SENECA COLLEGE,  TORONTO  taught by Prof. Tim Richardson

MRK 460 - Global Marketing and Business   WEEK by WEEK DETAILED LECTURE NOTES

	I WEEK by WEEK TOPIC SCHEDULE  I WEEK by WEEK DETAILED LECTURE NOTES I CLASS PARTICIPATION  I ASSIGNMENTS and Project
	I MAIN 460.htm PAGE  I TEXTBOOK I TEST and EXAMS I TIPSI INT'L BIZ SHORTCUTS  I CONTACT INFO  I GRADING and EVALUATION   I  Misc.I

Mon Noon Section SEE	Winter 2023 - Jan	Winter 2023 - Feb	Winter 2023 - Mar	Winter 2023 - Apr
10:45am - 1:25pm ONLINE	Jan 9th Mon first class Jan 16th Jan 23rd Jan 23rd Video Assignment explained	Jan 30th Feb 6th Feb 13th Feb 20th no class   Holiday Feb 27th - Mar 3rd Study Week  WATCH THESE  VIDEOS FEB 2023 1 Tariffs and Antidumping  youtu.be/D_Ad49ki_C4 2 Subsidies youtu.be/4cgPDAl9nIo 3 Quotas youtu.be/CswOpa1V_JA	Mar 6th Video Assignment DUE . Mar 6th class youtu.be/-KXEfwW1RBk Mar 13th Mar 20th Mar 27th . Final Project - what goes into it	Mar 27th Apr 3rd Apr 7th no class Holiday Apr 10th Apr 16th last day to earn marks for commenting on YouTube videos - you can continue to make comments forever .. but for applying the comments to this course we need a cutoff date to tabulate the total for each student Apr 17th Mon Final Project Due Apr 17th Mon Final Video Due Apr 21st Winter Term Ends Apr 24th grades due 09:00am Apr 26th Promotion Meetings

Academic Year Dates 2022-2023  https://inside.senecacollege.ca/registrar/2022-23.pdf
 

Learning Outcomes Expanded detailed version

Zoom login link https://senecacollege-ca.zoom.us/
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2023 Jan 9th - 13th    WEEK 1

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2023 January . first class Mon 10:44-1:25  Section SEE Online Wed 11:40 - 2:20 Section ZSS attended class Markham Campus room M300 Thu 10:45 - 1:25 Section SFF Online Fri 10:45 - 1:25 Section SGG Online

uploaded "first 3 classes summary" video 2022 June 10th at https://youtu.be/k8p3A5IKHtM This video would also be a good intro to the first three classes of the May-Aug version of this course Class Participation Before we begin discussing the topics, understand that a big part of marks for this course is "class participation / contribution",  . When you make a comment, type in to the comment your first name, and class section (you do not need to put in your last name or student number) Here is a video explanation, by screen capture video, of how to make comments on the YouTube videos. You can earn marks from the first week by making comments need help right away? Email w cell number, i will call you back .

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2023 Jan 9th - Jan 13th first class for Mon Jan 9th for Wed Jan 11th for Thu Jan 12th for Fri Jan 13th

.  intro to www.witiger.com I was sick for the "IntroClass" 2022 Jan 13th. But, as a "back up plan" I made this 9 min video to show you what we would have covered if we had a "normal" start.  https://youtu.be/xzTXeElwomw It can be similarly useful in Jan 2023 So, watch the video, then go to the site  (witiger.com/senecacollege/MRK460.htm) and click on and read / view the content indicated, and if you make any comments on the videos, it counts for class participation right away. .

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for all 4 sections, look at these videos on your own time

"landing page" for the 10 videos about the course made in March 2020  noted Mon Jan 9th for Wed Jan 11th for Thu Jan 12th for Fri Jan 13th

"landing page" for the 5 videos I did 2021 April 10th discussing "what goes in" to your final group project report

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first class

. First Class - Do we have a Quorum? . importance of vocabulary did Mon Jan 9th for Wed Jan 11th for Thu Jan 12th for Fri Jan 13th Tapdancing did Mon Jan 9th for Wed Jan 11th for Thu Jan 12th for Fri Jan 13th     business slang, "go to the street", re: IPOs Shopify  witiger.com/senecacollege/wtgr-shopify.htm did Mon Jan 9th for Wed Jan 11th for Thu Jan 12th for Fri Jan 13th + Jan 20th SOPs did Fri Jan 13th SitRep did Fri Jan 13th Go/no GO,  Takeaways,  Brought to the table,  "tyranny of quarterly earnings" ...

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first class   Read The  Newspaper reading the newspapers   not in the textbook .

Read The Newspaper id Read The Newspaper Part 1 did  Mon Jan 9th for Wed Jan 11th for Thu Jan 12th for Fri Jan 13th Read The Newspaper Part 2 getting rich on the stock market did  Mon Jan 9th for Wed Jan 11th for Thu Jan 12th for Fri Jan 13th Read The Newspaper Part 3 learn an Industry Sector Read The Newspaper Part 4 Business magazines are important ...

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Grizzly Bear Stories .. . The need for developing compelling story telling skills and narratives to allow you to be "convincing" when explaining things in business and marketing, and life.

The idea is that you would "collect" stories over the course of your life and use these when you need to communicate something important. Part 1  watch the video and make comments did  Mon Jan 9th for Wed Jan 11th for Thu Jan 12th for Fri Jan 13th Part 2  Teaching and Learning using "Grizzly Bear Stories" watch the video and make comments  told the story about budo in Nippon from bullying leading to..

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Introduction for Basics of Int'l Biz specific to Canada watch on your own time

audio is good, video sux,  video summary of the course

Difference between Global Marketing and International Marketing

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2023 Jan 16th - 20th  WEEK 2

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

.ONLINE E LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm
AND the Textbook onli

What is Global Marketing . - mkt dvlpmt vs mkt penetration witiger.com/../4opportunities.htm - 4Ps have to change

watch on your own time Very interesting intro to the  MRK460 course, and the 6Es w  scenes from the prof's house in watch on your own time ...

