E-Commerce, E-Business and Internet Marketing Textbooks used by Prof. W. Tim G. Richardson for e-business and internet marketing courses taught in Canada at Seneca College, Cambrian College, Centennial College and University of Toronto

.	Electronic Commerce: Fourth Edition The [2003] edition of the book  by Gary Schneider A very good book, widely adopted by many profs. Significantly expanded over the 3rd edition. Part of the "Course Technology"family ISBN: 0-619-15955-3 600 pages, soft cover		will be used in MGTC50, MGTD06	Electronic Commerce: Third Edition The new [2002] edition of the book  by Gary Schneider Part of "Course Technology" This text will be a key book used by Prof. Richardson in Sept 2002 at U of T. 3rd edition, student downloads section  www.course.com/downloads.. ISBN: 0-619-06311-4  3rd edition 520 pages, soft cover
was used in 2001 for several courses	Electronic Commerce This book's publication date is listed as Nov 1999. It is considered to be an excellent textbook. As part of the "Course Technology"family it is well supported and the accompanying web site is extensive. The text has particularly good chapters discussing strategies. Companion website. online table of contents ISBN 0-7600-1179-6 380 pages, soft cover		. will be used in  IEC 702, IEC 818 MGTC50, MGTD06 ECP 1100, ECP 1220	Electronic Commerce: Second Edition The [2001] edition of the book  A very good book, widely adopted by many profs Part of the "Course Technology"family This text will be a key book used in MGTD06 Sept 2001 ISBN: 0-619-03378-9 450 pages, soft cover
IEC 702, IEC 719 & IEC 902 MGTD06, MGTC50 ECP 1100	Electronic Commerce: A Managerial Perspective. This book's publication date is listed as 2000. It was obtained by the author of this site in November 1999 and is considered an exceptionally good book.   One of the first books to be written as a text with questions and exercises at the end of each chapter. A companion website was operating, including the downloadable powerpoints when last checked in March 2000. Used in part in MGTD06 Sept 2001 ISBN 0-13-975285-4 500 pages, hard cover		MGTD06 main text 2002	Electronic Commerce: A Managerial Perspective 2002 Students companion website  myphlip.pearsoncmg.com/cw.... Table of Contents at  http://vig.prenhall.com/c.. Used in MGTD06 Sept 2002 ISBN: 0-13-065301-2 900 pages, hard cover
.	Creating a Winning E-Business by Napier, Judd, RIvers, Wagner part of the "Course Technology" family Reviewed in April 2001 Basically 10 chapters covering the simple basics with a final section on making webpages with Frontpage. Lot of the material is lists of URLs. End of chapter material includes questions that could aloow this book to be used as a traditional text. ISBN 0-619-03386-X 400 pages, soft cover			The Business of the Internet, by Neal Hannon  This book was first published in Jan 1998. As part of the "Course Technology" family it is well supported and has an accompanying web site. There are some good chapters on Intranets and Business Security issues. Some topics are not covered in as much detail as some of the larger texts. This book was not specifically recommended by us, but you might want it as a supplemental resource. Companion website. ISBN 0-7600-4957-2 260 pages, soft cover
	Marketing and The Internet by Dr. Eloise Coupey The thing we liked about this book was that it was written by a person who has genuinely strong background in e-business, and substantial teaching experience. table of contents Publisher's web page for this book ISBN 0-13-016975-7 350 pages, hard cover		could be used in MGTD06 IEC 812 ECP 1100	World Wide Web Marketing, 3rd Edition by Jim Sterne Very few e-business books out there in 2nd ed, let alone 3rd edition. This author is particularly knowledgable A great book purely about the current market techniques Publisher: John Wiley & Sons ISBN: 0-471-41621-5 400 pages, soft cover
	Getting Started with Electronic Commerce, by Floyd Fuller. Prof. Fuller designed this as a text with lots of "end-of-chapter" activities as well as key term summaries. As the title suggests, it is aimed at people who have no prior e-commerce understanding and does not take them very far into the subject. It is one of the Harcourt College series. Look at the online table of contents and judge for yourself. A lot of good effort went in to this book with diagrams and graphics. 320 pages, soft cover		IEC 802	Electronic Marketing authored by Reedy, Schullo and Zimmerman, Dryden Press/Harcourt - has some good chapters on Integrating the Promotional Mix, Segmenting, Market Planning. Again, it is a good book for people who want to concentrate on the business aspect of E-business. Some sections from this will be used in IEC 802.  400 pages, soft cover
