Grading Information

MGTC50  Building Internet Commerce Ventures A 3rd year undergraduate course in the  Division of Management,  University of Toronto at Scarborough

The grading for this course is based on the premise that the participants, upon completion of the course, will be able to execute all the steps necessary to conceptualize, create, and load online an e-business web site. The emphasis is on the business aspects, not the technical aspects. Students will be expected to create a working web site, though they will not be necessarily responsible for having done the operational details of the payment systems.

15% Test, Oct, in class
25% Test 2, Nov, in class
10% Class participation/contributions (depends on the class size)
50% Final Project

10% pre-report, Business Plan (October) - related to the Final Project

10%  contact with the client / target company

15% development of the web page

hosting solutions

domain name registration  process

web page appearance and functionality

images, text, sound, links, navigation, spelling !

15% marketing report

market research

product development process

CRM customer relationship management

promotional mix

mass selling - including a breakdown into advertising and publicity

sales promotion

personal selling