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What is Global Marketing . types of opportunities The Ansoff Matrix (review from MRK106)

o Market Penetration - see to existing o Market Development - sell to new     - Telus     - Rogers (Fido)     - Bell Mobility o Product Development o Diversification - relates to "why" companies do int'l biz Steve Jobs / Apple ...

for Mon Jan 9th for Wed Jan 11th for Thu Jan 12th didr Fri Jan 20th

Why "DO" Int'l Business Why Export .

WHY EXPORT  witiger.com/internationalbusiness/whyexport.htm   o Why Companies Grow                     (Grizzly Bear story about children 13/14) .    o Why Companies get involved in International Business    o Reactive Reasons, Proactive Reasons for exporting The main purpose of business is to make money for the people who own the business. All other objectives are secondary to achieving this goal  - it may sound heartless, but it is the essence of capitalism. Why Companies get involved in International Business for Mon Jan 9th for Wed Jan 11th for Thu Jan 12th for Fri Jan 13th There are 4 major operating objectives that may cause companies to develop International Business    1  To expand sales    2  To acquire resources    3  To diversify sources of sales     4  To diversify sources of supplies

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Why "DO" Int'l Business Reactive Reasons .

Reactive reasons for going international include    o Market    o Competitive Environment    o Political Environment    o Economic Environment    o chance occurrence

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Why "DO" Int'l Business Proactive Reasons .

Proactive reasons for going international include Expanding sales by strategically seeking out advantages      launch an offensive into a new market before competitor does (eg. like Pepsi into Russia, before Coke) power and prestige economic Environment      lower costs of labour, production and energy political environment      less stringent rules and regulations effecting pollution and labour      incentives

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Review importance of 6Es and 4Ps 5 min 8 sec This video talks about the 6 Environments in the context of knowing them, so you can  avoid an unrecoverable mistake every section should watch this and make a comment (to prove you watched it) important to understand the concept of an "unrecoverable mistake" so that you mske your best efforts to avoid this

.  2 min 41 sec  "What is Marketing"  The 10 fingers of Business and marketing  4Ps and 6Es did Mon Jan 9th for Wed Jan 11th for Thu Jan 12th did Fri Jan 20th .. The 10 fingers of Business and marketing on WTGR's LinkedIn account https://www.linkedin.com/posts/ w-tim-g-richardson-77472a15 _the-10-fingers-of-marketing-and-business- activity-6698473997409120257-kGVd .. 6 Environments  (Business) did Mon Jan 9th for Wed Jan 11th for Thu Jan 12th for Fri Jan 13th Political / Regulations Economic Social / Cultural Technology Geography / Weather Competition possibly the most important  did Sept 9th SDD did Fri Jan 20th 4P's  (Marketing) did Mon Jan 9th for Wed Jan 11th for Thu Jan 12th did Fri Jan 20th Product Price Promotion Place .

.What we have done in the first 2 classes and what we will do in the 3rd week youtube.com/watch?v=6ezGMiEyfR0
Video explaining what we are doing  did do Feb 2nd, 3rd, 4th 2021

6 min 34 sec
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Competitive environments..

Competition Basics (quick review from MRK106 and BAM101 Mon Jan 23rd, mentioned again Mon Mar 6th for Wed Jan 25th did Thu Feb 2nd for Fri   Jan 27th not in the textbook . Yahoo vs Google early bird gets the worm vs. second mouse gets the cheese . Business competitors are: Other organizations offering the same product or service now  Other organizations offering similarproducts or services now  Other organizations offering a variation on a product or service, that you cannot which could be because 3rd party vendors make accessory items, or "apps" for you, or your competition which could be because you did not update your software to follow trends Organizations that could offer the same or similar products or services in the future  Organizations that could remove the need for a product or service we sell

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. Sources of Information 1 governments 2 associations 3 corporate webpages sources of info on for Mon Jan 16th for Wed Jan 18th for Thu Jan 19th for Fri   Jan 20th .  not in the textbook . .

Student Sindha, summarizing the main points in "Sources of Information", and how her group used it in their assignment 5 min 12 sec Associations for Mon Jan 16th for Wed Jan 18th for Thu Jan 19th for Fri   Jan 20th 3 min 38 sec . - corporate webpages - the CEO's speech for Mon Jan 16th for Wed Jan 18th for Thu Jan 19th for Fri   Jan 20th  spotting trends, Ranger youtube.com/watch?v=a5JomDDBSio

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2023 Jan 16 - 20th WEEK 3

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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Globalization .  . Chpt 1 p. 5 - 15 p. 24 - 29   LO2, LO3

Understanding Globalization relates to evaluating the competition a firm faces Globalization Globalization of Customers / Market Globalization of Production Globalization of Government  Mon Jan 23rd, Feb 6th for Wed Jan 25th snow day for Thuan 26th snow day did Fri   Jan 27th Globalization of Production iPhone 6 Mon Jan 23rd, Feb 6th for Wed Jan 25th snow day for Thuan 26th snow day did Fri Feb 3rd iPhone 13 from student Mariia K. Jan 2023 did Mon Jan 30th, Feb 6th did Fri Feb 3rd Globalization of Government  WTO trade rulings example - winter rims, CTC - Brazil Mon Jan 23rd, and Feb 6th for Wed Jan 25th snow day for Thuan 26th snow day did Fri   Jan 27th slowbalization decrease in Globalization Big Mac Index f7

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Globalization effect on Target Market Segmentation . not in the textbook .

