"10 fingers"
of business and marketing
did Jan

Consumerism
 

Chpt 1

Factors of Production p. 5
- natural resources
- labour
- capital ($$)
- entrepreneurs
did Sept 18 Mon Section
Economic Environment

- macroeconomics
- microeconomics

Economic Systems around the world
----------------------------
Business and governmentp. 9
.
Gov't in Business
o crown corporations
did Sept 18 Mon Section
o gov't influence
did Sept 11 Mon Section
did Sept 13 Wed class

Selling to government
did Sept 11 Mon Section
did Sept 13 Wed class

Government taxation
did Sept 18 Mon class
Government Expenditures\
Government Purchasing
        (fed gov procurement)
 www.tpsgc-pwgsc.gc.ca
/app-acq/index-eng.html
The Federal Government
Procurement Guide

Gov't Services
oIndustry Canada
o IRAP program
o Dept. of Foreign Affairs
Embassies and Consulates
did Sept 11 Mon Section
did Sept 13 Wed class

did Sept 19 Mon
-----------------------------------
Law of Supply-Demand p. 13
Supply and Demand
did Sept 18 Mon Section
Elastic Demand
Inelastic Demand
did Sept 18 Mon Section

.
---------------------------------------------
Competition Basics
Yahoo vs Google
did Sept 13 Wed class
did Sept 18 Mon class
Degrees of Competition
 o Perfect Competition
 o Monopolistic
 o Oligopoly
 o Monopoly
did Sept 11 Mon class
did Sept 13 Wed class

Chpt 2

. 
GDP, GNP
page 28 10th Ed. text
din
business cycles
recession

Employment
-frictional unemployment
-structural unemployment
-cyclical unemployment
-seasonal unemployment
.
inflation
CPI Consumer Price Index
 www23.statcan.gc.ca...

monetary policy
- money circulation
- interest rates
fiscal policy
d
- use of taxation
did Sept 18 Mon class

Political-Legal Environment
p. 33 10th Ed. text
Role of Government
did Sept 19 Mon
noted Sept 20 Wed class.

Outsourcing
did Sept 19 Mon class
did Sept 20 Wed class.
 

Chpt 3

Ethics
begun Sept 20 Wed class
did Sept 25 Mon class

Ethics effected by the 6 Environments - video

watch on your own
Whistleblowersp. 56
did Sept 25 Mon class
did Sept 27 Wed class.
Corporate Social Responsibility
page 51-52 10th Ed. text
did Sept 20 Wed class.
did Sept 25 Mon class
- Obstructionist Stance
- Defensive Stance
- Accommodative Stance
- Proactive Stance
p. 61 new text
.
Stakeholders
did Sept 20 Wed class.
did Sept 25 Mon class
page 52 10th Ed. text

did Sept 20 Wed class.
did Sept 25 Mon class
responsibility to stakeholders
page 52-57  10th Ed. text
did Sept 20 Wed class.
did Sept 25 Mon class
- employees p. 55
- customers
- investors / shareholders p. 57
- suppliers p. 57
- governments
- society /. neighbours

the environment p. 58-59
- pollution
did Sept 20 Wed class.
- rights of consumers
        www.consumer.ca
- consumerism
- unfair pricing
page 53 10th Ed. text

-Insider Trading
page 57 10th Ed. text
did Sept 20 Wed class.
did Sept 25 Mon class
.
Social Auditing
Sustainable Development

Developing New Products and Services
New Product Development Process
did Sept 25 Mon class
did Sept 27 Wed class
Idea Generation p. 78-79
Screening 
Idea Evaluation
Develop Product
Market Testing
Commercialization 
- ($5x100x200stores)

Entrepreneurship and Small Business
98% of all business is small business
did Sept 25 Mon class
did Sept 27 Wed class
. 
and Small Business
Self assessment tools online
 owww.bdc.ca
self-assessment quiz online
(do this online)
noted Sept 25 Mon class
noted Sept 27 Wed class
Assignment  (2017)
noted Sept 25 Mon class
noted Oct 2 Mon class
noted Sept 27 Wed class
Start-Up p. 85 new text
Buy an existing business
take over a family business
buying a franchise

