What is marketing ...
p. 3-4 10th Ed. text
Marketing is not just advertising, an explanation of the 4P's
did Sept 4

watch on your own

4P's
p. 11 9th Ed. text
p. 9 10th Ed. text
 o Product
 o Price
 o Promotion
 o Place
noted Sept 4
"10 fingers"
of business and marketing

noted Sept 4.
"What is Marketing"
Video by WTGR 

shT

The breadth and depth of marketing p. 6-7
p. 5-6 10th Ed. text
diS
o What is a market
o Who markets
o What is marketed
o Who buys what is mktd
o Who benefits
.

WTGR on CTV re: Apple
re: target market segment
re: Product Life Cycle
re: competitive environment

Marketing Concept
p. 13 10th Ed. text
noe
------------------------------------.
FABs
Features
Advantages
Benefits
non
------------------------------------.
Intro to Mktg old.ppt
di

----------------------------------
Orientations
o Product Orientation
o Sales Orientation
o Marketing Orientation
di
Page 12 in 10th Ed. text

video on 3 orientations
n

6 Orientations

.
o CRM Customer Relationship Management

o CLV
Customer Lifetime Value
page 16
d
o Customer Experience Mgmnt Era
o Social Marketing Era
---------------------------------
marketing and NPOs
noted Sept 4
Ice Bucket Challenge
ALS

showed Sept 4
Non Profit Organizations are becoming very innovative in their marketing
 

Chpt 2

What is a Strategy
- who +
- 4Ps
di

p. 28 10th Ed. text

3 Min 08 Sec
3 Generic Strategies

Core Values
p. 30 10th Ed. text
 

Mission Statements p. 30 10th Ed. text covered inBAM101   G.O.P.S.T. o Goal(s) o Objectives o Plans o Strategies o Tactics  discussed in BAM101 but the official MRK106 outline also mentions them SMART Objectives o Specific o Measureable o Achievable o Realistic o Time-Bound

..
Emerging Challenges
Outsourcing p. 37
done in BAM101
. 
Mergers
Strategic Alliances p. 39
Collaborative Relationships
-----------------------------------
Developing Successful Marketing Strategies

What is a Strategy
p. 33-34 Text10thEd
Competencies
Competitive Advantage
Quality

Are Objectives
S.M.A.R.T. p. 31 Text10thEd.

SWOT analysis
p. 43  Text 10th Ed.
did Sept 11
re-did Nov 27th
o Strengths
o Weakness
o Opportunities
o Threats
.
Competition Basics p. 91
done in BAM101..
----------------------------------
types of opportunities
including the Ansoff Matrix
did Sept 11
o Market Penetration 
o Market Development 
o Product Development 
o Diversification
did Sept 11

did Sept 11
4 Types of marketing opportunities explained
.
Market Development using the example of Timmies

----------------------------------
Dashboards
p. 39 Text10thEd
Metrics
 

Strategic Marketing Process "The Marketing Plan" Marketing Strategies noted Sept 11 Marketing Plans Marketing Programs p. 44 Text10thEd

. 

Chpt 3

the Marketing Environments
done mostly in BAM 101
noted Sept 4.
PEST(C)..
Political Environment
Economic Environment
Social-cultural E.
Technological  E.
Competitive Environment
+
Geographic Environment

-----------------------------------------

Trends and Forces in the External Marketing Environment most of the 6E's are discussed in BAM101 but the official MRK106 outline also mentions them

. 
Tracking Enviromental Trends
p. 75 10th Ed. text does not cover "G" geography

Social-Cultural
influences on
Consumer Behaviour
- silence vs boldness
did Sept 16
p. 77 10th Ed. text
Social Class and Culture
p. 79 10th Ed. text
o . 78-83
did 

Ethnic Diversity

Demographics
Boomers age 52-70
Gen X age 34-54
Gen Y age 17-33
Millenials 0-16
YouTube video
Micah Tyler
 very funny
showed Sept 16 2019
.
Kevin Bacon Explains the '80s to Millennials 
YouTube

Economic Environment
- currency exchange rate
- minimum wage
- inflation
p. 81 10th Ed. text
did Sept 16
.
Technology
p. 82-83 10th Ed. text
.
Competition
Competition
Basic Principles
and
"Who Is" your competition
GoPro vs Samsung Phone 9+
did Sept 16

Degrees of Competition
p. 83-84 10th Ed. text
did Sept 16
Pure Competition
Monopoly
Monopolistic Competition
Oligopoly
p. 83-84 10th Ed. text

Politics - Regulations
p. 86-87 10th Ed. text
did Sept 16
discussed examples
- food labelling
- clothing labelling

------------------------------------
marketing is bad
for Sept 18
Consumerism 
p. 88 10th Ed. text
and Materialism
 

Chpt 4 Ethics see BAM101

. 

