CCT 322

Marketing Information Products & Services

SECTION  D

For the section(s) taught by Prof. Tim Richardson

. last updated 2004 March 22
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Section A Section B Section C Section D Section E
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.. Section D of CCT 322 deals with Chpt 12 and Chpt 13 in the text. Some parts of those chapters are relevant to learning about Marketing Information Products & Services, some parts are not - the parts that are not relevant are the parts dealing with Retailing since this is B2C and CCT 322 is mostly about B2B situations.

However successfully B2B vendors must be aware of the B2C challenges since a B2B customer ultimate has to deal with the consequences of B2C success or failure.

Sometimes the best way to sell a product or service from one business to another business is to provide convincing evidence as to how attractive the product will be to the final customer.

WTGR

 

Chapter 12

Personal 
Selling		 Personal Selling selling powerpoint  7 steps in selling process
 
http://people.senecac.on.ca/tim.richardson/MRK106/Chpt15/sld001.htm This screen capture comes from  series of powerpoints for another marketing textbook - but the outlay of the topics matches very well what we do in Chpt 12 of the CCT 322 text

You should review this slides online
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http://people.senecac.on.ca/tim.richardson/MRK106/Chpt15/sld032.htm This screen capture shows the points in the Selling Process - there are entire 4 months courses devoted to learning about these 7 steps and how to do this in detail - you are required to simply understand that Selling involved more than just the "Presentation" - there is work you have to do to set up the sales call, and work you have to do after to make it successful

 
 
 
 
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A special unit all about Search Engines
see
 www.witiger.com/ecommerce/searchengineranking.htm 
Things to Increase Your Ranking in Search Engines 

This will be discussed at length in class.
Ranking high in Search Engines in 2004 is a significant focus of companies that are marketing Information Products and Services

 
 
 
http://www.witiger.com/ecommerce/intranets~extranets.htm A special unit all about Intranets and Extranets

This is required reading for CCT 322

This "extends" information found about Supply Chain management in Chpt 14 of the CCT 322 text

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