"Google (Nov 2009) is buying mobile advertising network AdMob for US$750 million, underscoring the Internet search leader's determination to ensure its marketing machine reaches the growing number of people surfing the Web on phones." says Michael Liedtke in www.ecommercetimes.com Nov 2009

Liedtke explains "Research firm eMarketer expects U.S. mobile advertising to approach $1.6 billion by 2013, up from an estimated $416 million this year."

"Although the traditional online ad market is far larger -- estimated at about $23 billion this year -- Google and rivals such as Yahoo  and Microsoft have all been jockeying to get an early start in mobile marketing."
 

"Mobile Advertising Revenue in Canada grew from $1.1 million in 2006 to $2.7 million in 2007, and is expected to almost double again in 2008 to $5.2 million."

"The Interactive Advertising Bureau of Canada is a not-for-profit association representing a membership composed of Interactive advertisers, agencies, publishers and service associates."
 www.iabcanada.com/iab_can/mission.shtml 
 

By Marin Perez of  InformationWeek in May 2008  www.informationweek.com/news/......

"The report (by Heavy Reading) emphasizes that the mobile ad ecosystem is still in a state of evolution, but will experience rapid and sustainable growth as these issues fade away and technologies and advertising campaign models advance"
says Aditya Kishore, senior analyst, Heavy Reading