	E-Marketing, Second Edition Professor Judy Strauss (Univ. of Nevada) and Professor Raymond Frost (Ohio State University)  We liked this book because it had 2 full chapters covering product and pricing and the material on new product trends was very up-to-date. web site for the book www.prenhall.com./frost Includes test bank, chapter exhibits online, sample syllabus + more Amazon had it in Nov 2000 for $36 USD ISBN 0-13-032264-4 500 pages, soft cover		used in BCS 555 at Seneca in Sept 2002	e-Business & e-Commerce for Managers Deitel, Deitel & Steinbuhler The authors are e-biz consultants with their own site at  www.deitel.com A comprehensive overview of building and managing an       e-business. End of Chapter material is good.  The book's web page on the Prentice Hall site Online Table of Contents ISBN 0-13-032364-0 770 pages, hard cover
	Strategic Electronic Marketing, 2e, Brade Alan Kleindl,  Missouri Southern State College Prof. Kleindl has a good reputation for his knowledge of the subject web site at  ........kleindl.html had a good section on e-commerce careers published by Thomson South-Western ISBN: 0-324-17893-X 400 pages, hard cover			E-Commerce Management: Text and Cases  Sandeep Krishnamurthy, University of Washington Contains integration of text and cases  web site at  ...krishnamurthy published by Thomson South-Western ISBN: 0-324-15252-3 430 pages, soft cover
	Irwin/McGraw-Hill produced a Guide to Marketing on the Internet. . 90 pages, soft cover			Marketing on the Internet: Principles of Online Marketing, by Raymond Frost and Judy Strauss. This book's publication date is listed as 1999.  Includes an on-line Instructor's manual -which few e-com books have because few are written to be used as texts. Web site includes a section on designing a "Marketing on the Internet Course".Link to list of other profs using this text, and their online course outlines 370 pages, soft cover
	E-Commerce BASICS, 2nd Ed Bruce McLaren, Constance McLaren Publishers website www.course.com/.......0-619-05942-7 Publish date: December 6, 2002 ISBN: 0-619-05942-7 320 pages soft cover			E-Commerce Basics: Technology Foundations & e-business applications William S. Davis and John Benamati Publisher: Pearson (Addison Wesley)  http://www.aw-bc.com/......... 2003 ISBN: 0-201-74840-1 370 pages hard cover
IEC 802 and IEC 902 ECP1100	Principles of Internet Marketing, by Ward Hanson of Stanford U. is a brand new book that has excellent chapters on Traffic and Brand Building, Pricing Online, Internet Mktg Plans etc. It is a good book for people who want to concentrate on the marketing and business aspect of E-business.  ISBN 0-538-87573-9 430 pages, hard cover.			Internet Marketing: Foundations and Applications by Carolyn Siegel has a good emphasis on the 4 Ps of marketing published by Houghton Mifflin ISBN 0-618-15043-9 400 pages, hard cover
	Introduction to e-commerce by Jeff Rayport and Bernard Jaworski Publisher: McGraw-Hill site ISBN 0-07-251024-2 650 pages, hard cover

IEC 802 IEC 812 ECP 1100	Brand Building on the Internet by Martin Lindstrom and Tim Frank Andersen  was published in March 2000 and Amazon just began listing it August 25th, 2000. Amazon had it for $24 USD  We will use this book in the section on brand and traffic building in IEC 802. In particular, we will use  Chpt 7 - why brands on the net Chpt 8 - building brands Chpt 10 - online communities Chpt 11 - creating traffic Recommended purchase for ECP 1100 used in Section 3 + Section 4 ISBN 0-749433-13-2   310 pages, soft cover		IEC 702, IEC 902 & IEC 719	Cyber Rules by Tom Siebel published in April of 1999 is not a textbook but it is a thought provoking collection of essays on the whole internet/e-commerce community.  http://www.siebel.com/There are many quotable quotes from this book which we will use in the intro to IEC 702 and IEC 902 as well as some parts apply to the privacy section in IEC 719 Siebel has an excellent grasp of the key issues and even if you only read the first 2 chapters, it is worth buying the book. Amazon has it as do many others.  290 pages, hard cover
will be used in IEC 802	Consultant Dan Janal's lengthy title is Dan Janal's guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life check www.janal.com and he has a menu of his various articles on-line at  http://www.janal.com/html /articles.html Janal has a section in his book (Chapters One  ~ Three) title  "Online Marketing Strategy" - which will be used in IEC 802, along with the section "Promoting Your web site" (Chpt Eleven ~ Thirteen) on-line table of contents cover price is $54.59 CDN Amazon has it for $28 USD ISBN 0-471-34976-3 380 pages soft cover			Community Building: Secret Strategies for Successful Online Communities on the Web by Amy Jo Kim First obtained by Prof. Richardson in October 2000. The author seems to have a genuinely strong personal experience in the subject area and this makes the content of the book very credible - at first glance the book seems a great addition to your e-business library if you need to focus on online communities. Companion Website at  http://www.naima.com/community/ Amazon sells it [Nov 2000] for $24 USD ISBN 0-201-87484-9 350 pages, soft cover
