MRK 360 Oral Presentation Rubric: Business Plan Challenge

 

Group Name: ___________________________                                    Total Score: ___________

 

Category

4

(Outstanding)

3

(Good)

2

(Needs Improvement)

1

(Limited or Missing)

 

 

 

 

 

Introduction/ Executive Summery

Executive summary is presented in a clear and concise manner adding to impeccable effectiveness; summary

provides a comprehensive overview of the business, and fully outlines

and describes main aspects of the business

 

Executive summary is presented clearly; summary

provides a thorough overview of the business, and outlines

and describes main aspects of the business

 

Executive summary provides a

satisfactory overview of the

business; summary is missing a

few minor points, but meets

expectations.

 

Executive summary does not

present a clear overview of the

business; main points are not

outlined, or cannot be understood

 

Comments:

 

 

 

 

 

 

 

Profile of the Organization

Thoroughly presents the business idea,

including the company’s unique mission,

vision, goals, objectives, and

overall strategic direction; fully

outlines the reasons for launching the venture at this time, and effectively promotes the product/service

offered;

clearly and

convincingly articulates the

company’s distinctive value proposition

 

Presents the business idea effectively,

including the company’s mission,

vision, goals, objectives, and

overall strategic direction; and

outlines their reasons for launching the venture, and outlines the product/service being offered

offered.

The business idea is clearly presented; strategic elements are satisfactorily outlined (with a few

minor omissions); the business plan describes the reasons for starting the business, product or service offered but does not elaborate; the company’s value proposition is described, but is

less than fully developed; business description is lacking detail, but meets minimum

standards

 

Plan is missing a business description, or description of the

business is vague and inadequately developed; few if

any details are provided regarding product/service

offered and strategic

elements; business model is not sufficiently

described; does not clearly describe the benefits of the

good/service offered and how it

addresses consumer needs;

overall company focus is unclear

 

Comments:

 

 

 

 

 

 

 

 

 

 

Profile of the Industry and product

 

Provides a professional level analysis of industry size, segments, maturity, opportunities and threats in the industry; specifically identifies target market and consumer demographics, and

fully describes niche in which the company will operate; clearly

presents significant competitive advantages and effectively analyzes their impacts on

organizational success

 

Provides a good analysis of the industry in terms of size, opportunities and threats; identifies target market and consumer demographics for the product but missing some in depth insight.  

Business plan describes major characteristics of the industry,

but analysis is limited or missing a

few elements; market attributes

are described and their impacts

on the business are adequately

assessed; plan identifies

competitive advantages of the

company, but a discussion of

the contribution to the company’s market success is

missing or less than fully developed; industry analysis is

appropriately developed

 

Industry analysis is not provided or is inadequate; evaluation of

important industry characteristics

is lacking detail and does not

present a

comprehensive

assessment of the industry in

which the company will be

competing; limited competitor

and market analyses are

provided; few if any competitive

advantages are identified, and no

analysis of their effects is

provided

 

Comments:

 

 

 

 

 

 

Marketing Plan

 

Outlines and describes the

marketing plan for the overall marketing strategy for the proposed new enterprise at a professional level;

provides excellent details regarding pricing, promotion, advertising, distribution, media usage, public

relations, and web/social media

presence; fully describes sales

management plan and composition of sales force; provides a comprehensive and detailed budget

Clearly outlines and describes the

marketing plan and has an effective

overall marketing strategy; provides good details regarding pricing, promotion, advertising, distribution, media usage, public

relations, and web/social media

presence; describes sales

management plan and composition of sales force;

provides a detailed budget

Marketing plan is outlined, but less than fully described; the plan summarizes the marketing strategy, but is missing a few

elements; some specifics regarding pricing, promotion,

advertising, distribution, media

usage, public relations, and

web/social media presence are

provided, but some details are not described; the plan

adequately addresses a sales

management plan, and a satisfactory budget is provided

 

