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BUS
106 , Intro to Business
As taught by Prof. Tim
Richardson
| BUS
106 Assignment 2013 and 2014 |
Assignment
Details |
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last updated
2014 Jan 20
GROUP PROJECT – Based
on 5 Steps in the New Product Development Process
www.witiger.com/marketing/newproductdevelopment.htm
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you pick your own groups, 3, 4 or 5 in a group - or you can do it on your
own
This project is worth
10% of your term mark and will included the following
Using the newspapers and
the internet, research and describe what you would do in the first 3 steps
of the New Product Development Process
With an emphasis on Step
1 and Step 2
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1. Idea Generation (thinking
about a new product)
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2. Screening (getting opinions)
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the 3rd step, FYI, is Idea Evaluation
/ Concept Development
for a new product / service
you might think of.
The emphasis is on detail
in Steps 1 and 2.
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Video made in class Sept
21st 2011 of Prof. Richardson discussing the assignment |
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Describe the process of coming
up with an idea in Step 1
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Be "narrative", which means
explain what you were thinking, how you discussed it, why certain ideas
came to mind
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Discuss the things you'd do
to come up with a new original idea
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Be explicit in describing how
you would actually go about getting ideas for a new product
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List the sources and resources
you'd try to use to get the info you need in Step 2
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Discuss (narrate) how you would
go about doing Step 2
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Be detailed in explaining what
things you'd do to get opinions of whether the idea is good or not
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Who would you ask, how would
you ask
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what are the weaknesses of existing
products that are similar
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is there any competition for
a new product
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what are the industry sales
and market trends the product idea is based on
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Provide some simple comments
on what you might do in Step 3
Meet with your group members,
either by phone, or facebook, or on campus Jan 24th - your choice
Type up the answers on several
sheets.
In
class Jan 27th someone from each group will stand up and report on your
"progess to date", which will
then
be followed by Prof. WTGR making some suggestions
You
will then have a few more days to make some additions or changes, and hand
it in Jan 27th Monday
Your report must have an
appropriate cover sheet with the name of the product / service and full
names of all group members - properly spelled correctly
Do NOT cut and paste sentences
off the web, use “ “ quotes.
if you "quote" material,
note where it came from - do NOT plagarize.
You should, as much as possible,
discuss the points in your own words.
watch this video to see how
reports should be done http://www.youtube.com/watch?v=LxguksrUZfk
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