MRK 410 ASSIGNMENT INFO 2005 As Taught by Prof. Tim Richardson and Prof. Michael O'Neill  School of Marketing and e-Business

last updated 2005 May 05
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Assignments   Details

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Web Report Assignment     15% of the term mark
 

click on Feliesha's image to hear her comments on some points about the assignment

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To be done as an individual. Using search engines (see  www.witiger.com/ecommerce/searchengineissues.htm ) examine 5 online business web sites from a
selected category (ie. tourism, sports, trout fishing, pick-up trucks, doll collecting etc.). You may want to choose a category similar to the one you will be working with for your Storefront Project. Rank the sites according to a  system to show how you rate them - for example, a star system where 5 stars is the best.

Discuss each site using the following criteria to make comments.
 

o First impressions: design, layout, graphics, fonts, colours, etc. o Navigation - ease of use, links o If material is current and up to date o Problems observed - difficulties, hype, misleading materials o Useful applications for customers and other site visitors o E-commerce considerations (ie: security regarding method of payment) o Additional comments

you will be graded with a letter which will be converted to a mark out of 15 the table explaining this is to the left

Convert this information to a web page and provide the link to it, so it  can be seen on your main page
- your main page will be http://learn.senecac.on.ca/~XXXXXXX/MRK410/

 Using a table format is recommended.  You will want to include an introduction to your report. Please include graphics and links where appropriate and proper navigation.

Go here for an example of how to improve your spacing and layout  www.witiger.com/internet/someimprovements.htm

When you finish this assignment, you should put something on the Web Report Assignment page to allow me to know it is done, eg., like "finished Feb 2"