Competitor Intelligence
presuming you thoroughly read
 witiger.com/ecommerce/competitorintelligence.htm
- you can pick a company in the GTA (which means you probably can talk to someone there)
- or you can do a company outside the GTA or outside Canada

What you do
Briefly describe the business sector within which this enterprise operates (meaning, auto, real estate, tourism)
What  Types of competition does this enterprise face
Using the basics types of Competition, described here Who is the Competition
Can you infer, directly or indirectly, that competitor intelliegence is not important, important or very important in how this enterprise achieves its Measurable Objectives
What are the sources of competitor intelligence that the enterprise may directly, or indirectly use

Can you recommend or comment on how they use competitor intelligence.
What future products or services do you think they might market which might require competitor intelligence
From what you have learned so far, what might they do to protect their corporate information from being known by competitors

Type this up in a short report with appropriate images, charts, references etc. and
hand in at the beginning of class Oct 16

This is worth 15 percent
- don't ask me how many pages..it depends,... 20 is too much, 3 is probably too short

"volume" is not important, rather... try to use your imagination and UTM brain to conjecture all the possible sources of competitor intel - great spies have great imaginations..
 http://www.forbes.com/sites/crossingborders/2012/09/30/why-the-best-spies-in-mossad-and-the-cia-are-women/

Sources of Competitor Intelligence
"crowd sourced" from the MGTC41 class  - just to prove that many of the topics
we discuss in business and marketing are things that students can naturally understand and know on their own
with some structured discussion to reflect on what makes sense.

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Group A Part A Group A Part B		Group B		Group C		Group D

 
 

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