![]() CCT 322 |
Marketing Information Products & Services |
Section A | Section B | Section C | Section D | Section E |
Chapter 2 ![]() |
Contents of
an Annual Marketing Plan
page 51 in text General Business Plans
|
Chapter 3 ![]() Culture Chapter 3
|
Social and
Group Forces
page 70 in text
|
Chapter 4
![]() |
Market Segmentation |
Chapter 5
![]() p. 140 |
B2B Business-to-Business
marketing
- demand is elastic, or inelastic www.witiger.com/marketing/supply-and-demand.htm |
Chapter 5
![]() |
B2B Business-to-Business marketing |
Chapter 5
![]() p. 144 |
B2B Business-to-Business
marketing
Business Buying Behaviour 1. companies are making less - and buying more - buying more component parts from tier 1 and tier 2 assemblers 2. companies suffer intense pressure to produce - higher quality - time pressures + witiger adds pricing pressure 3. developing "long-term" partnering relationships |
Chapter 7
![]() p. 195 |
Product
Product Classification Systems
see www.witiger.com/powerpoints/MRK106/ - review http://www.witiger.com/powerpoints/MRK106/chp9~MKTG106.ppt (it refers to Chpt 9 from another textbook - this matches Chpt # 7 in your Sommers text) |
Chapter 7
![]() |
New Product
Development process
www.witiger.com/marketing/newproductdevelopment.htm and www.witiger.com/ecommerce/competitorintelligence.htm |
Chapter 7
![]() |
Product Life
Cycle
www.witiger.com/marketing/PLC.htm |
.
|
CONTACTIMAIN PAGE I NEWS GALLERY IE-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS IMKTG&BUSINESS I TEACHING SCHEDULE IMISTAKES ITEXTS USED IIMAGESIRANKI |
. |