"10 fingers"
of business and marketing

noted July 4
view on your own
 

Consumerism
d
.

Chpt 1 in custom pub Chpt 2 in the hard copy

Economic Environment

- macroeconomics
- microeconomics

Law of Supply - Demand
Supply and Demand
f
Elastic Demand
Inelastic Demand

.
Competition Basics
f
Degrees of Competition
reminded July 4
 o Perfect Competition
 o Monopolistic
 o Oligopoly
 o Monopoly
-  -  -  -  -  -  -  -  -  -  -  -  -  -
Geographic Environment
f
Weather Extremes
  Global Warming
f
--------------------------------------

Chpt 2 in custom pub Chpt 17in the hard copy

Money - Banking
did Jan 20
M1, M2
deposits
CDIC deposit insurance
did Jan 20

Bank of Canada
Role of the central Bank of Canada
Jan 20
Banking Industry www.cba.ca
Insurance Industry  ibc.ca
Securities Industry
 www.securities-administrators.ca

Deposit institutions
did Jan 20
o banks
o trust companies
o credit unions

non-deposit 
did Jan 20
o insurance companies
o pension funds
o investment dealers

Securities / stocks

Jan 20
why companies would do 
an IPO and list their stock

Bonds
Jan 20
Mutual Funds
Jan 20

stocks vs. mutual funds
noted Jan 20 watch on your own
explained in a video

Chpt 3 in custom pub Chpt 1 in the hard copy

Role of Government
Jan 24

Gov't in Business
o crown corporations
Jan 24
study for the Feb 2014 mid-term
o gov't influence
Jan 24

Taxation (CRA)
Fiscal Policies
Monetary Policies
Jan 24

Gov't Services
oIndustry Canada
o IRAP program
o Dept. of Foreign Affairs
Embassies and Consulates
added July 04

Chpt 4 in custom pub Chpt 3 in the hard copy

Ethics
for Feb 3rd, read completely
+ watch the videos
- will discuss in class Feb 7th
study for the Feb 2014 mid-term

Ethics effected by the 6 Environments - video

stuks
.
Whistleblowers
u1

st
 Social Responsibility
- w
responsibility to stakeholders
- employees
- customers
- investors / shareholders
- suppliers
- governments
- society /. neighbours

the environment
- pollution
- rights of consumers
        www.consumer.ca
- consumerism
- unfair pricing
n

-Insider Trading

Social Auditing
Sustainable Development
r
..

Chpt 5 in custom pub Chpt 4 in the hard copy

Technological Environment

e-Commerce
 allecommercetopics.htm
no

Benefits and Limitations
of e-commerce
re

"Things to be convincing" selling online
r
 

Chpt 6 in custom pub Chpt 5 in the hard copy

Global marketing
int'l business SUMMARY
noted  Feb 10
Summary of all int'l business
topics

Globalization
Forms of Competitive Advantage 
.
4X - Foreign Exchange
.
- Why Export 
.
CollaborativeRelationships
did Feb 10
 see the YouTube Video

m0
 o licensing
 o franchising
 o mgmnt contracts
 o turnkey ops
 o joint ventures
 o equity alliances
 o consortiums
.
Trade Protectionism
 o Tariffs
 o Subsidies

FDI concepts .
not on Feb 2014 mid-term
..
o GATT / 
WTO World Trade Org.
mentioned Feb 10
o IMF
mentioned Feb 10
o World Bank
mentioned Feb 10
o NAFTA, EU

- by country
 - cultural considerations
n
 MID TERM CASE for Feb 2014
study

Entrepreneurship
begun July 2
and Small Business
Self assessment tools online
 owww.bdc.ca
self-assessment quiz online
(do this online)

Assignment 2
mentioned July 2, 4
- took up in class July 18

Sustainable business
Sustainable Development

Entrepreneurship and Small Business
98% of all business is small business

Finding an Idea
Choosing a form of business
Business Plans
did July 4
obtaining financing
did July 4
  o debt, borrow
  o equity, sell shares

Chpt 8 in custom pub Chpt 8 in the hard copy

Forms of Business Ownership
PPT by Prof. Litt
did July 9

how to register a business
for class July 9

o Sole Proprietorship
did July 9
o Partnerships
did July 9
  oGeneral Partner
  oLimited Partner
  oLimited Liability
o Corporations
did July 9
  oPublic
  oPrivate
 