Marketing plan is not provided,

or is inadequate, imprecise, or

incomplete in significant respects; description of

important characteristics of the marketing strategy is vague and lacking detail; a sales management plan is not identified or not sufficiently

described; a budget for the marketing plan is not provided,

or is missing important elements,

is unrealistic, and/or is incorrectly prepared

 

Comments:

 

 

 

 

 

 

Organization Plan

 

Effectively outlines and develops

an operational plan for the proposed new enterprise at a professional level; the plan clearly identifies needs

relating to human resources, facilities, and technology

infrastructure; fully describes plan for logistics and supply chain management

 

Outlines and develops an operational plan for the proposed new enterprise to a good standard; the plan identifies needs relating to human resources,

facilities, and technology

infrastructure; makes mention of logistics and supply chain

management

 

Operational plan is outlined, but less than fully described; the plan summarizes human resource, facility, and technology needs, but is missing a few elements; a

logistics and supply chain plan is satisfactorily outlined; a few

details are not described, but

plan meets expectations

 

Operational plan is not provided,

or is inadequate, not fully developed, or incomplete in

significant respects; description of important resource needs is vague and lacking detail; a

logistics and supply chain plan is not provided or is not sufficiently described

 

Comments:

 

 

 

 

 

 

 

 

 

Financial Plan

 

Presents an accurate, realistic,

and achievable financial plan for

the proposed new enterprise; the

plan includes reasonable and

fully supported sales forecasts

and income projections,

pro-forma financial statements, a

break-even analysis, and a

capital budget; the plan clearly identifies and effectively justifies possible sources of financing

 

Presents an accurate financial plan for the proposed new enterprise; the

plan includes reasonable sales forecasts

and income projections,

pro-forma financial statements, a

break-even analysis, and a

capital budget; the plan identifies possible sources of financing

 

Plan outlines the principal financial elements, but analysis is

limited or missing a few minor

components; sales forecasts, income projections,

pro-forma financial statements, a break-even

analysis, and a capital budget are

included, but are less than fully

justified; the plan outlines possible sources of financing

Financial plan is not provided, or

is inadequate, unrealistic, or

incomplete in significant respects; analyses of and/or projections for

key components of the financial

plan are inaccurate, not

developed, and/or lacking detail;

a proposal for alternative financing sources is not provided

or is not adequately described

and/or substantiated

 

Comments:

 

 

 

 

 

 

 

 

 

Oral Communication

Skills

 

Business plan is presented at a professional caliber, which can be easily follow; presentation

uses remarkable graphics to explain

and reinforce the information presented; presenters maintain eye contact with audience without the use of notes,

presenters speak in a clear voice; presentation is thorough, clear, and

compelling;

presenters are professional,

confident, comfortable,  enthusiastic and

able to answer questions extremely well.

 

Business plan is presented in a

logical, interesting, and effective

sequence, which can be easily followed; presentation

uses effective graphics to explain

and reinforce the information

presented; presenters maintain eye contact with audience

seldom using notes; presenters speaks in a clear voice and uses correct, precise

pronunciation of terms; presentation is thorough, clear,

and informative;

presenters are able to answer questions effectively

 

Business plan is presented in a

sequence can be

followed; graphics support and

are related to the components of the

business plan; presenters

maintains eye contact with the

audience with a few minor exceptions; presenters reads from notes on multiple occasions;

presenters use good voice dynamics and clearly enunciates

terms; presenters are comfortable

for the most part and adequately

answers questions; overall, the

presentation is delivered in a

satisfactory manner and meets

expectations with respect to oral

communication skills

 

Presentation cannot be understood because there is no

logical sequencing of information; presenters

use superfluous graphics or no

graphics; graphics do not support

or relate to issues presented; presenters reads most or all of the

report with little or no eye contact; presenter mumbles,

incorrectly pronounces terms,

and/or speaks too quietly;

presenters are

unprofessional, lack confidence, and cannot answer basic questions

 

Comments:

 

 

 

 

 

 

 

 

 

 

Overall Comments/Impressions:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Evaluator: _____________________________