2021

6 min 34 sec
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Competitive environments..

Competition Basics (quick review from MRK106 and BAM101   not in the textbook . Tue Sept 13th SCC did Fri Sept 30 Class DD Yahoo vs Google early bird gets the worm vs. second mouse gets the cheese . Business competitors are: Other organizations offering the same product or service now  Other organizations offering similarproducts or services now  Other organizations offering a variation on a product or service, that you cannot which could be because 3rd party vendors make accessory items, or "apps" for you, or your competition which could be because you did not update your software to follow trends Organizations that could offer the same or similar products or services in the future  Organizations that could remove the need for a product or service we sell

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. Sources of Information 1 governments 2 associations 3 corporate webpages sources of info on Tue Sept 13th SCC did Fri Sept 30, Oct 7th Class DD .  not in the textbook . .

Student Sindha, summarizing the main points in "Sources of Information", and how her group used it in their assignment 5 min 12 sec Associations Tue Sept 13th SCC 3 min 38 sec . - corporate webpages - the CEO's speech Tue Sept 13th SCC  spotting trends, Ranger youtube.com/watch?v=a5JomDDBSio did Fri June 8th Class SAA

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2022 Sept 19th-23rd WEEK 3

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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Globalization .  . Chpt 1 p. 5 - 15 p. 24 - 29   LO2, LO3

Understanding Globalization relates to evaluating the competition a firm faces Globalization Globalization of Customers / Market Globalization of Production Globalization of Government  did Tue Sept 27th  Class SCC did Wed Sept 21st Class SAA did Wed Sept 21st Class SBB did Fri Sept 30th Class DD Globalization of Production for Tue Sept 20th Class SCC did Wed Sept 21st Class SAA did Wed Sept 21st Class SBB did Fri Sept 30 Class DD Globalization of Government  WTO trade rulings example - winter rims, CTC - Brazil for Tue Sept 20th Class SCC did Wed Sept 21st Class SAA did Wed Sept 21st Class SBB did Fri Sept 23 / Sept 30 Class DD slowbalization decrease in Globalization Big Mac Index f7

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Globalization effect on Target Market Segmentation . not in the textbook .

Blackberry's global marketing campaign WTGR's Jan 2012 Toronto Star article re: Blackberry "This is not Obama's Blackberry" Canada Goose millenial customers different than original segmentation did Tue Sept 27th Class SCC did Wed Sept 28  Class SAA did Wed Sept 28t Class SBB did Fri Sept 30 Class SDD

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. Globalization and Sustainable Development .  Chpt 1 Chpt 8, p 302

Sustainable Development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. . Sustainability  - example of harvesting practices for Tue Sept 27th Class SCC for Wed Sept 28  Class SAA for Wed Sept 28t Class SBB for Fri Sept 30 Class DD  youtube.com/watch?v=qDjXtQRe5uk 'Sustainable development " There is available, in many sources (internet based and non-internet based) commentary criticizing the major corporations and leading nations in their drive for competitiveness. This drive for competitiveness (through harvesting practices) has created vulnerable situations for water management  (river and lakes drying up) agriculture  soil erosion (caused by large scale mining and tree harvesting) soil depletion requiring excessive use of fertilizers and other chemicals metals and mining rare metals such as Cobalt are being dug out and used for advanced smartphones - and the mining of such minerals has large effects on the land and wildlife where these mines are located, such as the jungles of the Congo where gorillas live forestry  trees being cut down at a rate faster than replanting and regrowth large forest fires effect safety for people livingf close, and smoke and ash clouds effect health of people living in the region It is hard to be objective on this issue since some people claim we have reached a point in the history of the planet where the existence of the human species is at risk!! The topic of sustainable development, has become increasingly "public" as a news topic and therefore important for students in international business

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Canada's Top Companies .

Canada's top companies (not discussed in summer 2021 due to shortened term) . Canada's Trade and Investment needs updating - opportunity for student to earn class participation / contribution marks Canada - Branding  Country Image

Cultural Environment Religion .. Chpt 3 page 100-108

Religious systems Christianity - Catholic - Protestant Islam - Sunni - Shia - Alawite Judaism Hinduism Sikhism Jainism Buddhism Confucianism Shinto Taoism Baha'i Religious systems are relevant in international business in how companies use language and imagery in marketing in order to attract potential customers, at the same time as avoiding and negative reaction if their marketing and advertising comes to be conisdered offensive to the religious laws of the region in which they are doing business.

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Cultural Environment .. Chpt 3

"culture is not constant; it evolves over time" Global Business Today 6th Canadian Edition, Chpt 3, page 114   Cultural environment did Tue Sept 27th Class SCC did Wed Sept 28  Class SAA did Wed Sept 28t Class SBB did Fri Sept 30 Class SDD . - marketing to diasporas - rules for Doing Business across Cultures  youtube.com/watch?v=Pmb_dDQ-h6o 4 min 20 sec YouTube video did Tue Sept 27th Class SCC did Wed Sept 28  Class SAA did Wed Sept 28t Class SBB did Fri Sept 30 Class SDD ,d Translation problems read on your own

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Chpt 3   Cultural Diasporas .. not in the textbook .