Ethics and Corporate Social Responsibility is covered in BAM101 but the official MRK106 outline also mentions them

. 
Stakeholders
p. 105 10th Ed. text
did Sept 16

video explaining origin of the word Stakeholder
showed part Sept 16

Corporate Social Responsibility
(most likely discuss this in BAM101)
p. 104-109 10th Ed. text
- Obstructionist Stance
- Defensive Stance
- Accommodative Stance
- Proactive Stance
 

Chpt 5

Consumer purchase decision process
p. 117-119 10th Ed. text
began Sept 18
- problem recognition
- information search
      - people use cell phones
- alternative evaluation
      - competition
- purchase decision
       - make it easy to buy
       - $225 bi-weekly = $39,600
- post-purchase behaviour
    - make the customer happy
    - related to market penetration
. 
Cognitive Dissonance
related to Market Penetration
did Sept 18
p. 119 in 10th Ed. text

the video explaining Cognitive Dissonance
1 min 32 sec
.
Motivation and Maslow's Hierarchy of Needs
began Sept 18
p. 123 in 10th Edition text

Values, Beliefs, Attitudes
p. 126 in 10th Ed. text

Social Cultural Influences on Consumer Behaviour
p. 129 in 10th Ed. text
 

Viral Marketing p. 130 in 10th Ed. Text Pass Along Mktg Undercover Viral Mktg Gossip/Buzz Mktg Guerilla Mktg for Sept 25 did Oct 16 V.W. Viral Video Superbowl ad original V.W. superbowl ad Parody-The Mad Jamaican did Oct 16 Google partition ad did Oct 16 -------------------------------- sulibreezy Hate School/ Love Education did Oct 16 our response dS

Canadian Culture
for Sept 25
French-Canadian 
South-Asian Canadian
Chinese-Canadian
Caribbean Canadian
p. 132-134 10th ed.
 

Chpt 6

Marketing to organizations B2B and B2G is typically not covered in MRK106 but instead is done in MRK200
. 

Chpt 7

Marketing to globally is typically not covered in MRK106 but instead is complete course MRK460
. 

Chpt 8

Marketing Research is typically not covered in MRK106 but instead is done in MRK200
 

Chpt 9

Who is a customer
f
Target Markets
Segmentation

MarketSegmentation
did Oct 7

WTGR on CTV News discussing segmentation and Blackberry
 

powerpoint segmentation
d

students should download the PPT and keep it with their class notes
Segmenting Dimensions
Geographic
Demographic
Psychographic
Behaviour
Usage rate
 

Segmentation Criteria
- example of Otterbox

showed Oct 7
noted again Nov 27th
1. homogenous
2. heterogenous
3. substantial
4. competition

ppt segmentation process
did 
Market Oriented Strategies
- single, mutiple, combined 
Int'l mrktg

Observational Marketing
- Samsung S6 Edge
noted Oct 7

(dates for the generations differ widely according to various sources)
 

80/20 rule
Pareto Principle
added 2017Sept28
noted Oct 7.

Product Positioning
- head to head
- differentiation
p. 248 9th Ed. text
d
.
Positioning powerpoint
noted Nov 27th
Positioning ppt 2016
noted Nov 27th

.
 

Product

"PRODUCT"
began Oct 28
old ppt updated 2014

Product includes "Packaging" discussed 
Tim Horton's vs McDonalds

did Oct 28

did Oct 28

Product Lines 
began Oct 28
eg. Ford - SUVs
Product Mix
eg. Addidas,       Nike
     Apple, SONY
p. 254-255 8th Ed.
. 
Classes of 
p. 256-257 8th Ed.
  o Consumer Goods
  o Industrial Goods

industrial products
and services (old PPT)
 

What is a New Product p. 257-258 8th Ed. . Developing New Products and Services New Product Development Process (also done in BAM101) p. 264-267 8th Ed. did again Nov 27 Idea Generation  Screening  Idea Evaluation Develop Product Market Testing Commercialization  Dot.com failures d learning how to succeed in business by avoiding mistakes

. 
Franchising basics
--------------------------------
Chpt 11
Managing Products and Brands
p. 279-290
.
Product Mgmnt 
Product Life Cycle Unit
p. 285-287 10th Ed. text
did Nov 13
PLC powerpoint
- Product Modification
did Nov 6
-Market Modification
did Nov 6th
Introduction Stage
Growth Stage
Maturity Stage
Decline Stage

noT
PLC video 
real examples 
by MRK106 students
.--------------------------------------
Branding Unit , packaging
noted 
+ powerpoint on branding
did 
Brand Name
Brand Personality
Brand Equity
Brand Licensing
Branding Strategies
cobranding
multibranding
Private Branding
--------------------------------------
packaging and labelling
Packaging PPT
d
talked about blister packs

Packaging - Lids

product warranty
--------------------------------------
simple ppt for old Chpt 11
Place
Channel Systems
detailed ppt for Chpt 11
- based on 8th ed. of the text
---------------------------------
Chpt 12
Managing Services
Mktg Services PPT
b
- consumer  services 
- industrial services
.
Intangible
Inconsistency
Inseparability
Inventory