Part of registering to incorporate a company is picking a company name - which means thinking also about a "domain name" for the company website Domain Names  for July 9, 11 o marketing strategies o registering a domain . watch these videos July 11 note comments by other students Video 1  intro Video 2 registration/hosting Video 3  TLDs Video 4  mktg strategies

Mergers and Acquisitions
Franchising
did July 9
Coattail effects
did July 9
- 43% of all retail sales are through a Franchise

Timmies - "our" franchise
 macleans.ca/tag/tim-hortons/

Co-operatives,
noted July 9
UCO

Chpt 9 in custom pub Chpt 9 in the hard copy

Management Leadership
Functions of Mgmnt
did July 18
PDOC p. 233-242
did July 23
 o Planning
 o Organizing
 o Leading(Directing)
 o Controlling
.
Mission Statement p. 235

Goals - Objectives
did July 18, 23
  o Goals 
  o Objectives
  o Plans 
  o Strategies
  o Tactics
.
.Types of Planning p. 235
 o Strategic Planning
 o Contingency Planning
 o Tactical Planning
 o Operational Planning
.Management Skills
did July 23
 o Technical Skills
 o HR Skills
 o Conceptual Skills
Leadership Styles p. 238-239
did July 23

Employee Empowerment
did July 23

Assignment 2 video
2014
 

Chpt 10 in custom pub Chpt 7 in the hard copy

Analyzing the business

Stakeholders
and
Stakeholder Analysis
did in detail July 23

did July 23
- owners
- employees
- customers
and
- government
- suppliers
- neighbours
 

Production Mgmnt
Operations Mgmnt
Facility Location
Facility Layout
Outsourcing
introduced July 23
Why Market Development is
better than Market Penetration

video on advantages of
Market Development and how it is related to Outsourcing
p. 286
...
Six Sigma  Dilbert
ISO 9000
fo
 www.iso.org/iso/
iso_9000_essentials

Supply Chain Management
did July 25
.
Push versus Pull
did July 25

video added July 25
.
Process Mfg
did July 25
o assembly process
o continuous process
o intermittent process
Materials Requirement Planning
J.I.T.
did July 25

Purchasing
Flexible Mfg
Lean Mfg
Mass Customization
CAD CAM CIM
TQM
noted July 25
for class July 30
Total Quality Management

(open in Internet Explorer)
showed in class July 25
WTGR on CTV News discussing recalls and quality management
 

Chpt 12 in custom pub Chpt 18 in the hard copy

Financial Management
for March 24
  o short-term forecast
  o cash flow forecast
  o long-term forecast

Budgets
di
  o operating budget
  o capital budget
  o cash budget

acquiring inventory
capital expenditures

Sources of funds
did
o debt financing
o equity financing 
      (selling shares)
o short-term financing
o long-term financing

Short Term Financing

 o loans, secured, unsecured
 o line of credit
 o factoring accounts receivable
 o commercial paper
 o credit cards
Long Term Financing
did Aug 6
 o debt financing
 o bonds
 o equity financing
 o IPOs , stocks
 o VCs, venture capitalists

simple explanation of stocks versus mutual funds
 

why a ocmpany does an IPO - selling stock
---------------------------------
Risk Management

 o Speculative Risk
 o Pure Risk

did Aug 6
.
What does it mean when you have to analyze something
- watch this video for tips

r
 

---

product orientation 
sales orientation 
marketing orientation

CASE for the 
final Exam 
August 2014
 
 
 
 

Sky was in my "intro to business" class Jan-Apr 2009. In the beginning he was shy, but... once we got him talking about his job working at Cinnabon, he was a business genius and we were able to work that into many concepts of the course - in fact one class we had to stop early cause it was getting into too much distracting detail about how good the product tastes - anyhooo, Sky said because we talked about it so much, maybe he could bring some to the last class, I said sure, so he showed up the last class with 4 big boxes, + paper plates + napkins and forks - it was awesome - we all ate and spent only 5 min on the review.
Sky got A++++ and is now at Harvard ;-)