"DIASPORA" witiger.com/marketing/cultures.htm Diasporas usually are an urban phenomenum not a rural issue. most immigration in the 21st century is from people living in cities to other cities in another country. 1 min 25 sec   not in the textbook .make a Diaspora video mother tongue marketing marketing to different cultures -  youtube.com/watch?v=6tBOO10ggsE 3 min 24 sec for Tue Sept 27th Class SCC for Wed Sept 28  Class SAA for Wed Sept 28th Class SBB did Fri    Oct 7th  Class SDD economist.com/node/21538742 Mother tongue marketing on wordpress https://mothertongue marketing.wordpress.com/ built by Alina M, Kristina K, and Asia B in March 2015

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Chpt 3 . Hofstede .. https://geerthofstede.com /culture-geert-hofstede- gert-jan-hofstede/6d- model-of-national-culture/

Hofstede "..a framework used to understand the differences in culture across countries and to discern the ways that business is done across different cultures."' Global Business Today 6th Cdn Edition Chpt 3 pages 111-113   1.Uncertainty Avoidance   2.Power Distance  3.Masculinity-Feminity   4.Individualism-Collectivism for Tue Sept 27th Class SCC for Wed Sept 28  Class SAA for Wed Sept 28t Class SBB did Fri Sept 30 Class SDD

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Chpt 3     Cultural  Environment .. CAN-US relations not in the textbook USMCA American website CUSMA Canadian website

Fundamental differences between Canada and the USA   youtube.com/watch?v=7dbXOQ77uS0 made by students in the UofT Scarborough campus class in 2010 - this videos has 20,000 + views by 2022. student video (UTSC) , 2010 for Tue Sept 27th Class SCC for Wed Sept 28  Class SAA for Wed Sept 28t Class SBB for Fri Sept 30 Class SDD

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Chpt 3   Cultural  Environment influenced by geography ..

Geographical differences between Canada and the USA   not in the textbook . 4 min 52 sec  introduced map of Canada - USA  youtu.be/WJeM6DUkqaY make comments on the video map - differences above the 49th, above the 60th for Tue Sept 27th Class SCC for Wed Sept 28th Class SAA for Wed Sept 28th Class SBB did Fri   Oct 7th   SDD ... USA East Coast vs. West Coast for Tue Sept 27th Class SCC for Wed Sept 28  Class SAA for Wed Sept 28t Class SBB did Fri   Oct 7th   SDD ..

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Chpt 3       Cultural  Environment ..

1 min 12 sec Richardson Report Canada-U.S. differences V E R Y  F U N N Y  youtube.com/watch...._&index=4 for Tue Sept 27th Class SCC for Wed Oct 5th  Class SAA for Wed Oct 5th Class SBB for Fri Sept 30 Class SDD quoting Hofstede.. due to population numbers and country of origin Canada .. too many rules Darwinism - map of North America - immigration patterns - size of cultural groups - multiculturalism ,

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Chpt 3     Cultural  Environment ..     Viral Marketing   not in the textbook . - globalization of customers - technological environment ..

Viral Marketing as part of the "Globalization of Customers"  and the Social-Cultural Environment and the advances in communications re: the technological environment  youtube.com/watch?v=yRDlPQgRzl0 3 min 25 sec In the context of the Social-Cultural Environment and the Globalization of customers did Tue Sept 27th Class SCC did Wed Sept 28  Class SAA did Wed Sept 28t Class SBB did Fri Sept 30 Class SDD Super Bowl and Viral Videos watch on your own .. - 2013 Superbowl commercial - Jamaican VW 1 min  watch on your own - parody / spoof version 2 min Viral videos depend on good story telling - Grizzly Bear stories did Tue Sept 27th Class SCC did Wed Sept 28th  Class SAA did Wed Sept 28th Class SBB did Fri Sept 30 Class SDD  youtube.com/watch?v=WCK0WsH0wKE

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Chpt 3   Cultural  Environment .. Viral Marketing   not in the textbook . Guerilla Marketing ..

. Viral Marketing, Guerilla Marketing not in the textbook did Tue Sept 27th Class SCC did Wed Sept 28  Class SAA did Wed Sept 28t Class SBB did Fri Sept 30 Class SDD Guerilla marketing is an important strategy to understand in the context of medium and small sized enterprises having less money for promotions campaigns ... Guerilla Marketing  Part 2 explaining Asymmetrical" as it relates to Guerilla Mktg did Tue Sept 27th Class SCC did Wed Sept 28  Class SAA did Wed Sept 28t Class SBB did Fri Sept 30 Class SDD .

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Chpt 3     Viral Marketing .. not in the textbook . .find other ethnic viral videos  https://youtu.be/i08HcwcDahA

. 2019 Superbowl Commercials WTGR's personal fav Verizon - honours First Responders - in response to Verizon being accused of "throttling" internet speed to customers explained "Green lights" Google - global branding - India partition video 3min 32 sec a "story" of reunion that many cultures can relate to watch on your own - Saroo Brierley video 3min Cultural appropriation example Toyota Swagger Wagon  watch on your own Viral videos - emotional, mother-son Chinese story -"more rice"

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2022 Sept 26th-30th  WEEK 4

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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Chpt 4      Ethics .. .

Ethics and bribery   Ethics effected by the 6 Environments 2 min 27 sec The Most Corrupt Business Sectors, according to the OECD report  ...oecd-report.htm 1. Extraction     - mining - logging 2. Construction - building 3. Transportation   - roads, railways, bridges, auto production 4. IT - telecommunications for  Tue Oct 4th Class SCC for Wed Oct 5th  Class SAA for Wed Oct 5th Class SBB for Fri  Oct 7th  Class SDD

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Chpt 4     Ethics ..

CSR Corporate Social Responsibility   - Obstructionist Stance - Defensive Stance - Accommodative Stance - Proactive Stance added Thu Oct 6th 5 min 51 sec did  Tue Oct 4th Class SCC did  Wed Oct 5th  Class SAA did  Wed Oct 5th Class SBB did Fri   Oct 7th   Class SDD Corporate Social Responsibility to Stakeholders - Responsibility to Employees - Responsibility to Customers - Responsibility to Investors / Shareholders / Partners - Responsibility to Suppliers - Responsibility to Governments (taxes, laws, rules and regulations) - Responsibility to Society / Neighbours added Thu Oct 6th 1 min 46 sec   CSR video humourous look at the 4 stances by UTSC Students in 2014 1 min 48 sec STUDENT VIDEOS ethics - previous videos by  former students

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Chpt 4     Ethics .. 46664

Ethics and Whistleblowers ethics-whistleblowers.htm did  Tue Oct 4th Class SCC did  Wed Oct 5th  Class SAA did  Wed Oct 5th Class SBB did Fri   Oct 7th   Class SDD Case Study - Apartheid - Canada led boycott of South Africa Case Study - blood diamonds replace paper currency for criminal enterprises  witiger.com/internationalbusiness/ethics.htm . Case Study - Loblaws 2018  .cbc.ca/news/.....TR quoted

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Chpt 4       Ethics .. Toyota (event data recorder)

3. Transportation   - roads, railways, bridges, auto production   ethics re: Toyota   not in the textbook . WTGR on BNN News  (event data recorder) did  Tue Oct 4th Class SCC did  Wed Oct 5th  Class SAA did  Wed Oct 5th Class SBB for Fri  Oct 7th  Class SDD Case Study - Toyota "sticky pedal"  recall Jan 2010 Toyota Student Video 1 by Andrew D 3 min 24 sec Toyota Student Video 2 5 min 14 sec rd

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Chpt 4     Ethics ..