not required for IEC	Clicks and Mortar: Passion Driven Growth in an Internet Driven World by David Pottruck and Terry Pearce. Pottruck is President of stock brokerage firm Charles Schwab. It has an attractive title but is really best read by  executives making more than $200,000 since most of the book is focused on making decisions which only senior management are empowered to do. It was published in April 2000. Amazon had it for sale at $20 USD in August 2000.  ISBN: 0-7879-5273-7  256 pages, hard cover		for IEC 802 and IEC 902 ECP 1100	In ECOM 101, IEC 802 and to some extent in IEC 902, we have a section dealing with E-commerce strategy, mergers & acquisitions and business models and this book is very useful in that context; also, it has an accompanying web sitewww.futurizenow.comwhich is very advertorial about Siegel et al and has not as much information as it could about the actual book. Siegel also has his own corporate web site at www.siegelvision.comConsultant David Siegel has a particularly good section in his book (Chpt 2) on  "Why Most Web Strategies Fail". One of the big benefits of this book is the many useful cases studies and "real examples" collected herein. 300 pages, hard cover
MGTC50	Creating Stores on the Web, 2nd Edition by Sawyer, Greely, Cataudella A very good comprehensive book.  Used by Prof. RIchardson at University of Toronto classes The 2nd Edition came out in 2000. We didn't see it until March 2001. Has great chapter on web store business models. great website www.storebuilder.com Publisher: Peachpit Press ISBN 0-201-70005-0 570 pages, soft cover		for IEC 702, IEC 719	Net Profit: How to Invest and Compete in the Real World of Internet  Business, by Peter S. Cohan The style of writing for this book is aimed at senior business managers and wealthy investors, particularly the chpt on venture capital. Chpt 5 could be used for IEC 719, this chpt is titled Internet Security: Barbarians at the gate Chpt 9 could be applied to IEC 702, this chpt is titled ISPs, Oceans of Red Ink ISBN: 0787944769 300pages, hard cover
for IEC 802	Authors Jim Carroll & Rickbroadhead are probably two of the most well known internet subject authors in Canada. Their 1999 book titled "Selling Online" has the subtitle "How to Become a successful E-commerce Merchant in Canada". The book covers all the required topics to achieve that subtitle. This book is recommended for IEC 802. Sometimes copies can be obtained free from VISA partners. Jim Carroll's web site 385 pages, soft cover		for IEC 902	Hyper W@rs: 11 Strategies for Survival and Profit in the Era of Online Business, by Bruce Judson This is not a text but rather one of those books written for managers. There is no web site working through each chapter, but there is a web site talking about the author and his internet consulting. Judson emphasizes that this book is not about the Internet but rather about business effected by the Internet. This book is recommended for IEC 902. Judson also runs a web site titled www.growyourprofits.com 225 pages, hard cover
	C. McLaren and B. McLaren of Indiana State University wrote E-Commerce: Business on the Internet. This thin paperback text has good coverage of some of our Learning Outcomes 280 pages, soft cover			This rather short hardcover title Electronic Commerce was developed in association with the IBM Centre for Advanced Studies in Toronto. Discusses some of the technical and security issues a bit more than other e-com books. Is accompanied by a CD-ROM.  200 pages, hard cover
for IEC 802	Essential Business Tactics for the Net by Larry Chase. Chase is a well known internet personality who is the creator of Web Digest for Marketers. It is a very good strategy book and several chapters will be used in IEC 802 eg. Chpt 5 "Your Brand Image and the Internet" +online articles he has written ISBN 0471257222 300 pages, soft cover		for IEC 702and IEC 719	Using the Web to Compete in a Global Marketplace was finished by Browning Rockwell in April 1998. Rockwell got several experts to write key chapters so he is the editor, not author.. Browning Rockwell has created the Global Information Network (GIN), an extensive companion Web site to support this book. Rockwell also runs a consulting company.  http://www.tradecompass.com/ For IEC 719 we will refer to Chpt 6 Technical and Security Issues ISBN 0-471-25262-x 300 pages, soft cover
