SEARCH
ENGINES
- improving your ranking - CONTENT see also witiger.com/ecommerce/searchengineranking-META-TAGS.htm |
CONTENT | There is compelling
evidence to suggest that one important factor that results in pages ranking
high is simply the fact that there is interesting, useful, compelling content
on the page that causes the viewer to pass it on, bookmark it, share it
on social media...etc.
In this unit we will discuss
how to craft and write compelling content.. the kind of content that can
"go viral".
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CONTENT
- WORDS |
words
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CONTENT
- WORDS |
UTSC
student, and SEO "student" Dev Basu adds
"The
ideal keyword density is anywhere between 3-5% for tier 1 and tier 2 (top
level) keywords. Search engines use a technique known as latent semantic
indexing to figure out keyword spamming these days and actually compare
the closeness of keywords to each other to decide if the keywords are part
of natural language or grammar."
Dev's
suggestion is importasnt to keep in mind because basically, the smart folks
at Google hate to be tricked and every time some SEO specialist figures
out a technique to allow higher ranking, the Google people tweak the algorithym
to make sure that technique will not score high.
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CONTENT
- WORDS latent semantic
indexing
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Aaron
Wall writes about latent semantic indexing in SEO Book.com,
a leading SEO blog
Wall
explains at www.seobook.com/archives/000657.shtml
"If all
your links are heavy in a few particular phrases and light on other similar
phrases then your site may not rank as well."
Instead
of using SEO in all the links some of them may use phrases like
search
engine optimization
search
engine marketing
search
engine placement
search
engine positioning
search
engine promotion
search
engine ranking
Instead
of using book in all the links some other good common words might be
ebook
manual
guide
tips
report
tutorial
Wall
explains that mixing up the words on the page like this is better for your
ranking with Search Engines like Google.
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CONTENT
- IMAGES |
Images
o having many images on a page does not improve your ranking unless the name of the image file is relevant to the title of the page, eg. on a page titled "Brides of Ontario", it would help to name your images trentbridge1.jpg, napaneeriver2.jpg, etc. o some image formats do not translate into searchable units, for example, it may be kewl to put Flash on your page, but nothing in Flash can be picked up by the Search Engine algorithm so that content will not be indexed o keep in mind that newer versions of Search Engines, like Google in 2003, have indexing capabilities by the name of an image so if you name your images appropriately, they can possibly be found in a Google search by images, as well as by text o "Flash content is graphic and not read by search engines. Imagine you make a TV ad that has no sounds, just pictures. Now broadcast that on radio. The pictures aren't seen, no sound is heard, so there's just nothing. Search engines don't see pictures. The "sound" they do get is text. No text, then nothing." interview with Danny Sullivan by Meryl K. Evans o "If the Flash content is just interactive, games, marketing fluff or branding, it doesn't really matter. If Flash contains a lot of text content, though, you need to find a way to make it visible to search engine indexers. Exporting from Flash means that you get the links and text in comment tags--if you remove the comments and surround them with <noscript> tags, the search indexer can read them." - Danny Sullivan |
CONTENT
- IMAGES |
UTSC student
Dev says
"Regarding Image Content – Inclusion of <ALT = > tags is given heavy weight by SE’s. Additionally, SE’s (Google essentially) is now capable of figuring out what an image is about based on the text surrounding the image. With regard to Flash content, there is a technology called SIFR that allows use of text visible to crawlers that shows up as Flash rendering to the human eye." |
CONTENT
- AUDIO |
Audio
Having many audio files linked to a page does not improve your ranking unless the name of the audio file is relevant to the title of the page, eg. on a page titled "History of Fort Henry", it would help to name your files march1.midi, trumpetcall2.wav, etc |
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