Canada’s Fight against Foreign Bribery Eighteenth Annual Report to Parliament  .international.gc.ca/..report   not in the textbook . ethics re: SNC Lavalin  Feb-Apr 2019 Lavalin was charged with paying bribes to Libya Minister Jody Wilson-Raybould  - political power in Quebec M.Rempel summary / YouTube . Gerald Butts rebuttal / YouTube ..

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Chpt 4  . Stakeholders .

.. 3 min 37 sec in 6th Ed text p. 150-151 explanation of the origin of the word "Stakeholders" from  Prof. W. George Richardson relates to prospectors in the bush looking for metal ore, and marking their territory with a wooden stake did  Tue Oct 4th Class SCC did  Wed Oct 5th  Class SAA did  Wed Oct 5th Class SBB did Fri   Oct 7th   Class SDD . ..

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2022 Oct 3rd - Oct 7th Week 5

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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Chpt 5   Int'l Trade Theories .

Int'l Trade Theories Orientations o Product Orientation o Sales Orientation o Marketing Orientation review from MRK106 for  Tue Oct 11th Class SCC for Wed Oct 12th  Class SAA for Wed Oct 12th Class SBB did Fri  Oct 14th  Class SDD video on 3 orientations using the example of selling a diving watch

Marketing Orientation for Int'l Business Tim Hortons selling tea - also McDonalds copying other menus Honda going from motorcycles to cars ...Apple going from iMacs to iPhones ...Crown Royal bag for golf

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Chpt 5  Int'l Trade Theories .

added to the course outline June 10th 2021 Might not be in the 2022 course outline, Trade Theory Mercantilism Absolute Advantage Comparitive Advantage Product Life Cycle Theory Porter's Diamond Factor Endowments Demand Conditions Related and Supporting Industries Firm Strategy, Structure, Rivalry (competitors) ..

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Chpt 5      Int'l Trade Theories .

First Mover Advantages - "early bird gets the worm" Second Mover Advantages - "2nd mouse gets the cheese"  not in the textbook .  witiger.com/internationalbusiness/first-mover-advantages-early-bird-gets-the-worm.htm highly recommended reading + watch the 2 videos Part 1   3 min 55 sec Richardson and Litt Part 2,   3 min 24 sec  Litt did  Tue Oct 11th Class SCC did Wed Oct 12th  Class SAA did Wed Oct 12th Class SBB did Fri  Oct 14th  Class SDD

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2022 Oct 10th - 14th Week 6 Thanksgiving Oct 10th Monday

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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The Political  - Legal - Regulatory Environment .. Chpt 6

Political Environment  witiger.com/internationalbusiness/politicalenvironment.htm The Political / Legal / Regulatory Environment can be simply described as the laws and regulations that business has to follow in order to make sure the business owners do not get arrested, or have the business fined for noncompliance of some regulation. Laws are made by politicians - who enact these laws based on the likelihood they will get re-elected. The  political environment is affected and effected by politicians who in turn are influenced by changes and challenges in the social - cultural enviromment (languages, ethnicity, immigration etc.), challenges in the economic enviromment (currency exchange rates, corporate activity, unemployment rates) and also to some extent the geographic environment in terms of how the region is laid out, rivers, mountains, proximity to other countries, weather, seasons etc. . Political Environment - how it effects the Technological Environment Redberry RIM's Patent Wars for  Tue Oct 11th Class SCC for Wed Oct 12th  Class SAA for Wed Oct 12th Class SBB for Fri  Oct 14th  Class SDD . Political Environment  - how it effects the Economic Environment & Jobs Chevy Lumina in NYC Gator Teds - MJ French language laws

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The Political  - Legal - Regulatory Environment .. Diplomatic representation overseas - trade services - consular services - Humint / Teckint

Embassies, High Commission and Consulates .. explanation of embassies not in the textbook . LIST OF EMBASSIES AND CONSULATES  travel.gc.ca/... did  Tue Oct 11th Class SCC did Wed Oct 12th  Class SAA did Wed Oct 12th Class SBB did Fri  Oct 14th  Class SDD

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2022 Oct 17th - Oct 21st  WEEK 7

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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The Political  - Legal - Regulatory Environment ..   Political Risk  and Contingency Planning .. .

Political risk and  Contingency Planning witiger.com/internationalbusiness/politicalrisk.htm  did  Tue Oct 11th Class SCC did Wed Oct 12th  Class SAA did Wed Oct 12th Class SBB did Fri  Oct 14th  Class SDD see also   witiger.com/ecommerce/RiskAndThreatIntro-RTVC.htm see also   witiger.com/internationalbusiness/politicalrisk.htm see also   witiger.com/internationalbusiness/politicalriskcontingencyplanning.htm see also   witiger.com/internationalbusiness/geographicenvironment.htm see also   witiger.com/internationalbusiness/personalrisk.htm ("Political Risk" is only discussed briefly on page 79 in the GBT 6th Edition text) ("Contingency Planning" is not mentioned in Global Business Today, 6th Cdn Edition) . video made  Mar 2020 2 min 19 sec overall intro to contingency planning  Successful International Business Management is based on solving problems. If there were not a lot of  problems, you wouldn't need managers - but because there are lots of problems, you need managers to - analyze the problem, (TRVA - Threat Risk Vulnerability Assessment) - craft a solution, and  - monitor how the solution is carried out.  did  Tue Oct 11th Class SCC did Wed Oct 12th  Class SAA did Wed Oct 12th Class SBB did Fri  Oct 14th  Class SDD Part of being a successful Int' Business Manager (especially after 9/11 and Covid19) is recognizing that risk and threat situations effect int'l business in many ways, and, these situations  have to be dealt with, and "managed", or your company will be compromised and subsequently uncompetitive. . - Business continuity - Disaster recovery - Crisis management - Country risk analysis political risk actions  - Confiscation - Expropriation - Domestication(Nationalization)

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The Political  - Legal - Regulatory Environment ..   Political Risk  and Contingency Planning ..