	Public Relations on the net: Winning Strategies... by Shel Holtz This is not a textbook - it was written by a consultant associated with the American Management Association. We will not specifically use chapters from this book for IEC but it is well written and good to have for people concerned with issues regarding content on their large corporate web site and the possible trouble you can get in. Amazon sells it for $20 USD ISBN 0-8144-7987-1 320 pages, soft cover			The e-commerce question and answer book: A survival guide for business managers by Anita Rosen vias for the longest title on our book list with the shortest number of pages !  We will not specifically use chapters from this book for IEC. It is a simple approach and light on details. Amazon sell its for $18 USD ISBN 0-8144-0525-8 200 pages, soft cover
	The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage is the rather long title of a book that is less than 200 pages. Written by three executives at Arthur Andersen. The style of this short book tends to be that which would suit a busy senior executive. Amazon sells it for $20 USD ISBN: 0684855534  160 pages, hard cover			e-Commerce: Strategy, Technologies and Applications by David Whiteley. Has a particularly good section on EDI [three chapters]  www.mcgraw-hill.co.uk/textbooks/whiteley Chapter summaries  www.doc.mmu.ac.uk/STAFF/D.Whiteley /ecbook/ch00c.htm ISBN: 0077095529 250 pages, soft cover
.	Net Results: Web Marketing That Works USWeb & Rick E. Bruner www.bruner.netwww.usweb.com first published 1998 In our opinion, this book is a targeted for managers who already have a site up and need to do some strategic thinking. A good section on search engines and rnaking in them. A 2nd edition of this book came out in 2000  on amazon.com priced at $42.95 CDN 1st edition ISBN 1-56830-414-5 - 1st edition ISBN: 0735710244 - Net Results.2 380 pages, soft cover			Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing, by Frederick Newell published in March 2000 ISBN: 0071357750  McGraw-Hill Professional Publishing 325 pages, hardcover
.				Building an eBusiness from the Ground Up by Elizabeth Eisner Reding In the opinion of the author of this page, this book is targeted for an entry level audience and maybe not too suitable for upper year college and university e-commerce courses. The book has a heavy emphasis on making web pages in MS Frontpage. Redings other books have been about software packages such as MS Excel and MS Access. the McGraw-Hill web site for the book  www.mhhe.com/cit/reding ISBN: 0-07-2426365 160 pages, soft cover
	Advertising and the World Wide Web edited by David Schumann and Esther Thorson A collection of published articles by various professors. The chapters in this book provide a wide ranging view of issues addressing how advertisers can proceed on the Internet and WWW.  ISBN 0-8058-3148-7 305 pages, hard cover			Implementing B2B Commerce with .NET: A Guide for Programmers and Technical Managers  by Lyn Robison, A highly technical book for B2B applications. Publisher: Addison Wesley Professional ISBN: 0201719320 280 pages, soft cover
	E-Business Technologies Napier, Judd, Rivers, Adams Publish date: October 25, 2002 ISBN: 0-619-06319-X 464 pages soft cover			E-Business Technologies Craig Van Slyke and France Belanger Publisher: Wiley www.wiley.com/college/vanslyke/ Publish date: 2003 ISBN: 0-471-39392-4 470 pages hard cover
	Developing e-commerce Systems Jim Carter Publisher: Prentice Hall 2002  http://vig.prenhall.com....html ISBN: 0-13-091112-7 480 pages soft cover			Email Marketing Jim Sterne, Anthony Priore Publisher: Wiley Published 2000 ISBN: 0-471-38309-0 290 pages soft cover

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	Internet Business Models and Strategies: Text and Cases Dr. Allan Afuah, Dr. Chris Tucci Publisher: McGraw Hill we used Chpts 4 and 5 - has a good taxonomy of business models ISBN 0-07-239724-1 340 pages soft cover			Internet Business Models : Text and Cases Dr. Thomas R. Eisenmann, Harvard Business School Publisher: McGraw Hill - a great book if you do several classes on business models  www.mhhe.com/business/ marketing/eisenmann/ ISBN 0-07-249868-4 640 pages hard cover
	E-Commerce: Real Issues & Cases by Michael Knapp of University of Oklahoma Publisher: Thomson South-Western came out in 2003 ISBN 0-324-07469-7 350 pages, soft cover			E-Commerce Management: Text and Cases by Sandeep Kirshnamurthy Publisher: Thomson: Southwestern book's site came out in 2003 ISBN 0-324-15252-3 430 pages, soft cover
	Digital Marketing Strategy: Text and Cases by Glen Urban Publisher: Prentic Hall review copy came out in late 2003 ISBN 0-13-183177-1 200 pages, hard cover			Cases in Electronic Commerce Put together by Prof. Sid Huff et al, of the Ivey School of Business of University of  Western Ontario Web page including table of contents on McGraw Hill's web site  http://www.mhhe.com/i... /0072375167.mhtml ISBN 0-07-237516-7 - 1st edition ISBN 0-07-245731-7 - 2nd edition 460 pages, soft cover