Blackberry's global marketing campaign WTGR's Jan 2012 Toronto Star article re: Blackberry Mon Jan 23rd for Wed Jan 25th snow day for Thuan 26th snow day did Fri   Jan 27th "This is not Obama's Blackberry" Canada Goose millenial customers different than original segmentation Mon Jan 23rd for Wed Jan 25th snow day for Thuan 26th snow day for Fri   Jan 27th

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. Globalization and Sustainable Development .  Chpt 1 Chpt 8, p 302

Sustainable Development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. . Sustainability youtube.com/watch?v=qDjXtQRe5uk Mon Jan 30th , mentioned again Mon Mar 6th for Wed Jan 25th snow day for Thuan 26th snow day did Fri   Jan 27th  youtube.com/watch?v=qDjXtQRe5uk 'Sustainable development " There is available, in many sources (internet based and non-internet based) commentary criticizing the major corporations and leading nations in their drive for competitiveness. This drive for competitiveness (through harvesting practices) has created vulnerable situations for water management  (river and lakes drying up) agriculture  soil erosion (caused by large scale mining and tree harvesting) soil depletion requiring excessive use of fertilizers and other chemicals metals and mining rare metals such as Cobalt are being dug out and used for advanced smartphones - and the mining of such minerals has large effects on the land and wildlife where these mines are located, such as the jungles of the Congo where gorillas live forestry  trees being cut down at a rate faster than replanting and regrowth large forest fires effect safety for people livingf close, and smoke and ash clouds effect health of people living in the region It is hard to be objective on this issue since some people claim we have reached a point in the history of the planet where the existence of the human species is at risk!! The topic of sustainable development, has become increasingly "public" as a news topic and therefore important for students in international business

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Canada's Top Companies .

Canada's top companies (not discussed in summer 2021 due to shortened term) . Canada's Trade and Investment needs updating - opportunity for student to earn class participation / contribution marks Canada - Branding  Country Image

Cultural Environment Religion .. Chpt 3 page 100-108

Religious systems Christianity - Catholic - Protestant Islam - Sunni - Shia - Alawite Judaism Hinduism Sikhism Jainism Buddhism Confucianism Shinto Taoism Baha'i Religious systems are relevant in studying international business in how companies use language and imagery in marketing in order to attract potential customers, at the same time as avoiding a negative reaction if their marketing and advertising comes to be considered offensive to the religious laws of the region in which they are doing business.

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Cultural Environment .. Chpt 3

"culture is not constant; it evolves over time" Global Business Today 6th Canadian Edition, Chpt 3, page 114   Cultural environment Mon Feb 13th for Wed Jan 25th snow day for Thu 26th snow day did Thu Feb 2nd did Fri Feb 3rd . - marketing to diasporas - rules for Doing Business across Cultures  youtube.com/watch?v=Pmb_dDQ-h6o 4 min 20 sec YouTube video Mon Feb 13th for Wed Jan 25th for Thu Jan 26th for Fri   Jan 27th ,d Translation problems read on your own

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Chpt 3   Cultural Diasporas .. not in the textbook .

"DIASPORA" witiger.com/marketing/cultures.htm Diasporas usually are an urban phenomenum not a rural issue. most immigration in the 21st century is from people living in cities to other cities in another country. 1 min 25 sec did Mon Jan 30th for Wed Jan 25th snow day for Thu 26th snow day did Thu Feb 2nd did Fri   Jan 27th not in the textbook .make a Diaspora video mother tongue marketing marketing to different cultures -  youtube.com/watch?v=6tBOO10ggsE 3 min 24 sec noted Mon Jan 30th for Wed Jan 25th snow day for Thuan 26th snow day did Fri Feb 3rd economist.com/node/21538742 Mother tongue marketing on wordpress https://mothertongue marketing.wordpress.com/ built by Alina M, Kristina K, and Asia B in March 2015

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Chpt 3 . Hofstede .. https://geerthofstede.com /culture-geert-hofstede- gert-jan-hofstede/6d- model-of-national-culture/

Hofstede "..a framework used to understand the differences in culture across countries and to discern the ways that business is done across different cultures."' Global Business Today 6th Cdn Edition Chpt 3 pages 111-113   1.Uncertainty Avoidance   2.Power Distance  3.Masculinity-Feminity   4.Individualism-Collectivism noted Mon Jan 23rd for Wed Jan 25th snow day for Thuan 26th snow day did Fri Feb 3rd did Thu Feb 9th

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2023 Jan 30th - Feb 3rd  WEEK 4

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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Chpt 3     Cultural  Environment .. CAN-US relations noted Mon Jan 30th Wed Feb 1st Thu Feb 2nd did Fri Feb 3rd not in the textbook USMCA American website CUSMA Canadian website

Fundamental differences between Canada and the USA  made and produced by former students at UofT Scarborough Campus Tushar Chadha, MBA ....linkedin.com/in/tushar-chadha-mba-b296a825/ Anil Ganesh, CPA-CMA ..linkedin.com/in/anil-ganesh-cpa-cma-9090a17a/ Clayton Sin, CFA  ....linkedin.com/in/clayton-sin-cfa/    youtube.com/watch?v=7dbXOQ77uS0 , mentioned again Mon Mar 6th made by students in the UofT Scarborough campus class in 2010 - this videos has 20,000 + views by 2022. watch this video - then, consider making a 2023 updated? What do Canadians, (new or old) think of Americans in 2023?

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Chpt 3   Cultural  Environment influenced by geography ..

Geographical differences between Canada and the USA   not in the textbook . 4 min 52 sec  introduced map of Canada - USA  youtu.be/WJeM6DUkqaY make comments on the video map - differences above the 49th, above the 60th did Mon Jan 30th did Wed Feb 1st did Thu Feb 2nd did Feb 3rd ... USA East Coast vs. West Coast ...

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Chpt 3       Cultural  Environment ..