Political risk and  Contingency Planning .witiger.com/internationalbusiness/politicalrisk.htm   1 min 48 sec Richardson discussing the difference between Pure Risk and Speculative Risk Pure Risk - a negative thing could happen, if it does not happen, the company gains no advantage did  Tue Oct 11th Class SCC did Wed Oct 12th  Class SAA did Wed Oct 12th Class SBB did Fri  Oct 14th  Class SDD Speculative Risk - a negative thing could happen, or a positive thing could happen .

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The Political  - Legal - Regulatory Environment ..   Political Risk  and Contingency Planning .. UTSC power out June 2021 Wed SCC did June 6th Wed SBB did July 13th   Student injured https://www.youtube.com/ watch?v=Bb3eCMxxI6Q Wed SBB did July 13th

Political and Legal environment Defensive / Integrative witiger.com/internationalbusiness/politicalriskdefensiveintegrative.htm not in the textbook   Personal risk witiger.com/internationalbusiness/personalrisk.htm contingency planning for personal risk situations did  Tue Oct 11th Class SCC did Wed Oct 12th  Class SAA did Wed Oct 12th Class SBB did Fri  Oct 14th  Class SDD not in the textbook .h 1 min 55 sec  www.voyage.gc.ca Register with the local Canadian embassy or consulate in the region. not in the textbook did  Tue Oct 11th Class SCC did Wed Oct 12th  Class SAA did Wed Oct 12th Class SBB did Fri  Oct 14th  Class SDD "Grab Bag" Part 1 di4 . did  Tue Oct 11th Class SCC did Wed Oct 12th  Class SAA did Wed Oct 12th Class SBB did Fri  Oct 14th  Class SDD 4 min 24 sec WTGR summarizing the Personal Risk page - video made November 2020 this is a helpful video that summarizes the whole "political risk" section of the course - watch it on your owntime .

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2022  Oct 24 - Oct 28 BREAK WEEK  (week 8)

Tobermoray 2015  witiger.com/SoMe-instagram.htm
 
 

2022 Oct 24 - Oct 28 BREAK WEEK 8

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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2022 Nov 1 - Nov 4 WEEK 9

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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helpful reminder - semester dates https://inside.senecacollege.ca/registrar/2021-22.pdf
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The Political  - Legal - Regulatory Environment ..Doing business with government agencies  and departments  and Crown Corporations   not in the textbook .

B2C businesses selling to individual consumers - a Ford car dealership sells a car to a person B2B businesses selling to other business - MAGNA sells car parts to Ford so they csn build and sell a car B2G businesses selling to government agencies,  example; such as Ford selling cars to the Ontario Provincial Police to be used as police cars B2NPOs businesses selling to non profit organizations  https://www.theglobeandmail.com/report-on-business/ top-100-non-profit-organizations-registered-charities/article34067186/  https://www.entrepreneur.com/growing-a-business/5-strategies-for- selling-to-nonprofit-organizations/285841 Charitable Organizations (ie. for funding medical resercch: like Heart and Stroke Foundation or Canadian Cancer Society,  the Canadian Red Cross (disaster Relief, floods, ice storms Service Organizations food banks, Royal Canadian Legion (supporting military veterans) or senior citizen assistance Participatory Organizations (like Canadian Red Cross) example; Microsoft provides, for free, a contact management database system to a cancer research organization trying to maintain a list of organ donors B2NGOs businesses selling to non governmental organizations   https://nbs.net/partnering-with-ngos-the-4-keys-to-success/ (from Prof. Jonathan Doh) types of NGOs                 example; a company sells a water purification system to the World Bank for use in a region effected by an earthquake example; a Canadian business involved in outdoor recreation might donate a percentage of profits to the Canadian Parks and Wildnerness Society did Tue Oct 8th , Nov 15th, class SCC did Wed Nov 9, Nov 16th, Nov 23rd  Section SAA, did Wed Nov 9 , Nov 23rd, Section  SBB did Fri   Oct 11, Nov 18 class SDD

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The Political  - Legal - Regulatory Environment ..Doing business with government agencies  and departments  and Crown Corporations   not in the textbook . Chpt 6

did October 3rd week Wed Nov 9  Section SAA, Wed Nov 9 Section  SBB Government Expenditures\ Government Purchasing - Selling to government          (fed gov procurement)  www.tpsgc-pwgsc.gc.ca/app-acq/index-eng.html The Federal Government Procurement Guide - because Government is a great customer

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The Political  - Legal - Regulatory Environment .. .. Chpt 6

Govt Influence on Trade  witiger.com/internationalbusiness/ governmentinfluenceontrade.htm Trade Barriers Rules and Regulations Government Intervention Protectionism and Gov't Trade Barriers Quotas Voluntary Export Restraints Local Content Requirements did October 3rd week also did Wed Nov 2nd Section SBB Wed Nov 9  Section SAA, Wed Nov 9 Section  SBB .

tariffs, did Wed Oct 19th fri Oct 21 2018 because POTUS Trump threatened to put a tariff on Canadian Steel 2018 video made in MRK460 5 min 24 sec for 2022, watch on your own and make comments This video is  a discussion of Tariffs Tariffs - basics Ad Valorem taxes WTO and tariffs negative effects on Americans positive effects on Americans negative effects on Canadians

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The Political  - Legal - Regulatory Environment .. .. Chpt 6

