MRK460 Seneca College 2020 March TEN VIDEOS

Updated 2020 March 29 Sunday evening
MRK 460 Global Marketing

DUE DATE ...EVERYTHING has to be
received by the professor by midnight Saturday
11:59 pm Saturday April 18th

My (WTGR) deadline is final grades submitted online Tue April 21st 09:00 am

5 min 19 sec	What is Global Marketing - an explanation Listing the 4Ps and what you would do in a "Global" context. Important to view it completely and see the suggestions about where you get info + comments on how many pages you have to do. Emphasis on "useful and interesting" - tell a "Grizzly Bear story"

4 min 23 sec	MRK 460 - explaining the difference between 1. Doing a video (3-5 min) ..to replace the class presentation (10-12 min), and then additionally a written report.(15-20 pp). vs. 2. Have one longer video *8-12 min) containing what you would have presented + the written report info.

2 min 48 sec	"Behind the scenes" of the 2020 March 24 th "Campfire in the woods"..describes my "Go Bag" and some contents. Plus dog "Ranger" and the DEW Line (Distant Early Warning)

2 min 24 sec	Technological Environment Answering a student's question Think of how the company you are working on exploits some advance in the technological environment to serve their customers better, abd be more competitive.

2 min 19 sec ...Divide the problem into parts Triple C - be Calm Cool and Collected	Contingency planning and Covid Do not worry about acquiring every resource possible, situations change and you have to Improvise, Adapt and Overcome The most important is thinking clearly - and other tips

2 min 5 sec	Final comments on the whole course - you use this video to say what you learned best in the whole course that was "useful and interesting" Basically this is the spot you make your final overall comments for class participation - it is also wise to read the other student's comments and, in some cases, add whether you agree or disagree with them.

1 min 12 secs	If you need to ask me something right away, here is how to get the fastest answer. At the time I posted this new page on the MRK460 site (Sunday March 29th), there are still 20+ days before the course finishes - there are about 150 students in all 5 sections. Mathematically that is about 10 phone calls a day to speak to every student in the class - should be easy :-)

1 min 50 secs	Team Participation - no, not everybody has to be IN the video, but everybody has to contribute - I explain ... Also, it is useful to have a page that lists all the group members, and list what each did eg. Kevin - Economic Environment, Currency Exchange Rate eg. Susan - Technological Environment, Viral Marketing, the companies new product

1 min 12 secs	Answering the question of "how long would the video be?" And discussing what the video would cover

1 min 8 secs	If you have a complicated question, just send me an email with your phone number, and I will call you.

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