1 min 12 sec Richardson Report Canada-U.S. differences V E R Y  F U N N Y  youtube.com/watch...._&index=4 Mon Jan 30th Wed Feb 1st did Feb 9th noted Fri Feb 3rd quoting Hofstede.. due to population numbers and country of origin Canada .. too many rules Darwinism - map of North America - immigration patterns - size of cultural groups - multiculturalism ,

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Chpt 3     Cultural  Environment ..     Viral Marketing . not in the textbook . - globalization of customers - technological environment ..

Viral Marketing did Mon Jan 30th and Feb 6th, mentioned again Mon Mar 6th Wed Feb 1st, and Feb 8th Thu Feb 2nd for Fri Feb 10th as part of the "Globalization of Customers"  and the Social-Cultural Environment and the advances in communications re: the technological environment  youtube.com/watch?v=yRDlPQgRzl0 3 min 25 sec In the context of the Social-Cultural Environment and the Globalization of customers began Mon Jan 30th Wed Feb 1st and Feb 8th Thu Feb 2nd for Fri Feb 10th Super Bowl and Viral Videos watch on your own .. - 2013 Superbowl commercial - Jamaican VW 1 min  watch on your own - parody / spoof version 2 min Viral videos depend on good story telling - Grizzly Bear stories noted Mon Jan 30th, Feb 6th Wed Feb 1st Thu Feb 2nd for Fri Feb 10th  youtube.com/watch?v=WCK0WsH0wKE watched Mon Jan 30th in class

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Chpt 3   Cultural  Environment .. Viral Marketing   not in the textbook . Guerilla Marketing .. Guerrilla Marketing  youtu.be/ZXX5tiw-1QQ (screen capture of Zoom session discussion of Guerilla marketing) added 2023 Feb 6th 4:30 pm

. Viral Marketing, Guerilla Marketing explaining the concept of guerrilla marketing did Mon Jan 30th and Feb 6th Wed Feb 1st and Feb 8th Thu Feb 2nd for Fri Feb 10th Viral Marketing, Guerilla Marketing not in the textbook Mon Jan 30th and Feb 6th Wed Feb 1st Thu Feb 2nd for Fri Feb 10th Guerilla marketing is an important strategy to understand in the context of medium and small sized enterprises having less money for promotions campaigns ... Guerilla Marketing  Part 2 explaining Asymmetrical" as it relates to Guerilla Mktg Mon Jan 30th and Feb 6th Wed Feb 1st and Feb 8th Thu Feb 2nd for Fri Feb 10th .

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Chpt 3     Viral Marketing .. not in the textbook . .find other ethnic viral videos  https://youtu.be/i08HcwcDahA

. 2019 Superbowl Commercials WTGR's personal fav Verizon - honours First Responders - in response to Verizon being accused of "throttling" internet speed to customers explained "Green lights" Google - global branding - India partition video 3min 32 sec a "story" of reunion that many cultures can relate to watch on your own - Saroo Brierley video 3min Cultural appropriation example Toyota Swagger Wagon  watch on your own Viral videos - emotional, mother-son Chinese story -"more rice"

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Chpt 4      Ethics .. .

Ethics and bribery   Ethics effected by the 6 Environments 2 min 27 sec The Most Corrupt Business Sectors, according to the OECD report  ...oecd-report.htm 1. Extraction     - mining - logging 2. Construction - building 3. Transportation   - roads, railways, bridges, auto production 4. IT - telecommunications Mon Jan 30th, again Feb 13th, mentioned again Mon Mar 6th Wed Feb 1st and Feb 8th Thu Feb 2nd Fri Feb 3rd

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Chpt 4     Ethics ..

CSR Corporate Social Responsibility   - Obstructionist Stance - Defensive Stance - Accommodative Stance - Proactive Stance 5 min 51 sec Mon Jan 30th,  mentioned again Mon Mar 6th Wed Feb 1st and Feb 8th Thu Feb 2nd Fri Feb 3rd + mentioned Feb 10th Corporate Social Responsibility to Stakeholders - Responsibility to Employees - Responsibility to Customers - Responsibility to Investors / Shareholders / Partners - Responsibility to Suppliers - Responsibility to Governments (taxes, laws, rules and regulations) - Responsibility to Society / Neighbours 1 min 46 sec   CSR video humourous look at the 4 stances by UTSC Students in 2014 1 min 48 sec STUDENT VIDEOS ethics - previous videos by  former students

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Chpt 4     Ethics .. 46664

Ethics and Whistleblowers ethics-whistleblowers.htm Mon Jan 30th Wed Feb 1st Thu Feb 2nd Fri Feb 3rd Case Study - Apartheid - Canada led boycott of South Africa Case Study - blood diamonds replace paper currency for criminal enterprises  witiger.com/internationalbusiness/ethics.htm . Case Study - Loblaws 2018  .cbc.ca/news/.....TR quoted

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Chpt 4       Ethics .. Toyota (event data recorder)

3. Transportation   - roads, railways, bridges, auto production   ethics re: Toyota   not in the textbook . WTGR on BNN News  (event data recorder) Mon Jan 30th Wed Feb 1st and Feb 8th Thu Feb 2nd Fri Feb 3rd + Feb 10th Case Study - Toyota "sticky pedal"  recall Jan 2010 Toyota Student Video 1 by Andrew D 3 min 24 sec noted Wed Feb 8th mentioned Fri Feb 10th Toyota Student Video 2 5 min 14 sec rd

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Chpt 4     Ethics ..

Canada’s Fight against Foreign Bribery Eighteenth Annual Report to Parliament  .international.gc.ca/..report   not in the textbook . ethics re: SNC Lavalin  Feb-Apr 2019 Lavalin was charged with paying bribes to Libya Minister Jody Wilson-Raybould  - political power in Quebec M.Rempel summary / YouTube . Gerald Butts rebuttal / YouTube ..