Govt Influence on Trade  witiger.com/internationalbusiness/ governmentinfluenceontrade.htm Trade Barriers Rules and Regulations Government Intervention Protectionism and Gov't Trade Barriers Quotas Voluntary Export Restraints Local Content Requirements did October 3rd week also did Wed Nov 2nd Section SBB .

https://youtu.be/xiuZSe7IQRo1 min https://youtu.be/D_Ad49ki_C4   1 Tariffs and Antidumping  https://youtu.be/4cgPDAl9nIo    2 Subsidies https://youtu.be/CswOpa1V_JA  3 Quotas

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The Political  - Legal - Regulatory Environment .. . Chpt 6

Govt Influence on Trade . did October 3rd week also did Wed Nov 2nd Section SBB Rules and Regulations by Gov't that makes global business difficult Video screen capture of the Zoom session discussing trade restrictions and trade barriers

make comments on the video 3 specific examples - raisins from Turkey - jam to Hong Kong - margarine / Walmart did Wed Oct 8th class SCC did Wed Oct 9th class SAA

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.. Government  and the CBSA Canada Border Services Agency .. Chpt 6  p 222 - 223

Dumping and C.B.S.A. Canada Border Services Agency not in the textbook .cbsa-asfc.gc.ca make comments on the video dumping example  explained by students (used as an examnple of students contributing to make content for the course lectures did Wed Sept 14th Class SAA did Wed Oct 8th class SCC did Wed Oct 9th class SAA

Anti dumping actions see Chpt 6 p 222 - 223 . Canada Border Services Agents in action keeping us safe - humour from This Hour has 22 minutes

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Geographic Environment, Weather Extremes Climate Change NOTE: There is no chapter in the course textbook on the Geographic Environment, nor any discussion of weather extremes.  ...so, Richardson added it .. Climate and Topography

Physical Geographic  Environment and Weather Extremes not in the textbook .http://www.witiger.com/internationalbusiness/geographicenvironment.htm T.R. interviewed on BNN did Oct Hurricanes contingency planning "tyranny of quarterly earnings" Are weather extremes getting worse? Wed Nov 9  Section SAA, Wed Nov 9 Section  SBB Fri  Nov 4  Section SDD .

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2022 Nov 8 - Nov 11 WEEK 10

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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Geographic Environment Climate effect on population living patterns

Pic from Associated Press, as quoted in a story in indiatoday.in https://www.indiatoday.in/ science/story/cananda- atmospheric-river-storm- climate-change-floods- mudslides-british-columbia- 1879479-2021-11-22   In November of 2021 a number of well known newspapers around the world began their story of the flooding in B.C. with words similar to "As climate change intensifies, extreme events are becoming more frequent and more damaging. Canada is ...". It is suggested (WTGR) that a different way of seeing this problem is not to look at climate change, but rather to look at human population change - more specifically the change in "where" humans are moving to work, and life. Wed Nov 2 Section SAA "I (WTGR) am  not a climatologist, but I wonder if the problem is not a suspected increase in climate "events", but rather a problem of millions of people around the world moving from rural areas, to large cities, as "economic refugees", not climate refugees - resulting in a large increase in the number of people being effected by a flood, hurricane, earthquake etc."  An earthquake in a rural farming area may effect dozens of people; an earthquake in a large city of many apartment buildings, could effect  thousands of people.  WTGR Nov 2021

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Geographic Environment Weather effecting  food production

Physical Geographic  Environment and Weather Extremes not in the textbook . 5 min 46 sec students in class (Seneca, MRK460 2011), group by group, giving examples of how businesses are effected by different types of weather watch this video about global food problems and make comments for October 3rd week .. 2 min 15 sec [great graphics] (turn volume higher) did Fri  July 15  Section DD  example of course material produced by former students in MRK460 in 2019 - it is a short video but packed with great info Weather Extremes effect on the food system - globalization of grain markets from students in MRK460 Jan-Apr 2019 .

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2022 Nov 21 - Nov 25   WEEK 11

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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Geographic Environment Weather problems for business Weather effecting food production

Physical Geographic  Environment and Weather Extremes . Severe heat in Western Canada June 2021 4th week of June 2021 46.6C, 115 F in town of Lytton, B.C. Several news agencies reported several people dead.   ..theweathernetwork.com...-western-canada-heat .

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Geographic Environment Where people live How people vote   Canada, Election 2021   sources https://en.wikipedia.org/wiki/2021_ Canadian_federal_election #/media/File:Canada_Election_ 2021_Results_Map.svg https://toronto.citynews.ca /2019/10/21/toronto-gta- federal-election-results/  wikipedia.org/wiki/ Population_of_Canadian _federal_ridings

.. 2021 results showing the numberical size of the urban ridings compared to the rural ridings Is politics a "where" thing or a "who" thing  or a combination       .. 2019 results .. 2021 results showing the GTA Greater Toronto Area .......

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Geographic Environment Where people live North America Europe Maps     not in the textbook . partly a consequence of the  "Geographic Environment",  partly a result of the  "Cultural Environment"  list of all..countries_of_the _world.htm

.. introduced map of  Canada - USA 4 min 52 sec  youtu.be/WJeM6DUkqaY make comments on the video map - differences above the 49th, above the 60th Wed Nov 9  Section SAA, Wed Nov 9 Section  SBB Fri  Nov 4 18, Nov 23 Section SDD ...... Canada map population density Looking at Canada on a map of North America is misleading without representing WHERE within the boundaries of Canada do most citizens live. Wed Nov 9  Section SAA, Wed Nov 9 Section  SBB Fri  Nov 4  Section SDD ... North America vs. Europe same total population, but country sizes and land area much different South America "older" but more poor North America vs. Europe video uploaded Oct 6th 11pm youtu.be/s6Fgve2H6GI make comments on the video Wed Nov 9  Section SCC, Wed Nov 2 Section  SBB Fri  Nov 4, 23rd  Section SDD ..... ... ...

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Europe at war   not in the textbook .

... Ukraine  2022 Feb - March ...

