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As Taught by Prof. Tim Richardson Jan- Apr 2010 www.senecac.on.ca/outlines/101/FOB/MRK213.HTM |
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marketing mix
4P's Product, Price Promotion, -Place --------------------------------- Video intro by Prof. Richardson --------------------------------- Getting started Video --------------------------------- 4 types of opportunities o Market Penetration o Market Development o Product Development o Diversification --------------------------------- - marketing strategy/plan ---------------------------------
WTGR Online Unit YouTube video of Chpt 8 - by students video by WTGR about remembering the 5 Steps in the Mktg Rsearch Process text Website Chpt 8 Chpt
8 Key Terms
text Website Chpt 19 YouTube video of Chpt 18 - by students Chpt 18 online quiz ----------------------------- Chpt 18 Key Terms |
Prof. O'Neill's
Introduction
NEW -------------------------------- Video intro to Mktg Game by Prof. Kanitz Part 1 of 4 . Prof. Kanitz Part 2 of 4 , Prof. Kanitz Part 3 of 4 . Prof. Kanitz Part 4 of 4 ------------------------------- Page 512 Chpt 18 All of the answers to the points on p. 512 are in the Mktg Plan Game Text Chpts 1 - 4 ------------------------------------- Pricing and Markup Chain
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text
Website Chpt 17
Chpt
17 online quiz
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Demographic
Dimensions
Video made March 12th of Chapter 5, "Demographics"
Demographics Assignment Details bring to class Mar 22
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E-commerce Benefits and Limitations . Search Engine Optimization Positioning - PPT Chpt
12 online quiz
Test
2
The
Game - Run 4
Mar
15 - 19th
Mar
22 - 26th
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Mar
29 - Apr 2
The Game - Run 7 + write Final Report ----------------------------- Prepare Marketing Game Report Marketing
Game
Evaluation
Form
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Section
M Q Mon, Wed
Jan 11 intro Jan 13 Chpt 8 Jan 18 work on assignment Jan 20 Chpt 8 Jan 27 Wed Chpt 18 (did Chpt 18 online quiz in class) |
Feb
3 Wed
Feb 10 Wed Test 1 Chpt 8 Feb 15 no class HOLIDAY Feb 17 Wed Feb 22 no class - work on the game Feb 24 Wed |
Break
week 1st - 7th
Mar 08 no class - work on the game Mar 10 Wed Mar 15 Mon - Chpt 5 Mar 17 Wed - Chpt 12 Mar 22 Mon hand in assignment Mar 24 Wed Term Test 2 (chpt 5 and 12) |
Apr
7 Wed
Apr 14 Wed Exam week 19th - 23rd |
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Section
M B Wed Fri
Jan 13 intro + Chpt 8 Jan 15 work on assignment Jan 20 Chpt 8 Jan 22 Chpt 18 Jan 27 Wed Chpt 18 (did Chpt 18 online quiz in class) |
Feb
3 Wed
Feb 10 Wed Test 1 Chpt 8 Feb 12 no class - work on the game Feb 17 Wed Feb 19 no class - work on the game Feb 24 Wed Feb 26 no class - work on the game |
Break
week 1st - 7th
Mar 10 Wed Mar 12 no class - work on the game Mar 17 Wed - Chpt 5 Mar 19 Fri - Chpt 12 Mar 24 Wed Test 2 (chpt 5 and 12) Mar 24 hand in assignmentTerm |
Apr
7 Wed
Apr 14 Wed Exam week 19th - 23rd |
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CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG&BUSINESS SHORTCUTS I TEACHING SCHEDULE |
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MISTAKES ITEXTS USED I IMAGES I RANK IDISCLAIMER I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPS I | |
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Prof. W. Tim G. Richardson © www.witiger.com