TCS 301 E-commerce for tourism

DRAFT

.. - in process of re-doing - last updated Oct 5 2012
this course may be taught again Sept-Dec 2013

SENECA COLLEGE E-Commerce for Tourism

TCS 301
Tourism is one of the worlds most highly automated industries and one of the first industries to use web based marketing.

In this course we will study the many ways travel and tourism uses the latest technologies, many of which are internet based, to be competitive in a global market.

former course text: Current Issues in Marketing in the Information Age, 2nd Ed. ISBN 0176439668
ASSIGNMENT and GRADING BREAKDOWNhow to earn Class Participation Marks.

As Taught by Prof. Tim Richardson

last updated 2012 Oct 5

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Jan 2013	Feb	March	March / April
Tourism Glossary ---------------------------------------- INTRODUCTION to TCS301 --------------------------------------- 4P's o Product o Price o Promotion o Place background you need to know The 6 Environments effecting EC o Economic Environment o Competitive Environment o Political Environment o Social/Cultural Environment o TechnologicalEnvironment o GeographicEnvironment background you need to know -------------------------------------- What is - eCommerce/ eBusiness E-C Failures dotcomfailures.htm -------------------------------------- 4 opportunities -------------------------------------- Benefits and Limitations o Technical limitations o Non-technical limitations benefits-limitations.htm --------------------------------------- Effective use of online testimonials in marketing tours, events and attractions ---------------------------------------	OTAs Online Travel Agencies o iTravel2000.com o expedia.ca o flightcentre.ca o mertibiz.ca o redtag.ca o sunwing.ca o travelocity.ca o flightnetwork.com o hotwire.com ------------------------------------ Destinations and Accommodation o tripadvisor.com o booking.com o hotels.com o tripadvisor.ca ------------------------------------ Airlines o aircanada.ca o westjet.ca o airtransat.com o flyporter.com ------------------------------------ Loyalty programs LoyaltyOne/airmiles guest speaker Prof. Ed Bennington ------------------------------------- M-commerce intro access to web content w mobile devices - notebooks and netbooks - tablets - smart phones - mobile apps M-commerce and GPS	ISP Hosting solutions --------------------------------------- Domain Name issues o Registration o Marketing Issue o Scams o Phishing ------------------------------------- using Search Engines effectively Search Engine Issues SEO - Search Engine Optimization o Video 2009 Part 1 o Video 2009 Part 2 -- o Video 2012-Part 1 o Video 2012-Part 2 -------------------------------------- website analytics Google analytics "above the fold" -------------------------------------- SMO - Social Media Optimization - generating engaging content o YouTube o Facebook o Twitter o Foursquare o flickr o Linkedin article 1 article 2 -------------------------------------- Things to be Convincing About© -------------------------------------- online payment issues PCI Security compliance	Security o Scams o Identity Theft - includes multiple videos created by students o Social Engineering o biometrics third party risks and outsourcing --------------------------------------- Business Models how enterprises are making money online in travel and tourism o web catalog Model o brokers and portals o provider based o user pay based o co-creation model ------------------------------------ Online Branding Strategic building up of brands on the Internet -------------------------------------- e-Payment Systems --------------------------------------- Online Communities o Web Cams + Google Street View ---------------------------------------- Legal Issues Privacy Issues o Privacy Violations -------------------------------------- Cultural Considerations Marketing to Different Cultures -------------------------------------- Pricing Objectives --------------------------------------
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topics that could be worked in
trends in tourism information technology and web-based applications and content
How to Manage your Reputation Online through using and monitoring social media

Read The Newspaper
Part 1 Read The Newspaper
Part 2
getting rich on the stock market Read The Newspaper
Part 3
learn an
Industry Sector Read The Newspaper
Part 4
Business magazines
are important Earning
Class
Participation
Marks
- basics Class
Participation
- how you earn the highest marks Class
Participation
- how they are calculated
- the numbers

..

Group Work
- what the Report should look like
- binding, pages, table of contents Group Work / Reports Part 2
The importance of using "Mature Language" in your writing Group Work / Reports Part 3
important considerations Group Work / Reports Part 4
Coordinating the submission
Communication w group members

.mmm

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Here is a funny little Dilbert cartoon which I thought my Tourism students would appreciate
Click on the pic to see the large version
WTGR

.

Prof. Richardson with the 1st year students, taken at the end of the final class of the 2 week Special Lecture Series at
Daewon University College,
Korea
2010
Nov
11-28

Student Sites May-Aug 2008 www.witiger.com/senecacollege/TCS301/TCS301studentsites2008summer.htm
Student Sites Jan-Apr 2008 www.witiger.com/senecacollege/TCS301/TCS301studentsites2008.htm
Student Sites 2007 www.witiger.com/senecacollege/TCS301/TCS301studentsites2007.htm
Student Sites 2006 http://www.witiger.com/senecacollege/MRK410/410students2006summer.htm

resources , other online course curriculum of e-commerce tourism courses

Mahidol University, Thailand, ICTM 370 Technology for Tourism Industry           http://www.muic.mahidol.ac.th/eng/wp-content/courses/syllabi/ICTM370.pdf
Oreon State University, FOR 374: Tourism Information Technology Syllabus     http://www.osucascades.edu/sites/default/files/documents/FOR374.pdf
Mae Fah Luang University, Thailand, Electronic Commerce for Tourism Business              http://itschool.mfu.ac.th/~tawipas/e_commerce/coursesyllabus_e_commerce.pdf

Humber - no specific courses on e-commerce or e-business re: tourism http://www.humber.ca/program-2012/bachelor-commerce-hospitality-and-tourism-management

Centennial - no specific courses on e-commerce or e-business re: tourism http://www.centennialcollege.ca/Programs/ProgramOverview.aspx?Program=1824

Centennial does have a course on using Sabre http://www.centennialcollege.ca/Programs/CourseDetail.aspx?Program=1824&CourseCode=TRAV-215

Sheridan no specific courses on e-commerce or e-business re: tourism http://www.sheridancollege.ca/Programs%20and%20Courses/Full-Time%20Programs/Programs%20A-Z%20Index/Tourism%20and%20Travel.aspx

George Brown - no specific courses on e-commerce or e-business re: tourism www.georgebrown.ca/hospitality/ http://gbcapps.georgebrown.ca/co/gbc/programs/H110.html

George Brown does have a course titled LAW2014 - LIABILITY, RISK MANAGEMENT AND GUEST SECURITY http://gbcapps.georgebrown.ca/co/gbc/hospitality-and-tourism/hospitality-and-tourism-managem/courses/LAW/2014/law2014---h110.html

image from http://www.webseoanalytics.com/blog/basic-social-media-practices-for-travel-and-tourism-industry/

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Group Work - what the Report should look like - binding, pages, table of contents		Group Work / Reports Part 2 The importance of using "Mature Language" in your writing		Group Work / Reports Part 3 important considerations		Group Work / Reports Part 4 Coordinating the submission Communication w group members