Geographic Environment Where people live Europe Maps Europe 2022 Russia - Ukraine   not in the textbook .

. Europe population map graphic for background to general discussion about Global Marketing ....... Europe, at night Wed Nov 9  Section SAA, Wed Nov 9 Section  SBB Fri  Nov 4  Section SDD You need to know where ppl live in the countries of your "target market" - it is the "P" in Place.   ... ...

Geographic Environment Population density ASIA         not in the textbook . partly a consequence of the  "Geographic Environment",  partly a result of the  "Cultural Environment"

....... China map population density When you look at a map of China the geographic area seems large, and a population of 1.4 B does not seem impossible - but when you look at WHERE most people live in the PRC, the concentration appears to be more of a challenge. ... why is this interesting? The Google world map shows the political boundaries of countries but does not represent where people actually live China map population density -  Wed Nov 9  Section SAA, Wed Nov 9 Section  SBB Fri  Nov 4  Section SDD . source youtube.com/watch?v=ISHHe1Hu6d4 South China Sea showing  the overlapping boundaries which are a continued source of conflict and threats. Wed Nov 9  Section SAA, Wed Nov 9 Section  SBB Fri  Nov 4  Section SDD ......

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Geographic Environment Population density  AFRICA     not in the textbook . partly a consequence of the  "Geographic Environment",  partly a result of the  "Cultural Environment"

.......... Africa map relative size to other countries China's investment inAfrica       ... Africa map, at night         ...

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Geographic Environment Global Maps .  not in the textbook . World Maps Wed July 13 Section SCC,  Wed July 13 Section SBB Fri  July 15  Section SDD Fri  July 15  Section SAA partly a consequence of the "Geographic Environment",  partly a result of the  "Cultural Environment"  list of all..countries_of_the _world.htm

..... global population World population map video uploaded Oct 6th 11pm youtu.be/7orOch446dw make comments on the video graphic for background to general discussion about Global Marketing did Nov 15th, class SCC did Nov 9 16th , Nov 23rd Section SAA, did Wed Nov 9 Section  SBB did Fri   Oct 11, Nov 18 ,  class SDD .. 2017 2020 countries over 200 million The USA is the ONLY  "top 5" country with a reasonable GDP per capita Global population trends Tue Nov 15th Wed Nov 9, 16th  Section SAA, Wed Nov 16th  SBB Fri  Nov 18th SDD .. GDP per capita for top 20 countries  youtube.com/watch?v=xAYvPLEDnOM USA # 1       $69,000 Canada # 5  $54,000  Tue Nov 15th Section SCC Wed Nov 6th  Section SAA, Wed Nov 16th Section  SBB Fri  Nov 18th Section SDD China $23,000 India  $10,000

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Chpt 7    FD I Foreign Direct Investment

FDI Concepts Tue Nov 15th did Wed Nov 23rd  Section SAA, Wed Nov 16th Section  SBB Fri  Nov 18th  Section SDD   FDI in Canada . FDI and Sovereignty Issues Tue Nov 15th Wed Nov 16th  Section SAA, Wed Nov 16th Section  SBB Fri  Nov 18th  Section SDD FDI  Country Evaluation and Selection - choosing mktg  production sites, - weighing variables Indicators of economic supremacy Tue Nov 15th Wed Nov 23rd  Section SAA, Wed Nov 16th Section  SBB Fri  Nov 18th  Section SDD Countries that o make planes, plane parts o make cell phones, phone parts o make cars, car parts (make = assemble) . ,d

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Chpt 8 Multinational Market Regions and Market Groups LO6

European Union p. 280 - 281 text Andean Pact Mercosur BRIC Caricom TPP Trans Pacific Partnership ASEAN APEC OECDwww.oecd.org OECD is a great source of trade  stats for doing Int'l Mktg Research Tue Nov 15th Section SCC Wed Nov 23rd  Section SAA, Wed Nov 16th Section  SBB Fri    Section SDD . ,d

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https://youtu.be/_neK0xgrTeg screen capture summary of Week 8 and Week 9 + some material from Week 1 - Week 7
Emphasis is on what you need to read, and know, and include in your annual report
11 min 10 sec
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2022 Nov 28 - Dec 2  WEEK 12

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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Chpt 8, Chpt 6   Regional Economic Expansion

WTO  World Trade Organization Tue Nov 22th Section SCC Wed Nov 23rd Section SAA, Wed Nov 23rd Section  SBB Fri  Nov 26h  Section SDD all sections should read this WTGR  2008 interview on CBC about WTO

WTGR interview on CBC about the WTO 5 min 21 sec, Tue Nov 22th Section SCC Wed Nov 24th  Section SAA, Wed Nov 24th Section  SBB Fri  Nov 26h  Section SDD all sections should watch this, and make comments

 

Chpt 9 4X

Foreign Exchange Market also referred to as ForEx or 4X for Tue Nov 29th  Section SCC for Wed Nov 30th  Section SAA, Wed Nov 23rd Section  SBB Fri Nov 26h  Section SDD......and try to incorporate some of it into your company report 4X topics Currency Conversion p. 319 Spot Exchange Rates p. 318 Forward Exchange Rates p. 319 Currency Swaps p. 321

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Chpt 9 4X

added in 2022 July 26 https://youtu.be/zwEaikLu7eM 4 min 9 sec Tue Nov 22th Section SCC Wed Nov 24th  Section SAA, Wed Nov 24th Section  SBB Fri  Nov 26h  Section SDD

Genesis T.J. produced this informative video in July 2022 to explain the signifcance of the Euro reaching equal value with the Euro. Basically, the value of the U.S. dollar has declined in the past few years to the point where 1 Euro is worth 1 Dollar. A weaker dollar will help U.S. companies export - but it will make it more expensive for U.S. companies importing materials and supplies to manufacture "Made in America" things.

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Chpt 9 4X

Canada's largest trading partner is the USA Lower U.S. dollar will make it easier for Canadians to import U.S. smartphones, clothing, cars and autoparts and make it less expensive to travel to the U.S. Lower US dollar will make it more expensive for the Americans to import Canadian agricultural products, food, alcohol and make it more expensive for American tourists to visit Canada.

