Term Group Project

MGTC50

Building Internet Commerce Ventures
A 3rd year undergraduate course in the
Division of Management,
University of Toronto at Scarborough

For the section(s) taught by Tim Richardson Monday evenings, 19:00 (7:00 pm) - 21:00 (9:00 pm)

The grading for this course is based on the premise that the participants, upon completion of the course, will be able to execute all the steps necessary to conceptualize, create, and load online an e-business web site. The emphasis is on the business aspects, not the technical aspects. Students will be expected to create a working web site, though they will not be necessarily responsible for having done the operational details of the payment systems.

50% Final Project

10% pre-report, Business Plan (October 15) - related to the Final Project

Submit a report on paper that contains

names of the team members

names of companies that you are investigating

identify activities which you have undertaken to research and contact target companies

explain the process of how you went from considering several companies, to picking one company that best fit the criteria

identify online and offline resources you have accessed, or might access

explain how you are going to make a web page with your findings

who is going to make the page

where are you going to host it

what are some of the things you need to know, or do, which you do not know, or haven't done as of Oct 15

Objectives:

The purpose of this Term Group Project is to investigate a "real" company that wants to further develop their e-business circumstances, and go through a process of working with them to make suggestions (some which may be acted on, some which may be just written about) as to how they can use e-business to beter achieve their marketing goals.

What you must do:

Investigate several companies to see which fits the criteria.

10% contact with the client / target company

Criteria for selecting a company
it must be interested in e-business without any exceptional effort on your part
there must be a person in the company who will agree to have contact with you in person, and by phone and email several times
you must be able to obtain information on their corporate goals and objectives

15% development of the web page

hosting solutions

domain name registration process

web page appearance and functionality

images, text, sound, links, navigation, spelling !

15% marketing report

market research

product development process

CRM customer relationship management

promotional mix

mass selling - including a breakdown into advertising and publicity

sales promotion

personal selling

what are the trends that make this a good company to be involved with in the next 3 years