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| WWW
History
HTML basics
Chpt 1 Overview
of E-C
What is
- eCommerce/ eBusiness class 2 Interdisciplinary nature of EC + - making MRK610/index.html class 3- adding Assg#1 page Benefits & Limitations to use EC - Technical limitations - non-technical limitations benefits-limitations.htm The Environments effecting EC E-C Failures dotcomfailures.htm
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Creating an E-Business
, you need
- GOPST - SWOT - and a business model GOPST - Goal, Objective, Plans, Strategy, Tactics SWOT - Strength, Weakness, Opportunities, Threats group work in class on GOPST Business Models E-Strategy - choosing which business model Dos
and DONTs
Domain Registration
ISP
Hosting solutions
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Chpt 4
Consumer Behaviour Building
Your E-Business
Attracting Traffic
- Search Engines - META TAGS Chpt 9 Legal Issues
2nd week in March - read this before class Chpt 9 Security Issues 0 firewalls 0 viruses 0 patches 0 hackers 0 scams |
Chpt 8 M-commerce
in 0 M-commerce in Canada 0 the bluetooth technology 0 location indeterminant 0 search for a Killer Application Chpt 10 Payment
Methods
0 Credit
Card Issues |
| Section ZU Monday
Jan 13 Jan 20 Jan 27 |
Feb 3 Assignment
1 due
Feb 10 Feb 17 |
Feb 17
Feb 24 - Study Week / no class March 3 Storefront Project due March 10 quiz March 17 |
March
24 quiz
March 31 Marketing Trade Show April 7th Team Project Due |
| Section ZS Wednesday
Jan 8 Jan 15 Jan 22 Jan 29 |
Jan 29
Feb 5 Assignment 1 due Feb 12 Feb 19 |
Feb 19
Feb 26- Study Week / no class March 5 - snow class March 5 Storefront Project due March 12 March 19 |
March 26 quiz
April 2 April 9th Team Project Due |
| Section ZT Thursday
Jan 9 Jan 16 Jan 23 Jan 30 |
Jan 30
Feb 6 Assignment 1 due Feb 13 Feb 20 |
Feb 20
Feb 27- Study Week / no class March 6 Storefront Project due March 13 quiz March 20 |
March 27 quiz
April 3 April 10th Team Project Due |
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| Every Student should read
Seneca's policy on Cheating and Plagiarism.
Cheating and Plagiarism are serious offences. 
Teachers are trained to catch the most sophisticated and unusual cheating methods - DO NOT try to cheat, there is a very high chance you will be caught. |
If you are caught cheating
you might receive "0" on the exam, or project, or, you could fail the course.
In some cases for serious cheating offences, students have been kicked
out of the college.
Most students understand
cheating. Plagarism is more subtle, but also a serious offence.
Prof. Richardson wishes to remind you that If you "cut and paste" phrases and sentances off the Internet, without using ".", or without saying what URL it came from, this is considered plagarism. If you copy work from another student's website, and submit this for grading, it is also considered cheating, unless you have permission, and say what site it came from. |
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Dr. Selia Karsten taught this course in 2001 and 2000. Although some aspects of the course have been changed to apply to current events and issues, Dr. Karsten's site is very valuable and you are welcome to click around there as long as the old MRK 610 page up |
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The textbook
for the course is
Introduction to E-Commerce by Efraim Turban and David King publisher's website for the
text for the course
this text is optional, some students may find it helpful, other students may be content with the info on the MRK610 website |
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e-commerce professor, e-business professor, e-commerce
courses, e-biz, e-business learning, teaching e-commerce, learning e-business
2003