Marketing Services
Product
Price
Place / Distribution
Promotion
+
People
Physical Evidence
- impression management
Process
- procedures for delivering
Productivity
- capacity management
---------------------------------
Chpt 13 
Pricing Products and Services

Pricing Basics
noted Nov 6
Cost Sheets
building Price Lists
Markups
Stockturn Rate
Total FIxed Cost
Total Variable Cost

Pricing Objectives
did Nov 6
- Profit Oriented
- Sales Oriented
- Status Quo Oriented
.
pricing policies
d
- skimming
- penetration
- prestige 
- price bundling

Rolex versus Timex
did Nov 13

. 
Skimming Price explained

noted 
Penetration Price explained
noted Microsoft vs Netscape

noted Nov 13

Cost Oriented Pricing
d
- standard markup
- cost-plus pricing p. 346
- experience curve p. 346

Profit Oriented Pricing
- Target Profit pricing
- Return-on-sales
- ROI pricing

Pricing Differentiation

Chpt 13 
Price Elasticity
Supply and Demand
Elastic Demand
Inelastic Demand
did Nov 13
p. 343 10th Ed. text

Break-even analysis
noted 

The reason for Break-Even Analysis
--------------------------------------
Marketing seasonal events and holidays

Hallowe'en

2 min 51 sec
YouTube Video
made 
students commenting on considerations in marketing to young people at Hallowe'en 2016
 
 

SEO / SMO Search Engine Optimization mS p. 89 in 10th Ed. text E-commerce Benefits and Limitations d Things to be convincing a h

Canadian Trends in Retailing
Website not enough - have to be digitally mobile
- mobile access to shopping websites continues to grow

How marketing and consumer trends drive unusual consequences
did Aug 1
example: 
Bacon Big Mac

equals
Coy-wolves north of  the GTA

noted October

Note SEO but SMO and Inbound Marketing
Local SEO factors
 poweredbysearch.com
/resources/top-local-seo-
ranking-factors-in-2015/
di
from 

-  -  -  -  -  -  -  -  -  -  -  -  -  -

S

Hubspot Certification .   http://certification.hubspot .com/inbound-certification

-----------------------------------
Inbound marketing and SEO
noted Nov 27
- -  -  -  -  -  -  -  -  -  -  -  -  -
Forms of Ownership p. 403
dW
- Independent Retailer
- Corporate Chain
- Contractual System

Level of Service p. 404-405
d
- Self-service
- Limited Service
- Full-service

Merchandise Line p. 405
d
- breadth of line

Non-Store Retailing
d
- Automatic Vending
- Direct Mail / Cataloques
- TV SHopping
- Online Retailing
- Telemarketing
- Direct Selling

Retailing Strategy p. 410
did
Retail Positioning Matrix
Retailing Mix p. 412
- price
- place (store location)
- promotion (comms)
- product (merchandise)
--------------------------------------------
Chpt 16 
IMC  Direct Marketing

The Communication Process
source
message
channel
receivers

encoding and decoding
encoding decoding noise ppt
did Nov 18th
did Nov 20th
Push-Pull Strategy p. 439
push-pull powerpoint
did Nov 18th
Push versus Pull

did Nov 18th
old powerpoint for Chpt 16
--------------------------------------------
Chpt 17
Advertising, Sales Promotion, ? Public Relations
Promotion
powerpoint
showed Nov 20th
The Promotional Mix
began Nov 13
did Nov 20th
  o Mass Selling
    o Advertising
    o Publicity
          o Viral Mktg
  o Personal Selling
did Nov 20th
           o B2C
           o B2B
           o B2G (government)
         o Prospecting
         o Approach
         o Presentation
         o Demonstration
         o Objections
         o Closing
          o Follow-up
  o Sales Promotion

kewl commercials, weird ads
began Nov 20th
------------------------------------------
Promotional Objectives
did Nov 20th
  o Inform
  o Persuad
  o Remind
------------------------------------------
Promotional People
  o Sales Managers
  o Advertising Managers
  o Sales Promotion Managers
did Nov 20th
-------------------------------------------
Chpt 18
Personal Selling and Sales Management
n
p. 485-492
Steps in the Selling Process
Selling PPT
d
Personal Selling 
mentioned briefly Nov 13
did Nov 20th
  o Prospecting
  o Approach
  o Presentation
  o Demonstration
  o Handling Objections
  o Closing
  o Follow-up

Sales Presentations
  o Prepared Presentations
  o Consultative Selling
  o Selling-Formula Approach
---------------------------------------------
sources of info
---------------------------------------------

---------------------------------------
 

Appendix A page 55 - 74 in the 10th Ed. text - discusses how to create a marketing plan in detail read this for Nov

 .
 

James Hov 2017 Seneca Alumni guest speaker - personal branding - social media mktg Hov - Facebook Hov - Instagram Hov - Twitter Hov - IMDB

.

Dec 16th grades due