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Chpt 4  . Stakeholders .

.. 3 min 37 sec in 6th Ed text p. 150-151 explanation of the origin of the word "Stakeholders" from  Prof. W. George Richardson (father of Prof. Wm. Tim G. Richardson) relates to prospectors in the bush looking for metal ore, and marking their territory with a wooden stake Mon Jan 30th, mentioned again Mon Mar 6th Wed Feb 1st and Feb 8th did Thu Feb 2nd did Fri Feb 10th . ..

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2023  Week 5

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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Chpt 5   Int'l Trade Theories .

Int'l Trade Theories Orientations o Product Orientation o Sales Orientation o Marketing Orientation review from MRK106 mentioned  Mon Mar 6th did Thu Feb 9th did Fri  Feb 10th video on 3 orientations using the example of selling a diving watch

Marketing Orientation for Int'l Business Tim Hortons selling tea mentioned Fri  Feb 10th noted Thu Mar 16th - also McDonalds copying other menus Honda going from motorcycles to cars ...Apple going from iMacs to iPhones ...Crown Royal bag for golf

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Chpt 5  Int'l Trade Theories .

added to the course outline June 10th 2021 Might not be in the 2022 course outline, Trade Theory Mercantilism Absolute Advantage Comparitive Advantage Product Life Cycle Theory Porter's Diamond Factor Endowments Demand Conditions Related and Supporting Industries Firm Strategy, Structure, Rivalry (competitors) ..

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Chpt 5      Int'l Trade Theories .

First Mover Advantages - "early bird gets the worm" Second Mover Advantages - "2nd mouse gets the cheese"  not in the textbook .witiger.com/internationalbusiness/first-mover-advantages-early-bird-gets-the-worm.htm highly recommended reading + watch the 2 videos Part 1   3 min 55 sec Richardson and Litt mentioned Mon Feb 6th mentioned  Mon Mar 6th did Wed Feb 8th did Thu Feb 9th for Fri Feb 10th Part 2,   3 min 24 sec  Litt D

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2023 Week 6

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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The Political  - Legal - Regulatory Environment .. Chpt 6

Political Environment  witiger.com/internationalbusiness/politicalenvironment.htm read for Wed Feb 15th noted for Thu Feb 16th The Political / Legal / Regulatory Environment can be simply described as the laws and regulations that business has to follow in order to make sure the business owners do not get arrested, or have the business fined for noncompliance of some regulation. Laws are made by politicians - who enact these laws based on the likelihood they will get re-elected. The  political environment is affected and effected by politicians who in turn are influenced by changes and challenges in the social - cultural enviromment (languages, ethnicity, immigration etc.), challenges in the economic enviromment (currency exchange rates, corporate activity, unemployment rates) and also to some extent the geographic environment in terms of how the region is laid out, rivers, mountains, proximity to other countries, weather, seasons etc. . Political Environment - how it effects the Technological Environment Redberry RIM's Patent Wars for  Tue Oct 11th Class SCC for Wed Oct 12th  Class SAA for Wed Oct 12th Class SBB for Fri  Oct 14th  Class SDD . Political Environment  - how it effects the Economic Environment & Jobs Chevy Lumina in NYC Gator Teds - MJ French language laws

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The Political  - Legal - Regulatory Environment .. Diplomatic representation overseas - trade services - consular services - Humint / Teckint

Embassies, High Commission and Consulates .. explanation of embassies not in the textbook . LIST OF EMBASSIES AND CONSULATES  travel.gc.ca/... mentioned  Mon Mar 6th did Wed Feb 15th did Thu Feb 16th did Fri Feb 24th

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2023 Feb 13 - Feb 17  WEEK 7

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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The Political  - Legal - Regulatory Environment .. Political Risk  and Contingency Planning .. very popular video made  Mar 2020 at the beginning of the COVID crisis all students should watch this 2 min 19 sec

Political risk and  Contingency Planning witiger.com/internationalbusiness/politicalrisk.htm mentioned  Mon Mar 6th began Feb 15th Wed did Thu Feb 16th + more Feb 23rd POLITICAL RISK - and associated terms    o    BUSINESS CONTINUITY    o    DISASTER RECOVERY    o    CRISIS MANAGEMENT    o    COUNTRY RISK ANALYSIS Includes the story about  Cathy Pacific  "Contingency plan"  during Covid19 did Wed Feb 22nd did Thu Feb 23rd written by student Hazel N. (in Wed section Feb 2023)

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The Political  - Legal - Regulatory Environment ..   Political Risk  and Contingency Planning .. .

overall intro to contingency planning witiger.com/internationalbusiness/politicalrisk.htm see also   witiger.com/ecommerce/RiskAndThreatIntro-RTVC.htm see also   witiger.com/internationalbusiness/politicalrisk.htm see also   witiger.com/internationalbusiness/politicalriskcontingencyplanning.htm see also   witiger.com/internationalbusiness/geographicenvironment.htm see also   witiger.com/internationalbusiness/personalrisk.htm ("Political Risk" is only discussed briefly on page 79 in the GBT 6th Edition text) ("Contingency Planning" is not mentioned in Global Business Today, 6th Cdn Edition) . - Business continuity - Disaster recovery - Crisis management - Country risk analysis political risk actions  - Confiscation - Expropriation - Domestication(Nationalization) Successful International Business Management is based on solving problems. If there were not a lot of  problems, you wouldn't need managers - but because there are lots of problems, you need managers to - analyze the problem, (TRVA - Threat Risk Vulnerability Assessment) - craft a solution, and  - monitor how the solution is carried out.  Part of being a successful Int' Business Manager (especially after 9/11 and Covid19) is recognizing that risk and threat situations effect int'l business in many ways, and, these situations  have to be dealt with, and "managed", or your company will be compromised and subsequently uncompetitive. .