Failures p. 87
Dot.com failures
did Sept 27 Wed class

Forms of Business Ownership
Forms of Business Ownership
PPT by Prof. Litt
d

o Sole Proprietorship
p. 88 textbook
did Sept 27 Wed class
did Oct 2 Mon class
o Partnerships
did Sept 27 Wed class
did Oct 2 Mon class
did Oct 4 Wed class
  oGeneral Partner
  oLimited Partner
  oLimited Liability
o Corporations
did Sept 27 Wed class
did Oct 2 Mon class
did Oct 4 Wed class
  o Public
  o Private
  o IPO

how to register a business
noted Sept 27 Wed class
noted Oct 2 Mon class
Franchising
did Oct 2 Mon class
did Oct 4 Wed class
Coattail effects
did Oct 2 Mon class
did Oct 4 Wed class
- 43% of all retail sales are through a Franchise

Timmies - "our" franchise
 macleans.ca/tag/tim-hortons/

Business Plans
did brieflyOct 4 Wed class
.
Co-operatives,
 

Sources of Information

. 

sources of info on noted Sept 27 Wed class did Oct 2 Mon class did Oct 4 Wed class - governments - associations did Oct 2 Mon class did Oct 4 Wed class . - corporate webpages 5 min 12 sec. did Oct 2 Mon class did Oct 4 Wed class

. 

ecommerce

Technological Environment

e-Commerce
 allecommercetopics.htm
noted Feb 10

Benefits and Limitations
of e-commerce
did Oct 11 Wed class
did Dec 18 Mon class
"Things to be convincing" selling online
did Oct 11 Wed class
did Nov 27 Mon class
- testimonials
- after sales service
(Cognitive Dissonance)
- social-cultural considerations
 
 

Chpt 5

Global marketing
int'l business SUMMARY
noted 
Summary of all int'l business
topics

Globalization
not on mid-term exam

4X - Foreign Exchange
not on mid-term exam
.
CollaborativeRelationships
di
 see the YouTube Video

m0
 o licensing
 o franchising
 o mgmnt contracts
 o turnkey ops
 o joint ventures
 o equity alliances
 o consortiums
.
Trade Protectionism
 o Tariffs
 o Subsidies

FDI concepts .
not on mid-term exam
..
o GATT / 
WTO World Trade Org.
o IMF
not on mid-term exam

o World Bank
nm
o NAFTA, EU
nom

 MID TERM CASE for 2017
r
-  -  -  -  -  -  -  -  -  -  -  -  -  -
Geographic Environment
d

Weather Extremes
  Global Warming

Sustainable business
Sustainable Development
d
 

Domain Names

. 

Part of registering to incorporate a company is picking a company name - which means thinking also about a "domain name" for the company website Domain Names  noted Sept 27 Wed class noted Nov 22 Wed class noted Oct 2 Mon class noted Nov 27 Mon class . This unit on Domain Names was mentioned in Wed class Nov 22 Mon class Nov 27 students were told to read through the material online, and look at the 5 videos because there would not be time to talk about this in c;lass . o marketing strategies fon o registering a domain non Video 1  intro Video 2 registration/hosting Video 3  TLDs Video 4  mktg strategies

.

Chpt 8

Management Leadership
Functions of Mgmnt

PDOC
noted Nov 22 Wed class
did Nov 28 Wed class
noted Nov 27 Mon class
 o Planning
 o Organizing
 o Leading(Directing)
 o Controlling
.
Mission Statement p. 235
did Nov 28 Wed class
Goals - Objectives
noted Nov 27 Mon class
did Dec 11 Mon class
did Dec 13 Wed class
did Nov 28 Wed class
  o Goals 
  o Objectives
  o Plans 
  o Strategies
  o Tactics
.
Measure Objectives Video

did Dec 13 Wed class
.
Contingency Planning

- explained example in class
- important to have details worked out in advance
did Nov 22 Wed class
did Nov 27 Mon class
did Nov 28 Wed class

