Intermediate level of foreign involvement
Licensing
- involves granting the right to use patents, logos and trademarks to mfg. a product exactly similar to that made in the home country
contracting
- most contracts involve a licensing agreement as part of the negotiations
- foreign contractors mfg. products for sale in the host country, and sometimes also produce for the home country
franchising
- have to determine if the market will appreciate the same product/service as home country does
- can you transfer factors of success