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The Political  - Legal - Regulatory Environment .. Political Risk  and Contingency Planning ..

1 min 48 sec Richardson discussing the difference between Pure Risk and Speculative Risk Pure Risk - a negative thing could happen, if it does not happen, the company gains no advantage for Wed Feb 22nd did Thu Feb 23rd did Fri Feb 24th Speculative Risk - a negative thing could happen, or a positive thing could happen .

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The Political  - Legal - Regulatory Environment ..   Political Risk  and Contingency Planning .. UTSC power out June 2021 did Mon Apr 10th did Wed Feb 15th did Fri Feb 17th + again Mar 10th contingency plan  - who does what did Mon Apr 10th did Thu Mar 9th Student injured https://www.youtube.com/ watch?v=Bb3eCMxxI6Q view on your own

Political and Legal environment Defensive / Integrative . witiger.com/internationalbusiness/politicalriskdefensiveintegrative.htm not in the textbook   Personal risk witiger.com/internationalbusiness/personalrisk.htm contingency planning for personal risk situations started  Wed Feb 15th, also for Wed Feb 22nd did Thu Feb 16th did Fri Feb 24th not in the textbook . 1 min 55 sec  www.voyage.gc.ca Register with the local Canadian embassy or consulate in the region did  Wed Feb 15th did Fri Feb 24th . not in the textbook for Wed Feb 22nd did Thu Feb 16th did Fri Feb 24th "Grab Bag" Part 1 di4 . did  Wed Feb 15th did Thu Feb 16th did Fri Feb 24th 4 min 24 sec WTGR summarizing the Personal Risk page - video made November 2020 this is a helpful video that summarizes the whole "political risk" section of the course - watch it on your owntime mentioned  Mon Mar 6th .

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2023 Feb 27 - Mar 3 BREAK WEEK  (week 8)

Tobermoray 2015  witiger.com/SoMe-instagram.htm
 
 
 

2023 WEEK 9

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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helpful reminder - semester dates https://inside.senecacollege.ca/registrar/2021-22.pdf
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The Political  - Legal - Regulatory Environment ..Doing business with government agencies  and departments  and Crown Corporations   not in the textbook .

...' B2C businesses selling to individual consumers - a Ford car dealership sells a car to a person B2B businesses selling to other business - MAGNA sells car parts to Ford so they can build and sell a car B2G businesses selling to government agencies,  example; such as Ford selling cars to the Ontario Provincial Police to be used as police cars B2NPOs businesses selling to non profit organizations  https://www.theglobeandmail.com/report-on-business/ top-100-non-profit-organizations-registered-charities/article34067186/  https://www.entrepreneur.com/growing-a-business/5-strategies-for- selling-to-nonprofit-organizations/285841 Charitable Organizations (ie. for funding medical resercch: like Heart and Stroke Foundation or Canadian Cancer Society,  the Canadian Red Cross (disaster Relief, floods, ice storms Service Organizations food banks, Royal Canadian Legion (supporting military veterans) or senior citizen assistance Participatory Organizations (like Canadian Red Cross) example; Microsoft provides, for free, a contact management database system to a cancer research organization trying to maintain a list of organ donors B2NGOs businesses selling to non governmental organizations   https://nbs.net/partnering-with-ngos-the-4-keys-to-success/ (from Prof. Jonathan Doh) types of NGOs example; a company sells a water purification system to the World Bank for use in a region effected by an earthquake example; a Canadian business involved in outdoor recreation might donate a percentage of profits to the Canadian Parks and Wildnerness Society ........ did  Mon Mar 6th did Wed Feb 22nd and Mar 15th did Thu Feb 23rd + Fri Mar 9th noted for Fri Feb 24th + Fri Mar 10th

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The Political  - Legal - Regulatory Environment ..B2B gone wild   not in the textbook .

...' B2B $500 a flat screen monitor 5 monitors in a store $2,500 in Monitors 1,400 Mcdonalds stores across Canada $2,500 x 1,400 locations = $3,500,000 if you / your team gets 10% commission - you make $350 thousand ... B2B $500 a flat screen monitor 3 monitors in a store $1,500 in Monitors 3,500 Tim Hortons locations across Canada $1,500 x 3,500 locations = $5,250,000 if you / your team gets 10% commission - you make $520 thousand ........ did  Mon Mar 6th did Wed Feb 22nd and Mar 15th did Thu Feb 23rd + Fri Mar 9th noted for Fri Feb 24th + Fri Mar 10th _Fri Mar 17th

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The Political  - Legal - Regulatory Environment ..Doing business with government agencies  and departments  and Crown Corporations   not in the textbook . Chpt 6

did Wed Feb 22nd Government Expenditures\ Government Purchasing - Selling to government          (fed gov procurement)  www.tpsgc-pwgsc.gc.ca/app-acq/index-eng.html The Federal Government Procurement Guide - because Government is a great customer

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The Political  - Legal - Regulatory Environment .. .. Chpt 6

Govt Influence on Trade  witiger.com/internationalbusiness/ governmentinfluenceontrade.htm did Wed Feb 22nd + Wed Mar 8th did Thu Feb 23rd + noted Mar 9th did Fri Mar 10th Trade Barriers Rules and Regulations Government Intervention Protectionism and Gov't Trade Barriers Quotas Voluntary Export Restraints Local Content Requirements di .

tariffs, did partly Wed Feb 22nd 2018 because POTUS Trump threatened to put a tariff on Canadian Steel 2018 video made in MRK460 5 min 24 sec for 2022, watch on your own and make comments This video is  a discussion of Tariffs Tariffs - basics Ad Valorem taxes WTO and tariffs negative effects on Americans positive effects on Americans negative effects on Canadians

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The Political  - Legal - Regulatory Environment .. .. Chpt 6