Types of Planning p. 235
 o Strategic Planning
 o Contingency Planning
 o Tactical Planning
 o Operational Planning
.Management Skills
d
 o Technical Skills
 o HR Skills
 o Conceptual Skills
Leadership Styles p. 238-239
d

Employee Empowerment
d

Assignment 2 video
n
Analyzing the business
 

Chpt 9

Motivating
noted Nov 22 Wed class
noted Nov 27 Mon class
did Nov 28 Wed class
Leading Employees

told story of accounting student who wanted to be a cop
did Nov 27 Mon class
--------------------------------------
Marketing seasonal events and holidays

Hallowe'en

2 min 51 sec
YouTube Video
made in MRK106 class Oct 31
students commenting on considerations in marketing to young people at Hallowe'en 2016
. 
Motivation and Maslow's Hierarchy of Needs
also discussed in MRK106
. 

Chpt 10

Production Mgmnt
Operations Mgmnt
Facility Location
Facility Layout
d
Outsourcing
did Nov 28 Wed class
did Dec 18 Mon class

Why Market Penetration is
better than Market Development

video on advantages of
Market Penetration and how it is related to Outsourcing
p. 286
...
Six Sigma  Dilbert
ISO 9000
fo
 www.iso.org/iso/
iso_9000_essentials

Supply Chain Management
d
.
Push versus Pull
also discussed in MRK106
did Nov 28 Wed class
did Dec 18 Mon class

.
Process Mfg
d
o assembly process
o continuous process
o intermittent process
Materials Requirement Planning
J.I.T.
dion

Purchasing
Flexible Mfg
Lean Mfg
Mass Customization
CAD CAM CIM
TQM
Total Quality Management
discussed why 99.9% is not enough
did Dec 18 Mon class
.
Total Quality Management

(open in Internet Explorer)
d
WTGR on CTV News discussing recalls and quality management
. 
 

Money - Banking
.
M1, M2
deposits
CDIC deposit insurance
. 
Bank of Canada
Role of the central Bank of Canada
.
Banking Industry www.cba.ca
Insurance Industry  ibc.ca
Securities Industry
 www.securities-administrators.ca

Deposit institutions

o banks
o trust companies
o credit unions

non-deposit 
o insurance companies
o pension funds
o investment dealers

Bonds
di
Mutual Funds

stocks vs. mutual funds
. 

Chpt 15 Risk

. 
Financial Management
f
  o short-term forecast
  o cash flow forecast
  o long-term forecast

Budgets
di
  o operating budget
  o capital budget
  o cash budget

acquiring inventory
capital expenditures

Sources of funds
o debt financing
o equity financing 
      (selling shares)
o short-term financing
o long-term financing

obtaining financing
added Nov 23 - read this

Short Term Financing
dn
 o loans, secured, unsecured
did Dec 11 Mon class
did Dec 13 Wed class
 o line of credit\
did Dec 11 Mon class
did Dec 13 Wed class
 o factoring accounts receivable
did Dec 11 Mon class
did Dec 13 Wed class
 o commercial paper
 o credit cards

Long Term Financing
 o debt financing
did Dec 11 Mon class
did Dec 13 Wed class
 o bonds

did Dec 11 Mon class
did Dec 13 Wed class
 o equity financing
 o IPOs 
did Dec 11 Mon class
did Dec 13 Wed class
 o stocks
did Dec 11 Mon class
did Dec 13 Wed class
 o LBO 
did Dec 11 Mon class
 o VCs, venture capitalists
did Dec 11 Mon class
did Dec 13 Wed class
.

why a ocmpany does an IPO - selling stock
did Dec 11 Mon class
did Dec 13 Wed class
watch on your own
.
Risk Management
din

 o Speculative Risk
 o Pure Risk

non

watch on your own
.
What does it mean when you have to analyze something
- watch this video for tips

r

product orientation 
sales orientation 
marketing orientation

----------------- 
Why the saving of time is an integral part of business and marketing
did Dec 20 Wed class

43 secs
did Dec 20 Wed class

------------------ 
Viral Marketing
read completely
d

Case for April 2016
. 
Case for December 2016
-----------------------------------
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