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Chpt 10     World Bank versus the IMF

d AVP Alien versus Predator

World Bank versus the IMF Tue Nov 22th Section SCC Wed Nov 24th  Section SAA, Wed Nov 24th Section  SBB Fri  Nov 26h  Section SDD all sections should read this International Monetary Fund   IMF / Moral Hazard Tue Nov 22th Section SCC Wed Nov 24th  Section SAA, Wed Nov 24th Section  SBB Fri  Nov 26h  Section SDD watch and make comments

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Chpt 11

Firm as a value chain The Role of Strategy Experience Curve Economies of scale Leveraging Core Competencies Pressures -for cost reductions -local responsiveness International Strategy Multidomestic strategy Global Strategy Transnational Strategy

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Chpt 12     Collaborative  Relationships    watch the YouTube Video  3 min 58 sec all sections should watch this, and make comments  THIS IS ONE OF THE MOST IMPORTANT VIDEOS IN THE COURSE

CollaborativeRelationships for Tue Nov 29th Section SCC for Wed Nov 30th  Section SAA, Wed Nov 24th Section  SBB Fri  Nov 26h  Section SDD Indirect Exporting  Co-op or Piggyback Exporting  Direct Exporting  Licensing Licensing Technology Franchising Contract Manufacturing Management Contracts Turnkey Operations Joint Venture Co-op Joint Venture Equity Joint Venture

Alliances Strategic Alliances Equity Alliances Wholly Owned Subsidiaries  Acquisitions Greenfield Operations Consortiums

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2022 Dec 5 - Dec  9  WEEK 13

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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Chpt 12   Countertrade

Countertrade all sections should read this Tue Nov 22th Section SCC Wed Nov 24th  Section SAA, Wed Nov 24th Section  SBB Fri  Nov 26h  Section SDD

- Coke/Pepsi.Russia     details...redkalinka.com... all sections should read this - Cuba-Canada cigars Trading Companies - keiretsu - sogoshosha

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Chpt 12   Choice of Entry Modes

"Choice of Entry Modes" Tue Nov 22th Section SCC Wed Nov 24th  Section SAA, Wed Nov 24th Section  SBB Fri  Nov 26h  Section SDD Ways to enter foreign markets - the main categories exporting direct to customer through agents through trading house (Korea, Japan) importing direct from source through broker through trading house (Korea, Japan) foreign manufacturing wholly owned subsidiary joint venture alliances contract manufacturing franchising food service licensing branded clothing

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Chpt 12   Trade Missions

Trade Missions - relates to Trade Associations not in the textbook . Government of Canada About Canada Trade Missions  https://www.international.gc.ca/trade-c.....missions Tue Nov 22th Section SCC Wed Nov 24th  Section SAA, Wed Nov 24th Section  SBB Fri  Nov 26h  Section SDD "Led by the Minister of International Trade or other senior government officials, Canada Trade Missions provide access to resources from Canada’s export agencies, and present unique opportunities and benefits to participants. These benefits include:"

- access to economic and government decision-makers - on-the-ground support from the Trade Commissioner Service (TCS) network and export agencies, including Export Development Canada and the Canadian Commercial Corporation - unparalleled networking opportunities with the local business community - business-to-business meetings with potential partners - foreign market intelligence and troubleshooting - opportunities to create export partnerships.

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Chpt 13   Disadvantages of Exporting Pitfalls of Exporting

Potential Disadvantages of Exporting (Pitfalls of Exporting) Tue Nov 22th Section SCC Wed Nov 24th  Section SAA, Wed Nov 24th Section  SBB Fri  Nov 26h  Section SDD Why would you discuss Disadvantages of Exporting in a course which spends most of the time discussing how to export? Answer: because the course (MRK460, MGSC44, IBM600) is not, strictly speaking, "how to export". Sometimes managers need to make decisions about whether to pursue a new situation, or not: what we call a GO - NO GO decision. For the purposes of saving money and running the company efficiently, sometimes it is better to NOT GO - that is to say NOT export because the cost might be too high, or you may be consuming resources you don't have - it might be better to concentrate on making money on your "regular" business. Deciding NOT to export doesn't mean your company is not involved in international business  you can still be involved in importing, directly, or indirectly  and therefore international business circumstances (currency fluctuations, political risk etc.) will still effect you  you may be manufacturing a device that depends on a supplier being able to manufacture a sub-component in a global region that becomes risky the sub-component could be identified by a foreign government as a target for tariffs which may effect your production cost

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Chpt 13

"Ramping Up", Go / No Go

"Ramping Up" ...a popular slang expression in international business ... a metaphor that comes from putting a ramp up to a ship, or the back end of a cargo plane, and moving goods onboard. The concept is that you are getting ready to do something by putting the ramp up.. h

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The Political  - Legal - Regulatory Environment Export Finance . Chpt 6 Chpt 13 p 476 - 477

Export Financing CdnGovt  Tue Nov 22th Section SCC Wed Nov 24th  Section SAA, Wed Nov 24th Section  SBB Fri  Nov 26h  Section SDD .  https://www.international.gc.ca/funding... link works July 2022 knowing about government programs like this can help you get a job - DFAIT Dept. of Foreign Affairs from 2015 / Trudeau onward named Global Affairs Canada . - CIDA - EDC, - CCC - PEMDs

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Chpt 13 Disadvantages of Exporting   LCs Letters of Credit

Letters of Credit witiger.com/internationalbusiness/LCs.htm     The subject of LCs is not normally something you would teach in a general overview course on Global Marketing and Business  - but for some people who are interested in actually becoming involved in exporting and importing, LCs are a necessary thing which you must understand.. Common Problems with Letters of Credit One of the things that is important for students of management to understand about business and international business is that the "real world" very seldom operates as precisely as the theory in the classroom. In the real world, there are often problems with "satisfying" the requirements of an LC on the side of the sender (seller), and the receiver (buyer). If an LC is irrevocable (meaning the credit cannot be amended or canceled without the agreement of all parties) then the buyer may have a big problem if something develops that they cannot fix - because the 3rd party will be obliged to pass the money to the seller once the goods are landed.