WATCH THESE VIDEOS FEB 2023 https://youtu.be/D_Ad49ki_C4   1 Tariffs and Antidumping  https://youtu.be/4cgPDAl9nIo    2 Subsidies https://youtu.be/CswOpa1V_JA  3 Quotas

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The Political  - Legal - Regulatory Environment .. . Chpt 6

Govt Influence on Trade .   Rules and Regulations by Gov't that makes global business difficult Video screen capture of the Zoom session discussing trade restrictions and trade barriers

make comments on the video 3 specific examples - raisins from Turkey did Wed Feb 22nd did Fri Feb 24th - jam to Hong Kong did Wed Feb 22nd did Fri Feb 24th - margarine / Walmart did Wed Feb 22nd

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.. Government  and the CBSA Canada Border Services Agency .. Chpt 6  p 222 - 223

Dumping and C.B.S.A. Canada Border Services Agency not in the textbook .cbsa-asfc.gc.ca make comments on the video dumping example  did  Mon Mar 6th did Wed Feb 22nd did Thu Feb 23rd did Fri Feb 24th + again  Fri Mar 10th explained by students (used as an examnple of students contributing to make content for the course lectures d

Anti dumping actions see Chpt 6 p 222 - 223 . Canada Border Services Agents in action keeping us safe - humour from This Hour has 22 minutes

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Geographic Environment, Weather Extremes Climate Change NOTE: There is no chapter in the course textbook on the Geographic Environment, nor any discussion of weather extremes.  ...so, Richardson added it .. Climate and Topography

Physical Geographic  Environment and Weather Extremes did Wed Mar 8th not in the textbook .http://www.witiger.com/internationalbusiness/geographicenvironment.htm Are weather extremes getting worse? mentioned  Mon Mar 6th began Wed Feb 22nd, also Wed Mar 8th did The Feb 23rd did Fri Feb 24th +  Fri Mar 10th .

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2023 WEEK 10

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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Geographic Environment Climate effect on population living patterns T.R. interviewed on BNN did Wed Mar 8th did Thu Mar 9th did Fri Mar 10th Hurricanes contingency planning "tyranny of quarterly earnings"

Pic from Associated Press, as quoted in a story in indiatoday.in https://www.indiatoday.in/ science/story/cananda- atmospheric-river-storm- climate-change-floods- mudslides-british-columbia- 1879479-2021-11-22   In November of 2021 a number of well known newspapers around the world began their story of the flooding in B.C. with words similar to "As climate change intensifies, extreme events are becoming more frequent and more damaging. Canada is ...". It is suggested (WTGR) that a different way of seeing this problem is not to look at climate change, but rather to look at human population change - more specifically the change in "where" humans are moving to work, and life. Mon Mar 6th Wed Nov 2 Section SAA "I (WTGR) am  not a climatologist, but I wonder if the problem is not a suspected increase in climate "events", but rather a problem of millions of people around the world moving from rural areas, to large cities, as "economic refugees", not climate refugees - resulting in a large increase in the number of people being effected by a flood, hurricane, earthquake etc."  An earthquake in a rural farming area may effect dozens of people; an earthquake in a large city of many apartment buildings, could effect  thousands of people.  WTGR Nov 2021

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Geographic Environment 7 Trends of companies  that are successful in handling weather extremes

7 Trends of companies that are successful in handling weather extremes  witiger.com/internationalbusiness/geographicenvironment-7-trends.htm added 2023 Mar 9th Wed class noted Mar 10th Fri clasa 1 Packaging 2 Shipping (RFID, GPS) 3 Contingency Plans 4 Communications 5  ("lost comms" scenario) 6 Money (cash) 7 Weather prediction technology + Product Variation + adopting AI for processing weather prediction models

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Geographic Environment Weather effecting  food production

Physical Geographic  Environment and Weather Extremes not in the textbook . 5 min 46 sec students in class (Seneca, MRK460 2011), group by group, giving examples of how businesses are effected by different types of weather watch this video about global food problems and make comments for October 3rd week .. 2 min 15 sec [great graphics] (turn volume higher)   example of course material produced by former students in MRK460 in 2019 - it is a short video but packed with great info Weather Extremes effect on the food system - globalization of grain markets from students in MRK460 Jan-Apr 2019 .

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Geographic Environment Weather problems for business Weather effecting food production

Physical Geographic  Environment and Weather Extremes . Severe heat in Western Canada June 2021 4th week of June 2021 46.6C, 115 F in town of Lytton, B.C. Several news agencies reported several people dead.   ..theweathernetwork.com...-western-canada-heat .

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Geographic Environment Where people live How people vote   Canada, Election 2021   sources https://en.wikipedia.org/wiki/2021_ Canadian_federal_election #/media/File:Canada_Election_ 2021_Results_Map.svg https://toronto.citynews.ca /2019/10/21/toronto-gta- federal-election-results/  wikipedia.org/wiki/ Population_of_Canadian _federal_ridings

.. 2021 results showing the numberical size of the urban ridings compared to the rural ridings Is politics a "where" thing or a "who" thing  or a combination       .. 2019 results .. 2021 results showing the GTA Greater Toronto Area .......

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Geographic Environment Where people live North America Europe Maps not in the textbook . partly a consequence of the "Geographic Environment",  partly a result of the  "Cultural Environment"  list of all..countries_of_the _world.htm

.. ...... Canada map population density Looking at Canada on a map of North America is misleading without representing WHERE within the boundaries of Canada do most citizens live. ... North America vs. Europe same total population, but country sizes and land area much different South America "older" but more poor North America vs. Europe youtu.be/s6Fgve2H6GI ..... ... ...

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Europe at war   not in the textbook .

... Ukraine  2022 Feb - March ...

Geographic Environment Where people live Europe Maps Europe 2022 Russia - Ukraine   not in the textbook .

