Current Issues in Marketing  in the Information Age, 2nd Ed. This is the 2nd Edition of Prof. Richardson's e-commerce textbook which is used at Seneca College, and University of Toronto (Scarborough campus & Mississauga campus) The book was compiled in November 2006, printed in December 2006,  and published and on the shelves  in the first week of Jan 2007. ISBN: 0176439668 this book is used in BCS 555 TCS 301 FSM 620 CCT  322 MGD 415 MRK 619 MGT D06

Current Issues in Marketing in the Information Age, 2nd Ed.
Is a hybrid textbook for teaching e-business, e-commerce and internet marketing courses at the 3rd and 4th year level at college and university.

Why not call this Current Issues in e-commerce?

Because marketing in the later years of the first decade of the new millennium involves more than the narrow definition of e-commerce used in 2002 and 2003. Marketing also involves podcasting, creating viral marketing campaigns (merging face2face with online communication), sending marketing content in text and image form to cell phones and blackberries, and many other kewl applications of technology just launched in 2005 and 2006 such as Bluetooth downloads from interactive billboards. There is also a whole new range of security issues such as the integrity of RFID, biometrics for handheld devices, web cam infiltration, stealing feeds from wireless printers, and considerations related to the application of GPS information and the subsequent questions for privacy issues.

What makes the book exciting and interesting for students?
 

There is a lot of content in the book which is student generated. Students in Prof. Richardson’s classes over the past 4 years have found dozens and dozens of pieces of interesting “real-life” stories about the marketing topics discussed herein. Students reading the book can see throughout the faces and names of fellow student contributors and this engenders a sense of being a participant in the learning process instead of just a passive observer.

What makes this book useful and constructive for professors?
 

There is a detailed web page matching every chapter + the online version of these chapters is constantly updated + the content in the online chapters is searchable through Google since 100% of the material is indexed by Google, which facilitates finding specific topics within major headings.

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