"Letters of Credit are guarantees of payment to help you make purchases or transact business with companies with whom you have limited trading experience or credit history." wachovia.com

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Chpt 14

Brands in int'l markets fo Country Image  Effects on Branding

In this article, Prof. Richardson is discussing the challenges of developing a "Canadian Brand" for the clothing industry. In addressing this formidable challenge, Richardson explains that the ability to do this depends on how we can deal with the influences of the   o  competitive environment   o  social / cultural environment   o  technological environment   o  political / legal / regulatory environment   o  economic environment   o  geographic environment Richardson explains that these environments make it difficult for Canada to consider having a global brand for clothing similar to the Italians or French, instead it is recommended that we "embrace" the extreme weather challenges of our geographic environment and "brand" Canadian clothing as being the most robust and strong for cold weather.

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Chpt 15   Outsourcing and Offshoring

Outsourcing and Offshoring   Offshoring to India, China Offhshoring moving to Mexico because of old NAFTA and now the CUSMA --------------------

explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition

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2010 TV series about "Mid America Novelties"  https://www.youtube.com/show/SC9dZLRA2qJ JguL2nq2wMm9A?season=1&sbp=CgEx link works Apr 2022

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Chpt 15   Supply  Chain  Management

witiger.com/internationalbusiness/SupplyChainManagement.htm The Key point to understanding the importance of the Supply Chain is to consider how the Supply Chain is effected by the Political / Legal / Regulatory Environment ie. tariffs, import restrictions Geographic Environment ie. topographical barriers, waterways, air travel Economic Environment ie. currency exchange rate considerations Technological Environment ie. shipping technology, packaging, document processing .. Competitive Environment and to some extent the Social / Cultural Environment .

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Chpt 15     Supply  Chain  Management and the 4P's

It is also important for students to understand that the things which effect the Supply Chain also have a consequence for the 4P's   Product the features, colours, shape and texture of the product will depend on your source of supply for the materials Price your price will depend on the competitive cost of the materials, and the distance you have to transport those materials to the production facility that makes your product Promotion promotion is developed in part based on the product and price so various promotion "things" are reflected by where the parts are supplied from eg. quality leather from Italy eg. fine wine from the ...... region Place the place at which a company assembles their product, or vends a product is often dependent on the distance from the source of supply since decreasing the distance will decrease the cost and allow the price to be more competitive this also has to be done in co-operation with the "place" considerations for the customers' location

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Why 99.9% is not enough !

Outsourcing and Offshoring why 99.9 accuracy is not enough when you manufacture a large number of devices 99.9 means 1 in 1,000 is faulty if you increase the number manufactured, you increase the number of faulty products 99.9 means 10 in 10,000 or 100 in 100,000 many electronic devices and their component parts are made by the millions Various sources say iPhone production averages about 200 million in the past 4 years if you say that Quality Control is aiming for 99.9%, then when it is applied to 200 million, the potential number of devices with errors or problems is... see below   99.9 accuracy equals 1 in a 1,000 or 10 in 10,000 or 100 in 100,000 or 1,000 in 1 million or 10,000 in 10 million or 100,000 in 100 million or 200,000 in 200 million did Nov 29 Section SCC did Nov 30 Section SAA 99.9 means 1,000 in 1 million Foxconn in China can regularly produce 500,000 iPhones a day - that means, mathematically they have, potentially, a risk of producing 500 faulty devices each day 500 per day x 365 days = 182,500 - which appears to be a very high number for potentially unhappy customers. Samsung regularly sells over 400 million phones a year - that is 400,000 faulty phone 400,000 is an enourmous potential for "ticked off" customers.) source https://www.knowyourmobile.com/news/how-many-iphones- does-apple-make-a-day/

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Chpt 15   Supply  Chain  Management and TQM	Product Quality TQM Total Quality Management     .     .	5 min 17 sec     uploaded 2016 done by former students Vincent Chiu and Kevin Tu,

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Chpt 15     Supply  Chain  Management and J.I.T.	Prof. Richardson interviewed on CTV about car recalls re: Product Quality Just In Time (J.I.T.) .   Drones / UAVs Drones are potentially a part of JIT .	made/uploaded Dec 2nd 2020 WTGR discussing JIT in the auto parts industry   A student talking about how his father uses JIT in his business

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Chpt 16     H.R. Human Resources

Global Human Resource Management Strategies for International Expansion HR staffing policies f Managing diverse workforce  o Ethnocentrism  o Polycentrism  o Regiocentrism  o Geocentrism . HR - wage rate comparisons .d discussed Russell Peters video in the context of "accents"  youtube.com/watch?v=z4KhEj0ai5E ..

Prof. Chris Bovaird Attracting good employees  is a competitive advantage "The one single key diffferentiator for corporations over the next generation or two will be the ability to attract and retain clever innovative flexible willing intelligent people...people will be the outstanding resource which will make the West succeed versus cheaper manufacturing of things for the foreseeable future." Quote from Prof. Chris Bovaird  utsc.utoronto.ca/mgmt/chris-bovaird

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Chpt 17   Trends

Trends effecting int'l marketing  - online business - social media - multi-culturalism - tribal consumers

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Last Class

sulibreezy 2012 Hate School/Love Education . (UTM) 2014 response Using the Internet for distribution benefits and limitations

uploaded 2021 March 17th (same applies to Aug 2021) explaining the "Big Huge Final Project" .

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2 min 18 sec 20 min  uploaded 2022 March 16th

Video for you to leave questions, or comments about the final group project Video was created April 2021 but can apply to early Jan, Feb, March 2022 Prof. will answer all questions as they come in, in Jan, Feb March 2022

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1 min 9 sec

comments, questions about the final video, Aug 2021, which accompanies the final project - think of it as the replacement for your "presentation to the class".

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2 min 36 sec

comments about the whole course, what can we improve, what is working well, what needs to be added.

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