. Europe population map graphic for background to general discussion about Global Marketing ....... Europe, at night You need to know where ppl live in the countries of your "target market" - it is the "P" in Place.   ... ...

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Geographic Environment Population density ASIA         not in the textbook . partly a consequence of the  "Geographic Environment",  partly a result of the  "Cultural Environment"

.......... why is this interesting? The Google world map shows the political boundaries of countries but does not represent where people actually live China map population density did Mar 15th Wed did Mar 17th Fri . source youtube.com/watch?v=ISHHe1Hu6d4 South China Sea showing  the overlapping boundaries which are a continued source of conflict and threats. ...... .

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Geographic Environment Population density ASIA   not in the textbook . partly a consequence of the  "Geographic Environment",  partly a result of the  "Cultural Environment"

....... did Mar 15th China map population density When you look at a map of China the geographic area seems large, and a population of 1.4 B does not seem impossible - but when you look at WHERE most people live in the PRC, the concentration appears to be more of a challenge. ......... did Mar 15th did Mar 17th Fri Map of the different languages in China from https://www.washingtonpost.com /news/wonk/wp/2015/09/24/ china-explained-simply-with-charts/ There is no such language as "Chinese",  just as there is no such language as "European". Mandarin (Putonghua) is the most common language,  There is also Cantonese (Yue) spoken by 60 million people (Xiang) Hunanese, 38 million Min 67 million  Wu (used in Shanghai) 80million Hakka 40 million   .

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Geographic Environment Population density  AFRICA     not in the textbook . partly a consequence of the  "Geographic Environment",  partly a result of the  "Cultural Environment"

.......... 1.2 billion Africa map relative size to other countries China's investment in Africa Language diversity There are at least 75 languages in Africa which have more than one million speakers.       ... Africa map, at night         ...

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Geographic Environment Global Maps .  not in the textbook . World Maps partly a consequence of the "Geographic Environment",  partly a result of the  "Cultural Environment"  list of all..countries_of_the _world.htm

..... global population World population map video uploaded Oct 6th 11pm youtu.be/7orOch446dw make comments on the video graphic for background to general discussion about Global Marketing .. 2017 did Mar 15th, + Mar 17th 2020 countries over 200 million The USA is the ONLY  "top 5" country with a reasonable GDP per capita Global population trends .. GDP per capita for top 20 countries  youtube.com/watch?v=xAYvPLEDnOM USA # 1       $69,000 Canada # 5  $54,000  China $23,000 India  $10,000 did Mon Mar 15th and Apr 3rd did Mar 17th Fri

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Chpt 7    FD I Foreign Direct Investment

FDI Concepts did Mon Mar 13th and Apr 3rd did Wed Mar 15th did Fri Mar 17th FDI in Canada . FDI and Sovereignty Issues Mon Mar 13th + Apr 3rd Wed Mar 15th did Fri Mar 17th FDI  Country Evaluation and Selection - choosing mktg  production sites, - weighing variables Indicators of economic supremacy did Mon Mar 13th did Wed Mar 15th did Fri Mar 17th   Countries that o make planes, plane parts o make cell phones, phone parts o make cars, car parts (make = assemble) . ,d

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Chpt 8 Multinational Market Regions and Market Groups LO6

European Union p. 280 - 281 text Andean Pact Mercosur BRIC Caricom TPP Trans Pacific Partnership ASEAN APEC OECDwww.oecd.org Mon Mar 13th, and Apr 3rd Wed Mar 29th Thu Mar 30th OECD is a great source of trade  stats for doing Int'l Mktg Research . ,d

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https://youtu.be/_neK0xgrTeg screen capture summary of Week 8 and Week 9 + some material from Week 1 - Week 7
Emphasis is on what you need to read, and know, and include in your annual report
11 min 10 sec
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2022 Nov 28 - Dec 2  WEEK 12

.ONLINE LECTURE USING MATERIAL FROM  http://www.witiger.com/senecacollege/MRK460.htm AND the Textbook online material https://connect.mheducation.com/......

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Chpt 8, Chpt 6   Regional Economic Expansion

WTO  World Trade Organization Thu Mar 30th Fri Mar 31st Mon Apr 3rd     WTGR  2008 interview on CBC about WTO

WTGR interview on CBC about the WTO 5 min 21 sec, all sections should watch this, and make comments

 

Chpt 9 4X

Foreign Exchange Market also referred to as ForEx or 4X f......and try to incorporate some of it into your company report began Mon Mar 13th   4X topics Currency Conversion p. 319 Spot Exchange Rates p. 318 Forward Exchange Rates p. 319 Currency Swaps p. 321

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Chpt 9 4X

added in 2022 July 26 https://youtu.be/zwEaikLu7eM 4 min 9 sec

Genesis T.J. produced this informative video in July 2022 to explain the signifcance of the Euro reaching equal value with the Euro. Basically, the value of the U.S. dollar has declined in the past few years to the point where 1 Euro is worth 1 Dollar. A weaker dollar will help U.S. companies export - but it will make it more expensive for U.S. companies importing materials and supplies to manufacture "Made in America" things.

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Chpt 9 4X

Canada's largest trading partner is the USA Lower U.S. dollar will make it easier for Canadians to import U.S. smartphones, clothing, cars and autoparts and make it less expensive to travel to the U.S. Lower US dollar will make it more expensive for the Americans to import Canadian agricultural products, food, alcohol and make it more expensive for American tourists to visit Canada.

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. World Bank versus the IMF Chpt 10

d AVP Alien versus Predator

World Bank Wed Mar 29th Thu Mar 30th Fri Mar 31st Mon Apr 3rd

IMF  International Monetary Fund Wed Mar 29th Thu Mar 30th Fri Mar 31st   IMF / Moral Hazard Wed Mar 29th Thu Mar 30th Fri Mar 31st watch and make comments