March 31st presentations 15:10 (3:10 pm) to 16:55 (4:55 pm)
3:10 - 3:30 Shopify - Dao, Shrike, Singh (D) et al
3:30 - 3:50 Carta Payments - Dumcum, Kung, Oduwole
3:50 - 4:10 Square payments - Fernandes, Huda, Syed et al
4:10 - 4:30 Instagram - Edeawe, Kaur, Khan (Z), et al
4:30 - 4:50 Cineplex - Gilani, Hyder, Khan (N), Novello
 

last updated 2015 March 23rd
A 4th year course at the University of Toronto at Mississauga - Tuesday afternoons 3:00 pm - 5:00 pm
For the section(s) taught by Prof. W. Tim G. Richardson   room 235 in the IB bldg  Jan-Apr 2015

January	February	February / March	March
tips specific to earning class participation / contribution marks read on your own ------------------------------- PDOC review  did Jan 6th ``this a topic done in CCT322 o Planning (GOPST) o Organizing o Directing o Controlling ---------------------------- Mission Statements did Jan 6th Vision Statements Mantras Mission Drift Mission Creep ------------------------------ GOPST also done in CCT224 did Jan 6th o Goal o Objectives o Plans o Strategies o Tactics SWOT analysis also done in CCT224 o Strengths o Weaknesses o Opportunties o Threats SWOT analysis in GOPST --------------------  Strategies - Business Models for Jan 13 - Channel conflict - Cannibalization for Jan 13 ---------------------------------- Co-creation Business Model see UTSC's   o Maggie Peng, Jack Tai  for Jan 13 ------------------------------------- Competition o Who is Competition (done in CCT224) (review for MGD415) o Types of competition (done in CCT224) o Competitor Intelligence ) o Competitor Intelligence-Asia (a) ----------------------------------- video to discuss Jan 14th sulibreezy Hate School/Love Education noted Jan 6th our response noted Jan 6th (1,200 hits by 2014 Mar 26th) (7,987 hits by 2015 Jan 6th) ----------------------------------- B2B business 2 business di . Supplier Oriented . Buyer Oriented . Intermediary Oriented eBusiness B2B models powerpoint 12 examples ---------------------------- Prof. Bob Carroll 3 Generic Strategies did in CCT224  o Operational Excellence  o Customer Intimacy  o Product Leadership	5 strategies from George Stalk's 2008 book read the summary by Tim S. and his group o supply chain o overestimating and underestimating demand - shortening of the PLC o dynamic/variable pricing o infinite bandwidth did Jan 20 ----------------------------------- First Mover Strategies did Jan 20 "early bird gets the worm" versus "second mouse gets the cheese" .. YouTube video - Part 1 Richardson and Litt showed Jan 20. YouTube video - Part 2 Prof. Steve Litt watch on your own ----------------------------------- - dot.com failures make sure you read thoroughly  noted Jan 20 mnore to discuss Jan 27 strategies to avoid ----------------------------------- e-Payment Systems updated Jan 23 noted Feb 3 e-Payment Systems 1999-2005 briefly mentioned Feb 3 M-Payment Systems did Feb 3 video added March 26th done by Sam, Chris and Mayowa   www.paymentsnews.com stories for students to read . o PayPal (needs updating) o credit card fraud did Feb 3 -------------------------------------- Domain Names  for snow day not on quiz 1 o marketing strategies o registering a domain o domain scams o domain phishing o domain hacking o domain disputes o domain Verisign issues .  phishing and spear phishing explained in a video .  Domain Name Videos for snow day not on quiz 1 Video 1  intro Video 2 registration / hosting Video 3  TLDs Video 4  mktg strategies Video 6  hacking -------------------------------------- intro 2 m-Commerce did Feb 3 - lots to read here intro to m-Commerce on wordpress DRAFT by Salwa in MGD415 - posted March 12 .... Mobile &  Wireless business using WWW technology and Humans Video did Feb 3 M-commerce and GPS not on quiz 1 (contains 4+ YouTube videos) (watch, make comments) M-commerce Killer Ap not on quiz 1	location determinant location indeterminant did Feb 3 (YouTube Video)  M-technology Bluetooth Feb 10 Mobile Marketing ------------------------------------- Feb 15-21  Reading Wk 2015 -------------------------------------   New TechnologiesTrends  o Drones . o RFID - read on your own to get details) (done also in Dr. McEwen's class CCT109) o Podcasting (done also in Dr. McEwen's class CCT109) o Viral Marketing noted Jan 6 recommended Feb 24 that students read this thoroughly o Haptic Technology and "Surface Computing" (done also in Dr. McEwen's class CCT109) (read on your own) . o QR-codes (done also in Dr. McEwen's class CCT109) noted Feb 24 w Sam's comments in class et al o Augmented Reality link added Feb 25 by student Odia Edeawe example .  o Biometrics did Feb 24 . o Wearable Computing  macleans.ca/2014/01/05 /is-this-the-year-wearable -computing-takes-off/ did Feb 24 for further discussion Mar 3 --------------------------------------- women online (not updated since 2009) - is the concept of gender outdated as an online segment? ---------------------------------------   In fall 2014 many of the "security" topics were moved out of MGD415 and into MGD426. But.. a sequence of 3 guest speakers back-to-back meant many of these security topics did not get discussed so we will discusss some of them in March 2015 in MGD415 Outsourcing Internal Risk & Threats did Feb 24 existing employees former employees 3rd party/outsourced employees Third Party Risks Outsourcing Risks did Feb 24 ---------------------------------- o Privacy Issues noted Feb 24 for discussion Mar 3 o Privacy Issues-Social Media noted Feb 24 for discussion Mar 3 o Privacy Violations noted Feb 24 for discussion Mar 3 o Identity Theft (the ID theft page includes many interesting student videos Password security tips using Mnemonic passwords noted Feb 24 watch this video and share with other students and friends   ---------------------------------- 12 e-commerce strategies to grow your business by Michael Evans forbes.com/sites/allbusiness /2014/01/16/12-e-commerce -strategies-to-grow-your- business-this-year/ noted Feb 24 discussed in class Mar 3 Can the students in MGD415 create an Annual eBusiness Strategies List??	Foreign Distribution Supply Chains o Push - Pull Strategy o intranets o extranets done by Glen March 3 --------------------------------------- Strategic Alliances  o advantages  o disadvantages  o partner selection CollaborativeRelationships noted March 3  o exporting  o licensing  o franchising  o mgmnt contracts  o turnkey ops  o joint ventures  o equity alliances  o consortiums ----------------------------------------- final thoughts 2014 - the "headless professor" . a video to help with your report - discussing how i mark it How To Do Presentations (read thoroughly on your own) included video tips Prof. Richardson talking in early March 2011 about class participation marks. general tips and help  witiger.com/tips.htm . final report can be handed in to Rose Antonio on the last day of the academic term in winter 2014 (Fri Apr 4th) - this way you have some time after your presentation to fix anything     Risk and Threat Assessment Risk and Threat for I.T. o Intro - fundamentals Responding  o Deterrence an important concept to read and understand o Countermeasures read on your own o email filtering (all the above topics now taught in MGD426) .  Types of attacks Internal Risk & Threats Third Party Risks Outsourcing Risks Privacy Issues Privacy Issues-Social Media Privacy Violations Identity Theft (all the above topics now taught in MGD426) .  Security Strategies  o Encryption o Viruses o Scams o DNS Attacks o Spyware o Firewalls o Patches - video o Hackers o Social Engineering o Honey Pots Responding  o Deterrence o Countermeasures (all the above topics now taught in MGD426) .
Jan 6  2015 Jan 13 Jan 20	Jan 20 Jan 27 (told WinFax story) Feb 3  Feb 10 Quiz 1	Feb 17-22  Reading Wk 2014 Feb 24  Mar 3	Mar 10 Quiz 2  Mar 17  Mar 24 presentations Mar 31 presentations Final Group Project  Details 2015 2015 . Presentation Tips

