MRK 713

For the section(s) taught by Prof. W. Tim G. Richardson

Jan	Jan / Feb	Feb/March	March
an explanation of the 4P's 2 min 19 sec Marketing Mix - 4P' Jan 9th o product o price o promotion o place Marketing Basics - 6Esdid Jan 9 4 P's - 6 E's VIDEO 10 min 44 sec ( view thoroughly) ------------------------------ "10 fingers" of business and marketing 2 min 41 sec noted  Jan 9 ------------------------------ Promotional Mix did Jan 9 powerpoint Promotional Mix o Personal Selling o Mass Selling   - Advertising    - Publicity     - Viral Marketing o Sales Promotion   where does SEO/SMO belong in the traditional promotional mix?? discussed Jan 9 ----- 2 min 43 sec showed  why the saving of time is an integral part of business and marketing ------ SEO/SMO Trends we'll discuss trends in every class based on topics in the news 2017 SEO trends - based on 4Ps and 6Es for Jan 16 Forbes  forbes.com/sites/top-7-seo -trends-that-will-dominate-2016 A.M.A.  ama.org...seo-rules-2016 Six SEO Rules for 2016 article on the AMA site searchenginewatch.com searchenginewatch.com.. will-2015s-seo-best-practices -carry-over-into-2016 --------------------------------------- Product Orientation Sales Orientation Marketing Orientation related to Inbound Mktg 3 Orientations Video - Version 2012 2 min 39 sec n Push versus Pull understanding this relates to Inbound Marketing and the use of SoMe  4 min 58 sec watch video on your own ------------------------------ Google algorithm  google.ca/insidesearch /howsearchworks/ algorithms.html noted Jan 23 ------------------------------ Self-Googling - how to decrease impact of negative content noted Jan 23 Self-Googling your noted Jan 23 name cell phone home address	Search Engines Issues - non SEO topics (for reference) did some Jan 23rd -------------------------------------- Search Engines (SEO) improve your ranking r Dev Basu CEO / Founder poweredbysearch.com . SEO slides for 2016  witiger.com/powerpoints/ . SEO slides for 2015  slideshare.net /devbasu/why-you- need-become-an-seo o Video 2009 Part 1  () o Video 2009 Part 2  (v) o Video 2012-Part 1 (t) o Video 2012-Part 2 -------------------------------- Content "compelling content" did Jan 16th "viral" content - words / texts - images / graphics - video - story telling - how to effectively describe things -"currated content did Jan 23rd   discussion  about the importance of STORY TELLING as part of producing compelling promotional information -------------------------------- META Tags noted Jan 16th META Description Tags META Content Tags adding META TAgs to wordpress no ----------------------------------- LINKS did Jan 23rd Links Out (negligible) Links In (valuable) Link Reciprocity   GRAPHIC coming . . . . .  poweredbysearch.com/ resources/link- building-ninja-tips/ noted Jan 23rd - it is 31 min - told them to watch - discussed foirst 10 min Feb 6 Link Building webinar (featuring Jon Cooper of Point Blank) from  ----------------------------------- sources of info on - associations 5 min 12 sec. noted Feb 6 - example of inbound marketing and compelling link content ----------------------------------- SPIDERS - crawlers, bots ----------------------------------- "Landing page" "Above the Fold" noted briefly Jan 9 -----------------------------------   Hubspot Certification noted Jan 9 noted Jan 23 for class Jan 30 they provide Progress Report  http://certification.hubspot .com/inbound-certification and once you are signed in it will take you to  http://academy.hubspot. com/ic16/optimizing- your-website-for -search-engines ----------------------------------- Inbound marketing and SEO no (related to Content Marketing) Inbound is promoting an enterprise through - SEO - whitepapers - blogs and Vblogging - podcasts - newsletters Hubspot and Inbound discussed possible visit Feb 13 2017 visit to PBS 2016 May	---------------------------------------- Mktg Communications Promotion Objectives di o Informing o Persuading o Reminding relationship to SEO / SMO ------------------------------------     Viral Marketing noted briefly May 10 showed May 10 as an example of story telling showed Suli Breaks Education showed  Swagger Wagon  March 6th  youtube.com/wat ch?v=ql-N3F1FhW4 Fonda my Honda  youtube.com/watch ?v=6ZNTz0F4rkQ March 6th -- Publicity because younger ppl are immune to regular advertising - discussed Ashley Madison ----------------------------------- Kewl Commercials Weird Ads r All commercials have a basic theme. The main three are - Sex - Humour - Fear There is also - Lifestyle - Nostalgia - Patriotism --- "Converting Traffic" 18 things to be convincing the "compell" in "compeling content" did in detail March 