MRK 213

SENECA COLLEGE, TORONTO

As Taught by Prof. Tim Richardson Jan- Apr 2010

http://www.mcgraw-hillryerson.org/highereducation/php/bookinfo.php?isbn=0072513802&pNumber=394043&course=

text specific to the Marketing Plan Game

Text for MRK106,
MRK200, MRK 213

MRK 213, MARKETING PLANNING
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Texts
o McCarthy, and Perrault Basic Marketing - A Global Managerial Approach, 12th Canadian Edition
(the text you used in MRK106)

o Mason and Perrault "The Marketing Game!" Third Edition

Course outline www.senecac.on.ca/outlines/101/FOB/MRK213.HTM

.last updated 2010 March 17

check your marks online

Jan

Feb

Mar

Apr

marketing mix
4P's Product, Price
Promotion, -Place
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Video intro by
Prof. Richardson

http://www.youtube.com/watch?v=T46p_agdC9M

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Getting started Video

http://www.youtube.com/watch?v=ofszVdmVj0A

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4 types of opportunities
o Market Penetration
o Market Development
o Product Development
o Diversification
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- marketing strategy/plan
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Chpt 8

Marketing Research
WTGR Online Unit

http://www.youtube.com/watch?v=ytwPbZJH0u0

YouTube video of Chpt 8
- by students

http://www.youtube.com/watch?v=BYXIHlDL8jk

video by WTGR about remembering the 5 Steps in the Mktg Rsearch Process
text Website Chpt 8

Chpt 8 online quiz

Chpt 8 Key Terms
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Chpt 18

Marketing Planning
text Website Chpt 19

YouTube video of Chpt 18
- by students
Chpt 18 online quiz
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Chpt 18 Key Terms

Prof. O'Neill's Introduction

http://www.youtube.com/watch?v=69vq3OtNqDs

NEW
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Video intro to Mktg Game by Prof. Kanitz Part 1 of 4

http://www.youtube.com/watch?v=RE3jLNAF_Dk

.
Prof. Kanitz Part 2 of 4

http://www.youtube.com/watch?v=pdEPyZ3z7DQ

,
Prof. Kanitz Part 3 of 4

http://www.youtube.com/watch?v=5IXHvQm4QDw

.
Prof. Kanitz Part 4 of 4

http://www.youtube.com/watch?v=hd6mLogDkBo

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Page 512 Chpt 18
All of the answers to the points on p. 512 are in the Mktg Plan Game Text Chpts 1 - 4
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Pricing and Markup Chain

Appendix B

p. 544 - 546
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Chpt 17

p. 471 - 473

text Website Chpt 17
Price Setting

Chpt 17 online quiz
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Feb 8 - 12th
The Game - Run 1
- just to try it
- recommend you buy all reports
- print your proforma statement
- email the file to the prof
- prof will "run the game" when all teams are in, and email you back the results
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Demographic Dimensions

Chpt 5

http://www.youtube.com/watch?v=pAZSEWtLoZU

Video made March 12th of Chapter 5, "Demographics"

ONLINE for Chpt 5
Multiple Choice Quiz
matching the Text

.
Demographics
Assignment
Details
bring to class Mar 22

Appendix B

p. 538 - 548
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Chpt 12

Retailing and Wholesaling

ONLINE for Chpt 12
Multiple Choice Quiz
matching the Text

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E-commerce
Benefits and Limitations
.
Search Engine Optimization

Positioning - PPT

text Website Chpt 12

Chpt 12 online quiz
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Test 2
Chpt 5, 12
+ Benefits and Limitations
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The Game - Run 4

Mar 15 - 19th
The Game - Run 5

Mar 22 - 26th
The Game - Run 6

Mar 29 - Apr 2
The Game - Run 7 + write Final Report
-----------------------------
Prepare Marketing Game Report

Marketing Game
Report Instructions

Evaluation Form
so you will know how it will be marked

Section M Q Mon, Wed
Jan 11 intro
Jan 13 Chpt 8
Jan 18 work on assignment
Jan 20 Chpt 8
Jan 27 Wed Chpt 18
(did Chpt 18 online quiz in class)

Feb 3 Wed
Feb 10 Wed Test 1 Chpt 8
Feb 15 no class HOLIDAY
Feb 17 Wed
Feb 22 no class - work on the game
Feb 24 Wed

Break week 1st - 7th
Mar 08 no class - work on the game
Mar 10 Wed
Mar 15 Mon - Chpt 5
Mar 17 Wed - Chpt 12
Mar 22 Mon hand in assignment
Mar 24 Wed Term Test 2
(chpt 5 and 12)

Apr 7 Wed
Apr 14 Wed
Exam week 19th - 23rd

Section M B Wed Fri
Jan 13 intro + Chpt 8
Jan 15 work on assignment
Jan 20 Chpt 8
Jan 22 Chpt 18
Jan 27 Wed Chpt 18
(did Chpt 18 online quiz in class)

Feb 3 Wed
Feb 10 Wed Test 1 Chpt 8
Feb 12 no class - work on the game
Feb 17 Wed
Feb 19 no class - work on the game
Feb 24 Wed
Feb 26 no class - work on the game

Break week 1st - 7th
Mar 10 Wed
Mar 12 no class - work on the game
Mar 17 Wed - Chpt 5
Mar 19 Fri - Chpt 12
Mar 24 Wed Test 2
(chpt 5 and 12)
Mar 24 hand in assignmentTerm

Apr 7 Wed
Apr 14 Wed
Exam week 19th - 23rd

http://www.witiger.com/senecacollege/MRK213/MRK213-2010-02-Feb10PDF-groups.pdf

click to view group members as of Feb 10th

Each class is divided into industries
Class Section MQ Industry A
Class Section MB Industry B
- then, each Industry is divided into 4 companies
- these 4 companies (described in the book) compete against each other within the industry

click on this mini screen capture to see what groups are set up as of Friday Feb 10th
- if you are not in a group, you cannot play the game - see the professor

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witiger.com	CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG&BUSINESS SHORTCUTS I TEACHING SCHEDULE
	.
	MISTAKES ITEXTS USED I IMAGES I RANK IDISCLAIMER I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPS I
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