March 24th presentations 15:10 (3:10 pm) to 16:55 (4:55 pm)

3:10 - 3:30 Hololens - Addul-Whab, Assaad, Harb et al
3:30 - 3:50 Uber 1 (purple) - Abuamra, Adamu, Akhta et al
3:50 - 4:10 Uber 2 - Briggs, Czumaczenk, Miletic et al
4:10 - 4:30 Snapchat 1 - Khan (H), Lam, Montasser et al
4:30 - 4:50 Snapchat 2 (blue) - Arif, Banga, Pal et al

GRADING - How the marks are calculated
see the YouTube Video done by Kenway of UTSC in 2009
( https://ca.linkedin.com/pub/kenway-du/13/555/679) and (https://twitter.com/kenwaydu)

March 3rd challenged the class to make a video like this for MGD415 for March 2015 - you can pick any topic in MGD415

Read The Newspaper Part 1

Read The Newspaper Part 2 getting rich on the stock market

Read The Newspaper Part 3 learn an Industry Sector

Read The Newspaper Part 4 Business magazines are important

Earning Class Participation Marks - basics

Class Participation - how you earn the highest marks

Class Participation - how they are calculated - the numbers

..

Group Work - what the Report should look like - binding, pages, table of contents		Group Work / Reports Part 2 The importance of using "Mature Language" in your writing		Group Work / Reports Part 3 important considerations		Group Work / Reports Part 4 Coordinating the submission Communication w group members		Group Work / Reports Part 5 The importance of spelling and grammar and how you can help each other  added to the MGD415 page March 18th

Group Work Video # 6 - what the Report should look like - binding, pages, table of contents - uploaded 2013 March 8

 
 
 
 

Course Text (2008, 2009, 2010) Author: W.T.G. Richardson ISBN: 0176439668 Title: Current Issues in Marketing  in the Information Age, 2nd Ed. Publisher: Thomson Nelson

 

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