6th 1. Warranty service / Guarantee  (discussed Richardson Returns Unlimited Limited)  2. Sizing, Price & Product Info   3. Functions and Features   4. Privacy   5. Long term use and upgradeability   6. Testimonials   7. Associations & Affiliations, Awards and Recognition   8. Shipping   9. After Sales Customer Service 10. Corporate Citizenship: environmental considerations  11. Corporate Citizenship: social - cultural considerations  12. Corporate Citizenship: gender issues  13. Corporate Citizenship:  human rights issues  14. Contact Information  15. Payment Security  16. Colours: use of  17. Shopping Cart abandonment issues  18. "engage" the customer   Thing to be convincing commentary YouTube Video 10 min 4 sec ---------------------------------- Optimization for  https://searchenginewatch. com/sew/how-to/2307785/ 5-youtube-video-optimization-tips for March 13 - Content is the “All Powerful” - Tagging and Titles - Closed-Captioning - Call to Action! - Playlist URLs ----------------------------------- Optimization for ----------------------------------- Optimization for ----------------------------------- Optimization for mentioned June 7 Whitepaper   ---------------------------------- YouTube video on Google Analytics 36 min 36 sec n   How To Install & Setup Google Analytics For Your Website o  youtube.com/ watch?v=b5AHWFGJl04 7 min 37 sec	Benefits and Limitations of e-Business did March 13th continue March 20th ------------------------------------------ Mobile SEO / SMO . Local SEO factors  poweredbysearch.com /resources/top-local-seo- ranking-factors-in-2015/ from  for March 20th the conversation is led by Dev Basu - watch it BEFORE March 20 article  marketingland.com/six- components-mobile-seo- 2016-167064 . Optimization for mobile devices - smart phones - tablets - GPS technologies Optimization for ---------------------------  m-commerceintro.htm d Technology Developments replicate the Human Experience 2 min 17 sec GPS Technology noted Jan 16th  in context of e911 . A-GPS memntioned Jan 16 ANS Adaptable Navigation Systems ---------- Shoppers browse and purchase from same device di optimizing for mobile devices Hartley Brody's blog using CSS Media Queries di  9-tips-for-optimizing- your-website-for-mobile-users/ di ---------- sources of info on noted briefly  read on your own - governments - associations n - corporate webpages 5 min 12 sec. How WTGR used an industry association to market in Japan ---------------------------------------- March 27th 6Es Social/Culture E- Lily Competition E - Ranzel Geographic E - Jason Economic E - Polina Political E - Shiwen Technology E - Cloris Produce/Price - Ayse Promotion/Place - Ryan   ----------------------------------------   Domain Names  some material done in Prof. Shah's class - for you to read and view April 3rd, and make comments on the YouTube videos o marketing strategies domain tasting hosting strategies o registering a domain o domain scams o domain phishing o domain hacking o domain disputes o domain Verisign issues .  phishing and spear phishing explained in a video . added Jan 16, 2017 student video 2 min 52 sec .  Domain Name Videos class told to watch, and make comments Video 1  intro Video 2 registration / hosting Video 3  TLDs Video 4  mktg strategies Video 6  hacking
Jan 9 2016 Jan 16 Jan 23	Jan 30 Assignment 1 Part A Feb 6  Feb 13 . . . . . . . . . .  Feb 20 Family Day Feb 20 no class Feb 27 - Mar 3 break week	Mar 6 Assignment 1 Part B Mar 13 Assignment 2 (PBS) for discussion in class Mar 20  Assignment 3 (2016)   ............	Mar 27 6Es 4Ps class Apr 3rd (online class - domain names - view and comment on the 5 videos - see the YELLOW box above) Apr 10 LAST CLASS PBS Tour (2017) meet 09:00 SW corner Dundas Square go to 211 Yonge Street, Suite 400 Apr 17 - 21 exam week

.dates are subject to change due to weather and other circumstances
 
 

Read The Newspaper Part 1

Read The Newspaper Part 2 getting rich on the stock market

Read The Newspaper Part 3 learn an Industry Sector

Read The Newspaper Part 4 Business magazines are important

Earning Class Participation Marks - basics

Class Participation - how you earn the highest marks

Class Participation - how they are calculated - the numbers

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Group Work - what the Report should look like - binding, pages, table of contents		Group Work / Reports Part 2 The importance of using "Mature Language" in your writing		Group Work / Reports Part 3 important considerations		Group Work / Reports Part 4 Coordinating the submission Communication w group members

 

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